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Influencer marketing
Independent advice and action
for brands, agencies and platforms working in influencer marketing


Personal influence
Empowering subject matter experts with personal influence


Content strategy
Placing content at the heart of digital strategy to drive

awareness, engagement and sales

Thought leadership
Industry insight and commentary as
featured in publications including

Scott Guthrie sabguthrie is a member of the public relations & communications association
Guthrie, S. 2016. Seizing influencer relations' opportunities. In: Hall, S. ed. #FuturePRoof: Edition Two. Blurb & Kindle, pp. 183-191

Influencer marketing articles

Tone-deaf keyword squatting by Instagram influencers
Avoid keyword squatting Instagram influencers. There is no point bringing your authentic 'whole-self' to work if your whole self is[...]
The dangers of blacklisting influencers
Blacklisting influencers provides a binary outcome to a highly nuanced issue. It would create unfair winners and losers. “Imagine taking[...]
Crowdsourced PR book celebrates CIPR at 70
Platinum is a new book from the CIPR showcasing excellence in public relations and celebrating the institute’s first 70 years.[...]
Beat influencer fraud with better measurement
Influencer fraud is good for the industry. It pushes the discipline forward away from measuring vanity metrics toward measuring impact.[...]
Influencer outreach budgets drop 12% says PRCA report
Influencer outreach budgets drop 12% according to a new report. Communicators need to get better at measuring and evaluating influencer[...]
Influencer sued for breach of contract
Influencer sued for breach of contract: Luka Sabbat is being sued for failing to comply with an influencer agreement.  So,[...]

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