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Content strategy
Placing content at the heart of digital strategy to drive
awareness, engagement and sales
Influencer marketing articles
The REAL reason I’m thrilled to run a top 10 PR blog
I’m thrilled to run a top 10 PR blog. Why? Because I write about influencer marketing. PR should shape influencer[...]
Why TV needs YouTubers more than the other way around
TV needs YouTubers ... but why would a YouTuber seek success on this ageing platform? Yesterday the BBC ran a[...]
The influencer fraud vigilantes
Influencer fraud vigilantes: 28 top Instagram influencers have been called out over #instafraud but is vigilantism the best approach to[...]
FYRE festival film’s own transparency issue
Influencers were rightly condemned for failing to disclose their relationships with Fyre festival. Shouldn't the Netflix documentary interviewees be more[...]
Yes … another FYRE Festival article… but wait
FYRE festival documentary: Forget the influencers, the film throws up questions about hubris, corporate culture and the very concept of[...]
Burger King, Kevin Hart and the offence archaeologists
Was Burger King making a wider societal comment by unearthing Casey Neistat’s near decade-old Tweets to promote fries? Last week,[...]