1
2
3
Content strategy
Placing content at the heart of digital strategy to drive awareness, engagement and sales
Influencer marketing articles
Vine Bytes back: Can influencers monetise Byte?
Vine co-founder launches Byte. Can influencers make money from it this time? Vine, the six-second looping video platform, is back.[...]
The real reason Casper lists influencers as IPO risk
Online mattress retailer, Casper lists influencers as a risk factor in its IPO. This disguises a murky past relationship, however. [...]
Instagram influencer marketing activity soars 48%
New report shows a 48% rise in Instagram influencer marketing activity. Does this imply more ads, better disclosure or fake[...]
Instagram gun influencers set to lose fire power
Instagram's gun influencers are set to lose their fire power after the social media platform promised to crack down on[...]
Influencer marketing trends 2020
Influencer marketing trends 2020 including data and insight; the Instagram, TikTok wars; the march of the regulators and bandwagoning. Last[...]
Influencer marketing: year in review 2019
Influencer marketing year in review 2019: from Fyre Festival to Instagram outages and like-hiding to the rapid growth and professionalisation[...]