Scott Guthrie

influencer marketing

professional advisory

1

Influencer marketing
Independent advice and action
for brands, agencies and platforms working in influencer marketing

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2

Personal influence
Empowering subject matter experts with personal influence

3

Content strategy
Placing content at the heart of digital strategy to drive awareness, engagement and sales

Thought leadership
Industry insight and commentary as featured in key media outlets including

Influencer marketing articles

TikTok Boom: book review

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Chris Stokel-Walker discusses his new book: TikTok Boom

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We pay more attention to influencers than journalists when using Instagram for news

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Love Island 2021: Celebrities not Influencers

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Australian Influencer Marketing Council launches awards

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Philip Brown talks Offset: Formula E’s new creator collective

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Ready to make better decisions with your influencer marketing, content strategy or to grow your personal influence?

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Industry memberships

Helping to shape the influencer marketing industry through membership of committees, boards and steering groups

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