Scott Guthrie influencer marketing

Influencer marketing articles

Latest influencer marketing news, opinion, and industry insight including influencer marketing ethics and compliance, how-to guides and tutorials

Influencer marketing news & opinion

Latest influencer marketing news, opinion, and industry insight

Hilton uploads 10-min ad to TikTok … and it’s good
Logan Paul’s cautionary tale for creator-owned brands
Lydia Millen – tone deaf or in tune with her audience?
Study shows influencers drive social commerce
Battle for social commerce sales
Myleene Klass: trifecta of ASA rulings
Is Mastodon influencer marketing ready?
Some contrarian views on Instagram’s feature changes

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Why Instagram shouldn’t listen to Kylie
61% don’t trust mega influencers to declare ads
Puberty heightens sensitivity to social media finds survey
Why so few creators have Wikipedia bios
When TikTok makes more, creators make less
KSI follows Mr.Beast into fast food
Influencer marketing disclosure and the algebra of deterrence
Gabby Petito: Crime porn and the making of a posthumous star

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Australian influencer marketers update their code of practice
Love Island 2021: Celebrities not Influencers
Australian Influencer Marketing Council launches awards
Why shelving Instagram for Kids is no real fix
Dr Alex joins OnlyFans widening the platform’s appeal
Creator subscription services? We’ve been here before with TIDAL
Unintended consequences of regulating big tech
1-in-4 consumers turn to influencers for news before journalists

Influencer marketing ethics & compliance

Latest articles exploring influencer marketing ethics and compliance. Exploring influencer fraud, effective disclosure of brand collaborations, image manipulation, virtual influencers and selling to the vulnerable or impressionable.

Why #muffboss won’t replace #AD
Lydia Millen – tone deaf or in tune with her audience?
Myleene Klass: trifecta of ASA rulings
Boohoo and Patagonia’s very different approaches to championing sustainability
US proposes crackdown on influencers
Influencers banned from fronting gambling ads to under-18s
No, Aussie influencers are not banned from promoting cosmetics
Influencer ad disclosure: when influencers become investors

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ASA takes out ads against repeat offending influencers
Creators’ Legal, a template contract start-up, sets sights on creator economy
Making kids media smart about influencer marketing
UK AD watchdog makes first ruling on TikTok ad
Instagram cracks down on influencer disclosure
James Charles’ Instant Influencer is everything wrong with our industry
Influencers exploit coronavirus for fame
ASA revamps influencer guidelines

Influencer marketing how-to guides

Influencer marketing how-to guides and tutorials

How to vet influencers: an influencer marketing checklist
Influencer marketing backlash: 15 ways to reverse the trend
Luxury Hotels and influencers: best ways to work together
Key influencer marketing themes for best practice
How firms are building influencer marketing skills internally
How to write an influencer agreement [20 point checklist]
Influencer marketing best practice [podcast]
How to spot fake followers on social media
Influencer marketing: Why engagement wins over reach
8 ways to professionalize your influencer marketing
How to identify influencers using the four S model
How brands gain better influencer marketing results when they relinquish control to the influencer
Influencer marketing and the law