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Influencer marketing
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for brands, agencies and platforms working in influencer marketing


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Empowering subject matter experts with personal influence


Content strategy
Placing content at the heart of digital strategy to drive awareness, engagement and sales

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Industry insight and commentary as
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Scott Guthrie sabguthrie is a member of the public relations & communications association
Guthrie, S. 2016. Seizing influencer relations' opportunities. In: Hall, S. ed. #FuturePRoof: Edition Two. Blurb & Kindle, pp. 183-191

Influencer marketing articles

PR body seeks to widen next generation talent pool
The PRCA launches an initiative to ‘inspire students from all backgrounds’ to consider a career in PR The PRCA has[...]
Will influencer marketing win US election?
Facebook announces it will allow influencers to produce sponsored content for US political campaigns - will influencer marketing win the[...]
Bloomberg turns to influencers in US presidential race
Michael Bloomberg taps into micro influencers in bid to woo youth vote in upcoming US presidential electionsMore...What do you do[...]
Influencers exploit coronavirus for fame
A few influencers have been exploiting the coronavirus catastrophe for fame. How can they misjudge sentiment so much? The Coronavirus[...]
ASA revamps influencer guidelines
UK advertising watchdog revamps influencer marketing guidelines to make the rules clearer for influencers, communicators and brands. The Committees of[...]
Brand outs influencer over £30 gift
The mental well being of influencers is again in the spotlight as a brand outs an influencer on social media[...]

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