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Influencer marketing
Independent advice and action
for brands, agencies and platforms working in influencer marketing


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Empowering subject matter experts with personal influence


Content strategy
Placing content at the heart of digital strategy to drive

awareness, engagement and sales

Thought leadership
Industry insight and commentary as
featured in publications including

Scott Guthrie sabguthrie is a member of the public relations & communications association
Guthrie, S. 2016. Seizing influencer relations' opportunities. In: Hall, S. ed. #FuturePRoof: Edition Two. Blurb & Kindle, pp. 183-191

Influencer marketing articles

Influencer marketing: online conversations plummet 42%
Influencer marketing conversations drop but searches via Google continue to climb along with budgets. Online conversations around influencer marketing have[...]
Influencers’ incomes soar but remain underpaid
Influencers underpaid: The average cost per influencer sponsored post has soared but don't confuse the average with the median The[...]
‘OK boomer’ attacks attitude more than age
'OK boomer' attacks attitude more than age. It is a reminder to all of us communicators to be more sophisticated[...]
Unconscious bias in influencer marketing
Why accepting unconscious bias in influencer marketing is not just ethically wrong but is a lost opportunity for brands to[...]
PR guide to influencer marketing governance launched
#FuturePRoof has today published a guide addressing the need for influencer marketing governance in public relations. The #FuturePRoof guide aims[...]
Australian Influencer Marketing Council formed
The Australian Influencer Marketing Council (AIMco) has launched to provide a platform for companies working within influencer marketing to work[...]

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