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Influencer marketing
Independent advice and action
for brands, agencies and platforms working in influencer marketing


Personal influence
Empowering subject matter experts with personal influence


Content strategy
Placing content at the heart of digital strategy to drive

awareness, engagement and sales

Thought leadership
Industry insight and commentary as
featured in publications including

Scott Guthrie sabguthrie is a member of the public relations & communications association
Guthrie, S. 2016. Seizing influencer relations' opportunities. In: Hall, S. ed. #FuturePRoof: Edition Two. Blurb & Kindle, pp. 183-191

Influencer marketing articles

The REAL reason I’m thrilled to run a top 10 PR blog
I’m thrilled to run a top 10 PR blog. Why? Because I write about influencer marketing. PR should shape influencer[...]
Why TV needs YouTubers more than the other way around
TV needs YouTubers ... but why would a YouTuber seek success on this ageing platform? Yesterday the BBC ran a[...]
The influencer fraud vigilantes
Influencer fraud vigilantes: 28 top Instagram influencers have been called out over #instafraud but is vigilantism the best approach to[...]
FYRE festival film’s own transparency issue
Influencers were rightly condemned for failing to disclose their relationships with Fyre festival. Shouldn't the Netflix documentary interviewees be more[...]
Yes … another FYRE Festival article… but wait
FYRE festival documentary: Forget the influencers, the film throws up questions about hubris, corporate culture and the very concept of[...]
Burger King, Kevin Hart and the offence archaeologists
Was Burger King making a wider societal comment by unearthing Casey Neistat’s near decade-old Tweets to promote fries? Last week,[...]

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