Max Osborne influencer marketing lab

Profile of Max Osborne, ThisThat co-founder

Episode 19 of the Influencer Marketing Lab podcast where I speak with Max Osborne, co-founder of ThisThat.

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The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

Show notes

Welcome to episode 19 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This week I'm in conversation with Max Osborne, co-founder of ThisThat an insight company that has created a fun surveying platform that successfully engages young audiences.

In our interview we cover:

In this episode we discuss:

  • Brand uplift studies
  • Exploratory studies
  • The importance of building fun when surveying Gen Z to increase engagement rates
  • How when ThisThat surveys are shared on social media they often generate a reach to response conversion 10x higher than traditional surveys
  • The more insights an influencer marketing agency can amass for a brand the more strategic their role - and the more they are able to command for their input
  • How influencers are using ThisThat to better understand their own followers. Influencers then take these insights to better inform their brand pitches.
Maximilian Osborne influencer marketing lab 1

Max Osborne biography

Maximilian Osborne is the co-founder of ThisThat. ThisThat, is an insight company, which has created a fun surveying platform that successfully engages young audiences.

His team and tech perform cutting-edge and fast analysis, plus the reports they create are so enjoyable you may just want to read them twice.

CORRECTION: In the episode introduction I incorrectly mentioned that when ThisThat surveys are shared on social media they often generate a reach-to-response conversion of 10% higher. The actual increase is 10x higher (i.e. 1000%) than traditional surveys as Max describes in the interview.

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About the Author Scott Guthrie

Scott Guthrie is a professional advisor within the influencer marketing industry. He is an event speaker, university guest lecturer, media commentator on influencer marketing and active blogger. He works with brands, agencies and platforms to achieve meaningful results from influencer marketing. That tells you something about him but it's not giving you a lot of detail, is it? So, read more here.

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