Top YouTubers with core audiences of 8-16 years old are running paid-for content for MysteryBrand - an online gambling site.[...]

Instagram creator accounts are being trialled by the influencer marketing powerhouse platform. But are they designed to enhance community or[...]

Avoid keyword squatting Instagram influencers. There is no point bringing your authentic 'whole-self' to work if your whole self is[...]

Blacklisting influencers provides a binary outcome to a highly nuanced issue. It would create unfair winners and losers. “Imagine taking[...]

Platinum is a new book from the CIPR showcasing excellence in public relations and celebrating the institute’s first 70 years.[...]

Influencer fraud is good for the industry. It pushes the discipline forward away from measuring vanity metrics toward measuring impact.[...]