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Building the
business of


Influencer marketing
Independent advice and action
for brands, agencies and platforms working in influencer marketing


Personal influence
Empowering subject matter experts with personal influence


Content strategy
Placing content at the heart of digital strategy to drive

awareness, engagement and sales

Thought leadership
Industry insight and commentary as
featured in publications including

Guthrie, S. 2016. Seizing influencer relations' opportunities. In: Hall, S. ed. #FuturePRoof: Edition Two. Blurb & Kindle, pp. 183-191
PRstack cover: making sense of the PR tool market

Influencer marketing articles

Like-Wise: New tool IDs true engagement to root out influencer fraud
Like-Wise, a new tool to combat influencer fraud has been launched by Social Chain. Is its influencer blacklist open to[...]
Helping influencer marketers be clear when posts are ads
UK regulators launch new guidance to help social influencers stick to the rules by making clear when their posts are[...]
Expect more ads on Instagram as founders quit
Increased focus on advertising revenue risks killing the goose that laid the golden egg: influencer marketing. The Instagram founders, Kevin[...]
Strategic value of PR showcased in new #PRPays campaign
UK’s largest PR industry body launches #PRPays campaign showcasing strategic value of public relations with Heathrow Airport CEO interview. Today[...]
London Fashion Week influencer marketing: getting it right
London Fashion Week influencer marketing. How can fashion brands maximise their impact via influencer marketing? More...London Fashion Week starts tomorrow[...]
Made in Chelsea star Louise Thompson scolded by advertising watchdog … again
Latest watchdog ruling against Instagram influencer Louise Thompson underscores importance for brands to deliver best practice throughout the entire influencer[...]

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Copyright 2018, Scott Guthrie

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