SCOTT gUTHRIE

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Today everybody needs to
be an influencer

Exploring influencer marketing & subject matter influence

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Driving business in the social age

with strategic insight and tactical advice

Influencer Marketing

Provision of strategic advice to brands, agencies and platforms on the fast-changing discipline of influencer marketing

Personal influence

Helping subject matter experts earn influence within their niche both on and offline through personal branding, social selling and thought leadership

Content strategy

Developing and implementing plans for companies seeking to influence audiences by creating, publishing, and promoting useful, usable content

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Why work with me?

Here are three reasons

top 10 uk pr blog

This website is ranked as a UK Top 10 PR blog by Vuelio, the leading UK provider of PR software: Media Database, Media Monitoring, Press Release Distribution and Media Analysis.

insight & comment

An influencer marketing thought leader I am often asked to contribute industry insight to industry publications. Read a full list of where I have been mentioned by clicking on the typewriter image.

influence is founded on trust

Influence is founded on trust. That is why it is vital to operate with the highest conduct, authenticity, good values and business ethics.

I am a full member of both the Chartered Institute of Public Relations and the Public Relations & Communications Association.

Membership demands subscribing to their Codes of Conduct and Professional Charter.

You can download the PRCA's professional charter and codes of conduct here.

Thought leadership

My industry-insight and commentary has been featured in the following publications

Guthrie, S. 2016. Seizing influencer relations' opportunities. In: Hall, S. ed. #FuturePRoof: Edition Two. Blurb & Kindle, pp. 183-191

PRstack cover: making sense of the PR tool market

Latest articles

A selection of the latest influencer marketing articles

Influencer fraud could be criminal offence

Many column inches have been given over recently to influencer fraud. Could buying social media followers actually be a criminal[...]

Influencer post from Made in Chelsea star Louise Thompson banned by ASA

Influencer Marketing post from Made in Chelsea star Louise Thompson banned by ASA as not obviously identifiable as a marketing[...]

How to vet influencers: an influencer marketing checklist

Vet influencers: Much of the effective influencer marketing is process is front-loaded. Here is a checklist of 19 points to[...]

Influencer marketing backlash: 15 ways to reverse the trend

The influencer marketing backlash: there are calls for better guidelines, increased transparency, and an end to influencer fraud. Here are[...]

Facebook admits it is a publisher

Facebook has admitted it is a publisher not just a neutral technology platform. Here’s why this 180 degree turn is[...]

Influencer marketing image manipulation: Rimmel ad axed

Ireland's advertising watchdog makes first finding against influencer marketing image manipulation. In an age of smartphone photo filters and editors[...]

The business of influence

Exploring influencer marketing & subject matter influence

"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You." -- Tom Peters

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