1
2
3
Content strategy
Placing content at the heart of digital strategy to drive
awareness, engagement and sales
Influencer marketing articles
Strategic value of PR showcased in new #PRPays campaign
UK’s largest PR industry body launches #PRPays campaign showcasing strategic value of public relations with Heathrow Airport CEO interview. Today[...]
London Fashion Week influencer marketing: getting it right
London Fashion Week influencer marketing. How can fashion brands maximise their impact via influencer marketing? More...London Fashion Week starts tomorrow[...]
Made in Chelsea star Louise Thompson scolded by advertising watchdog … again
Latest watchdog ruling against Instagram influencer Louise Thompson underscores importance for brands to deliver best practice throughout the entire influencer[...]
How CGI influencers act as change catalysts
CGI influencers like Lil Miquela act as change catalysts bringing fresh pairs of eyes to jolt us out of our[...]
Is effective disclosure killing influencer marketing?
Falling engagement rates hint that disclosure is killing influencer marketing but figures mask best practice results pointing, instead, to poor[...]
Listerine influencer marketing debacle: Who’s really at fault?
Listerine influencer marketing debacle: why the brand should be shouldering much of the blame. Last week Scarlett Dixon (aka Scarlett London) posted[...]
Let's get started
Ready to make better decisions with your influencer marketing, content strategy or to grow your personal influence?