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Content strategy
Placing content at the heart of digital strategy to drive
awareness, engagement and sales
Influencer marketing articles
Like-Wise: New tool IDs true engagement to root out influencer fraud
Like-Wise, a new tool to combat influencer fraud has been launched by Social Chain. Is its influencer blacklist open to[...]
Helping influencer marketers be clear when posts are ads
UK regulators launch new guidance to help social influencers stick to the rules by making clear when their posts are[...]
Expect more ads on Instagram as founders quit
Increased focus on advertising revenue risks killing the goose that laid the golden egg: influencer marketing. The Instagram founders, Kevin[...]
Strategic value of PR showcased in new #PRPays campaign
UK’s largest PR industry body launches #PRPays campaign showcasing strategic value of public relations with Heathrow Airport CEO interview. Today[...]
London Fashion Week influencer marketing: getting it right
London Fashion Week influencer marketing. How can fashion brands maximise their impact via influencer marketing? More...London Fashion Week starts tomorrow[...]
Made in Chelsea star Louise Thompson scolded by advertising watchdog … again
Latest watchdog ruling against Instagram influencer Louise Thompson underscores importance for brands to deliver best practice throughout the entire influencer[...]
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