Building the
business of


Influencer marketing
Independent advice and action
for brands, agencies and platforms working in influencer marketing


Personal influence
Empowering subject matter experts with personal influence


Content strategy
Placing content at the heart of digital strategy to drive

awareness, engagement and sales

Thought leadership
Industry insight and commentary as
featured in publications including

Scott Guthrie sabguthrie is a member of the public relations & communications association
Guthrie, S. 2016. Seizing influencer relations' opportunities. In: Hall, S. ed. #FuturePRoof: Edition Two. Blurb & Kindle, pp. 183-191

Influencer marketing articles

Top YouTubers target kids with online gaming site promo
Top YouTubers with core audiences of 8-16 years old are running paid-for content for MysteryBrand - an online gambling site.[...]
Instagram creator accounts: what’s their real purpose?
Instagram creator accounts are being trialled by the influencer marketing powerhouse platform. But are they designed to enhance community or[...]
Tone-deaf keyword squatting by Instagram influencers
Avoid keyword squatting Instagram influencers. There is no point bringing your authentic 'whole-self' to work if your whole self is[...]
The dangers of blacklisting influencers
Blacklisting influencers provides a binary outcome to a highly nuanced issue. It would create unfair winners and losers. “Imagine taking[...]
Crowdsourced PR book celebrates CIPR at 70
Platinum is a new book from the CIPR showcasing excellence in public relations and celebrating the institute’s first 70 years.[...]
Beat influencer fraud with better measurement
Influencer fraud is good for the industry. It pushes the discipline forward away from measuring vanity metrics toward measuring impact.[...]

Let's get started

Ready to make better decisions with your influencer marketing, content strategy or to grow your personal influence?

Copyright 2019, Scott Guthrie

Disclaimer  |  Privacy |  Contact