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Influencer marketing
Independent advice and action
for brands, agencies and platforms working in influencer marketing


Personal influence
Empowering subject matter experts with personal influence


Content strategy
Placing content at the heart of digital strategy to drive

awareness, engagement and sales

Thought leadership
Industry insight and commentary as
featured in publications including

Scott Guthrie sabguthrie is a member of the public relations & communications association
Guthrie, S. 2016. Seizing influencer relations' opportunities. In: Hall, S. ed. #FuturePRoof: Edition Two. Blurb & Kindle, pp. 183-191

Influencer marketing articles

Influencer spend up 83% says report
Influencer spend in the US and Canada is up 83% year-on-year according to a report. Do the figures stack up[...]
Influencer marketing: Why one-hit-wonders won’t work
Consumers need to see at least three branded influencer posts before seeking more information, and five such posts to make[...]
APAC to lead influencer marketing by 2024
Asia Pacific (APAC) is set to lead influencer marketing becoming the world's largest influencer marketing platform market by 2024 surpassing[...]
Influencer marketing’s indecent proposals
Influencer marketing's indecent proposals: Recent 'fake' engagements by influencers show context collapse and authenticity as performance art. So, it appears[...]
Crisis comms guidelines for terror events published
PR body and government security advisors launch a how-to guide for comms professionals on the preparation and management of threats[...]
Why PR should lead (not own) influencer marketing
As influencer marketing matures it needs better leadership not ownership by any one creative industry. PR has a core role[...]

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