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Influencer marketing
Independent advice and action
for brands, agencies and platforms working in influencer marketing


Personal influence
Empowering subject matter experts with personal influence


Content strategy
Placing content at the heart of digital strategy to drive

awareness, engagement and sales

Thought leadership
Industry insight and commentary as
featured in publications including

Scott Guthrie sabguthrie is a member of the public relations & communications association
Guthrie, S. 2016. Seizing influencer relations' opportunities. In: Hall, S. ed. #FuturePRoof: Edition Two. Blurb & Kindle, pp. 183-191

Influencer marketing articles

Influencer marketing trends 2020
Influencer marketing trends 2020 including data and insight; the Instagram, TikTok wars; the march of the regulators and bandwagoning.  Last[...]
Influencer marketing: year in review 2019
Influencer marketing year in review 2019: from Fyre Festival to Instagram outages and like-hiding to the rapid growth and professionalisation[...]
Cash not compliance driving Instagram policy
Instagram may learn that disguising a commercial play as one of earning our trust might ultimately have the opposite effect. [...]
Fad or future: Was 2019 the year of influencer marketing?
Influencer marketing is no fad. Big business and big budgets are entering the space. The channel can have a higher[...]
Influencer marketing: online conversations plummet 42%
Influencer marketing conversations drop but searches via Google continue to climb along with budgets. Online conversations around influencer marketing have[...]
Influencers’ incomes soar but remain underpaid
Influencers underpaid: The average cost per influencer sponsored post has soared but don't confuse the average with the median The[...]

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