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Influencer marketing
Independent advice and action
for brands, agencies and platforms working in influencer marketing


Personal influence
Empowering subject matter experts with personal influence


Content strategy
Placing content at the heart of digital strategy to drive

awareness, engagement and sales

Thought leadership
Industry insight and commentary as
featured in publications including

Scott Guthrie sabguthrie is a member of the public relations & communications association
Guthrie, S. 2016. Seizing influencer relations' opportunities. In: Hall, S. ed. #FuturePRoof: Edition Two. Blurb & Kindle, pp. 183-191

Influencer marketing articles

Fashion bloggers switching to Instagram says survey
UK-based fashion and style bloggers have abandoned their blogs in droves favouring Instagram according to a new survey by Vuelio,[...]
News UK launches The Fifth – an influencer marketing agency
News UK launches The Fifth - an influencer marketing agency with storytelling and authentication at its core. Today News UK[...]
Instagram outage reminds us not to build only on rented land
Instagram's outage reminds brands and influencers alike to have a backup communications plan, and not to neglect the platforms they[...]
Instagram creator accounts: what’s their real purpose? [updated]
Instagram creator accounts are being trialled by the influencer marketing powerhouse platform. But are they designed to enhance community or[...]
Tapping the influence of online gamers
Online gamers provide access to hard-to-reach audiences who no longer watch linear television and who actively use software to block[...]
The REAL reason I’m thrilled to run a top 10 PR blog
I’m thrilled to run a top 10 PR blog. Why? Because I write about influencer marketing. PR should shape influencer[...]

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