Why should it be news that a 70-year-old woman has become a social media manager – asks Scott Guthrie
The “wildly popular” Swedish gamer and YouTube megastar vlogs his response to the FTC & Warner Bros. settlement underscoring the importance of disclosure and the phenomenal influence social media has over more traditional mastheads – writes Scott Guthrie
FTC sharpens its teeth over home entertainment company’s lack of transparency on commercial relationship with influencers and payment for positive reviews – writes Scott Guthrie
Relevance and resonance become key watch words as Facebook changes promote engagement over reach: influencer marketing cornerstones – writes Scott Guthrie
The power middle can outperform big-hitting online stars in terms of impressions and engagement when marshaled at scale – writes Scott Guthrie.
New global journalism survey highlights skepticism at native advertising and questions whether bloggers can ever really be journalists – writes Scott Guthrie
Big budgets don’t guarantee trust. Connecting with the right people builds trust – writes Scott Guthrie
Identifying the most appropriate influencers at scale is a blend of art and science. The influencer identification four S model breaks the process into core elements – writes Scott Guthrie.
Influencer marketing creators and brands stand to gain from proper disclosure – writes Scott Guthrie