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Content strategy
Placing content at the heart of digital strategy to drive
awareness, engagement and sales
Influencer marketing articles
Influencer spend up 83% says report
Influencer spend in the US and Canada is up 83% year-on-year according to a report. Do the figures stack up[...]
Influencer marketing: Why one-hit-wonders won’t work
Consumers need to see at least three branded influencer posts before seeking more information, and five such posts to make[...]
APAC to lead influencer marketing by 2024
Asia Pacific (APAC) is set to lead influencer marketing becoming the world's largest influencer marketing platform market by 2024 surpassing[...]
Influencer marketing’s indecent proposals
Influencer marketing's indecent proposals: Recent 'fake' engagements by influencers show context collapse and authenticity as performance art. So, it appears[...]
Crisis comms guidelines for terror events published
PR body and government security advisors launch a how-to guide for comms professionals on the preparation and management of threats[...]
Why PR should lead (not own) influencer marketing
As influencer marketing matures it needs better leadership not ownership by any one creative industry. PR has a core role[...]