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Influencer marketing
Independent advice and action
for brands, agencies and platforms working in influencer marketing


Personal influence
Empowering subject matter experts with personal influence


Content strategy
Placing content at the heart of digital strategy to drive

awareness, engagement and sales

Thought leadership
Industry insight and commentary as
featured in publications including

Scott Guthrie sabguthrie is a member of the public relations & communications association
Guthrie, S. 2016. Seizing influencer relations' opportunities. In: Hall, S. ed. #FuturePRoof: Edition Two. Blurb & Kindle, pp. 183-191

Influencer marketing articles

Tribe founder talks funding, US expansion and that Keith Weed investment
Jules Lund, the founder of Tribe a self-serve influencer marketing marketplace talks about his company’s $7.5m new funding, US expansion[...]
Influencer Marketing: More Farrow & Ball than Model T Ford
As a descriptor the word 'influencer' fails to capture the nuances of a wide, and growing, category. By 1918, half[...]
UK influencer marketing watchdog seeks to clarify position
UK influencer marketing watchdog underscores importance of making it clear when influencers have been paid or incentivised to post online.[...]
Marques Brownlee helps with Samsung Galaxy Fold crisis communications
Tech YouTuber Marques Brownlee shows the value of influencers in helping companies through crisis communications with his Samsung Galaxy Fold[...]
Influencer input would have saved Samsung Galaxy Fold screens
Including influencers within the Samsung Galaxy Fold product development process would have prevented broken-screen reviews. Like you, no doubt, this[...]
Instagram is testing hiding the like counter
Instagram is testing hiding the like counter from audiences. Will this kill off social proof or produce more meaningful engagement?[...]

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