YouTube launches social media platform to stave off rival video platforms
YouTube launches Community to increase engagement between influencers and their subscribers as the fight for video advertising revenue heats up – writes Scott Guthrie
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The ‘reach myth’ of influencer marketing
The influencers you use might be ripping you off. But only if you fail to put them through the process of proper digital due diligence and don’t look beyond reach as a yardstick for influence – writes Scott Guthrie
YouTube’s advertiser friendly policy will suit bold brands and influencer marketers
By enforcing its advertiser-friendly content guidelines the video-sharing platform may end up driving revenue away from ads towards influencer marketing – writes Scott Guthrie
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Internet influencers as new celebrity
Internet influencers are more relevant than traditional celebrities – writes Scott Guthrie
The role of social media as influencer: an interview
Last week a post graduate student studying media and public relations interviewed me for her final dissertation. Here is the interview – writes Scott Guthrie
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Age is no barrier to becoming competent in digital and social media
Why should it be news that a 70-year-old woman has become a social media manager – asks Scott Guthrie
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PewDiePie responds to FTC and Warner Bros disclosure settlement
The “wildly popular” Swedish gamer and YouTube megastar vlogs his response to the FTC & Warner Bros. settlement underscoring the importance of disclosure and the phenomenal influence social media has over more traditional mastheads – writes Scott Guthrie
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Warner Bros. in latest influencer marketing disclosure failure
FTC sharpens its teeth over home entertainment company’s lack of transparency on commercial relationship with influencers and payment for positive reviews – writes Scott Guthrie
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Is #followmeto global travel brand falling foul of FTC?
The couple behind Instagram travel hashtag sensation #Followmeto is becoming an influencer marketing broker between influencer and brands. But is it taking regulation seriously – asks Scott Guthrie
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Facebook changes good news for influencer marketing
Relevance and resonance become key watch words as Facebook changes promote engagement over reach: influencer marketing cornerstones – writes Scott Guthrie
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Journalism trends snapshot: disdain for native advertising & bloggers
New global journalism survey highlights skepticism at native advertising and questions whether bloggers can ever really be journalists – writes Scott Guthrie
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6 ways this doodle made me more creatively productive
How reflecting on my daughter’s drawing opened up new ways of thinking about work – writes Scott Guthrie
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How influencers gain from Instagram’s changes to feed display
Instagram influencers will benefit from the platform’s changes by listening to their audiences, knowing what their followers want and delivering consistent, high-quality content that their audience feels compelled to interact with – writes Scott Guthrie
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Forbes & Traackr in influencer marketing tie up
Forbes and Traackr take influencer marketing in a new direction for business publishers – writes Scott Guthrie
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How brands gain better influencer marketing results when they relinquish control to the influencer
An influencer’s power lies in the authentic voice which chimes with a select audience. Brands need to trust influencers with that voice – writes Scott Guthrie.
Influencer marketing earns dwell time x7 longer than digital ads
New report promotes influencer marketing whilst driving another nail into digital display advertising’s coffin – writes Scott Guthrie
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How long until the news website becomes as legacy as the newspaper?
For publishers it’s a race to beat the adblockers and build audience scale. But will dedicated masthead websites soon go the same way as the newspaper – asks Scott Guthrie
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Manny Pacquiao, Nike & lessons for influencer marketers
How influencer marketers can avoid a knock out and box clever – explains Scott Guthrie
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How to use PRstack as a template to create a community of action
From single blog post to publishing two books attracting 9,000 downloads and a webapp housing 250+ PR tools, #PRstack is an example of how to form a successful community of action – writes Scott Guthrie
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Oprah, Weight Watchers & their heavy-hitting influencer marketing
How Oprah and Weight Watchers have joined forces to create a mutually-rewarding, long-term influencer marketing programme – by Scott Guthrie
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Message to advertisers – give us useful content
Consumers don’t want to be interrupted by advertisements but they do want quality storytelling – writes Scott Guthrie
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Peer influence: Our biggest influencers are ‘people like us’
Immune to the advertisers’ guile we increasingly turn to people just like us to help make decisions about what to buy – writes Scott Guthrie
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How to master native advertising best practice
Be honest, be ethical and provide good quality content. How brands and publishers can keep consumers and regulators happy with native advertising – writes Scott Guthrie
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The future of B2B influencer marketing: an interview with Ted Coiné
Ted Coiné, Forbes Top 10 Social Media Power Influencer and CEO of The Extraordinary Influencer Network explains the evolution of influencer marketing and how he can fix its broken system. Interview by Scott Guthrie
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