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Content strategy
Placing content at the heart of digital strategy to drive
awareness, engagement and sales
Influencer marketing articles
Influencer marketing: online conversations plummet 42%
Influencer marketing conversations drop but searches via Google continue to climb along with budgets. Online conversations around influencer marketing have[...]
Influencers’ incomes soar but remain underpaid
Influencers underpaid: The average cost per influencer sponsored post has soared but don't confuse the average with the median The[...]
‘OK boomer’ attacks attitude more than age
'OK boomer' attacks attitude more than age. It is a reminder to all of us communicators to be more sophisticated[...]
Unconscious bias in influencer marketing
Why accepting unconscious bias in influencer marketing is not just ethically wrong but is a lost opportunity for brands to[...]
PR guide to influencer marketing governance launched
#FuturePRoof has today published a guide addressing the need for influencer marketing governance in public relations. The #FuturePRoof guide aims[...]
Australian Influencer Marketing Council formed
The Australian Influencer Marketing Council (AIMco) has launched to provide a platform for companies working within influencer marketing to work[...]