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Building the
business of
influence

1

Influencer marketing
Independent advice and action
for brands, agencies and platforms working in influencer marketing

2

Personal influence
Empowering subject matter experts with personal influence

3

Content strategy
Placing content at the heart of digital strategy to drive awareness, engagement and sales

Thought leadership
Industry insight and commentary as
featured in publications including


Scott Guthrie sabguthrie is a member of the public relations & communications association
Guthrie, S. 2016. Seizing influencer relations' opportunities. In: Hall, S. ed. #FuturePRoof: Edition Two. Blurb & Kindle, pp. 183-191

Influencer marketing articles

PR body seeks to widen next generation talent pool
The PRCA launches an initiative to ‘inspire students from all backgrounds’ to consider a career in PR The PRCA has[...]
Will influencer marketing win US election?
Facebook announces it will allow influencers to produce sponsored content for US political campaigns - will influencer marketing win the[...]
Bloomberg turns to influencers in US presidential race
Michael Bloomberg taps into micro influencers in bid to woo youth vote in upcoming US presidential electionsMore...What do you do[...]
Influencers exploit coronavirus for fame
A few influencers have been exploiting the coronavirus catastrophe for fame. How can they misjudge sentiment so much? The Coronavirus[...]
ASA revamps influencer guidelines
UK advertising watchdog revamps influencer marketing guidelines to make the rules clearer for influencers, communicators and brands. The Committees of[...]
Brand outs influencer over £30 gift
The mental well being of influencers is again in the spotlight as a brand outs an influencer on social media[...]

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