Episode 19 of the Influencer Marketing Lab podcast where I speak with Max Osborne, co-founder of ThisThat.
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The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
Show notes
Welcome to episode 19 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This week I'm in conversation with Max Osborne, co-founder of ThisThat an insight company that has created a fun surveying platform that successfully engages young audiences.
In our interview we cover:
In this episode we discuss:
- Brand uplift studies
- Exploratory studies
- The importance of building fun when surveying Gen Z to increase engagement rates
- How when ThisThat surveys are shared on social media they often generate a reach to response conversion 10x higher than traditional surveys
- The more insights an influencer marketing agency can amass for a brand the more strategic their role - and the more they are able to command for their input
- How influencers are using ThisThat to better understand their own followers. Influencers then take these insights to better inform their brand pitches.
Max Osborne biography
Maximilian Osborne is the co-founder of ThisThat. ThisThat, is an insight company, which has created a fun surveying platform that successfully engages young audiences.
His team and tech perform cutting-edge and fast analysis, plus the reports they create are so enjoyable you may just want to read them twice.
CORRECTION: In the episode introduction I incorrectly mentioned that when ThisThat surveys are shared on social media they often generate a reach-to-response conversion of 10% higher. The actual increase is 10x higher (i.e. 1000%) than traditional surveys as Max describes in the interview.
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