I provide influencer marketing agencies and influencer marketing platforms with the expertise to identify opportunities for business improvement and gaps in existing processes. Clients rely on my discreet services for insight, advice and planning. 


Vuelio has included this website within its top 10 PR blogs for the past four years -  2021, 2020, 2019, 2018.

Browse over 200 influencer marketing related articles plus a further 100 articles focused on communications and change management.

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The Influencer Marketing Lab podcast is a weekly show dedicated to the growth spurts and growing pains of influencer marketing. Now in its fifth season, guests have included Facebook’s Becky Owen, Gymshark’s Calum Watson, Ogilvy’s Rahul Titus, Whalar’s Emma Harman, QED Investors’ Yusuf Özdalga and Chris Stokel-Walker author of TikTok Boom.


Each week I curate the most relevant influencer marketing stories of the past seven days. The newsletter is produced for influencer marketing agency Fourth Floor. Context and opinion is added to all news items and I conclude the newsletter with an article exploring the key theme of the week. Stay relevant. Sign up here.


Watch this space. Launching September 2021.


I speak at around 25 events a year delivering keynote speeches, participating on industry panels and hosting conferences. I have spoken at industry events in Cairo, Naples, Ravenna and across the United Kingdom as well as globally via webinar.


Media titles including the Financial Times, the Telegraph, the Daily Mail, City A.M., Vice Media, PR Week, The Drum, and Insurance Post have called upon my influencer marketing insight for articles. Visit the media mentions page. 


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