Influencer Marketing Lab podcast

Influencer Marketing Lab podcast

The Influencer Marketing Lab is a weekly podcast covering the growth spurts and growing pains of influencer marketing. 

Each week I share conversations with topic experts about the influencer marketing industry - the business, the tech, the key themes and the media coverage. 

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Want to make sure you never miss out on a new episode? Subscribe to the Influencer Marketing Lab on Spotify, Apple Podcasts or wherever you enjoy your podcasts

What’s inside the influencer marketing lab podcast

Key themes

Return on Investment, influencer fraud, integrating influencer marketing into overall strategy, authenticity and trust. Each week the influencer marketing lab podcast will explore key themes for our industry

Media coverage

The mainstream media has more of a hate:hate than love:hate relation-ship with influencer marketing. We'll look at recent headlines and give our opinions on what's new for our industry 

Industry leaders

We'll interview decision-makers and industry opinion leaders about influencer marketing and hear how the discipline is maturing. 

It's all in the timing ...

As any end-of-the-pier comedian will tell you: "it's all in the timing". Podcasting has exploded in the last 18 months. There are some good ones. And, some not-so-good ones, too. The wags at the Australian Broadcasting Corporation put out this video imploring: "please, please, please don't start a podcast."

So why start a podcast now? There are two reasons: I'm ready (you can read my bragging rights below or on my about page). And, I was asked to! Some very nice people at Tagger the all-in-one influencer marketing platform and social listening tool offered to sponsor a first season of episodes. So, here we go.

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A word about my podcast sponsor ...

Tagger is an award-winning SaaS influencer marketing platform that allows brands and agencies to plan strategic campaigns and connect with influencers using search filters and data, not guesswork. Users can also track and report campaign results with just a few clicks.

About the influencer marketing lab podcast host

Scott Guthrie

Scott Guthrie is an influencer marketing advisor, conference speaker, guest university lecturer, top 10 PR blogger, and media commentator.