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Building the
business of
influence

1

Influencer marketing
Independent advice and action
for brands, agencies and platforms working in influencer marketing

2

Personal influence
Empowering subject matter experts with personal influence

3

Content strategy
Placing content at the heart of digital strategy to drive

awareness, engagement and sales

Thought leadership
Industry insight and commentary as
featured in publications including


Scott Guthrie sabguthrie is a member of the public relations & communications association
Guthrie, S. 2016. Seizing influencer relations' opportunities. In: Hall, S. ed. #FuturePRoof: Edition Two. Blurb & Kindle, pp. 183-191

Influencer marketing articles

Australian Influencer Marketing Council formed
The Australian Influencer Marketing Council (AIMco) has launched to provide a platform for companies working within influencer marketing to work[...]
Image manipulation clouds influencer marketing
Judge image manipulation within influencer marketing by its intent to deceive not on cloud formations. There has been a lot[...]
Estée Lauder and Revolve demonstrate importance of influencer marketing
Estée Lauder and Revolve demonstrate the importance of influencer marketing to their profits by devoting 70%-75% of marketing spend to[...]
Vuelio expands online influence awards
Vuelio expands online influence awards to include podcasters, Instagrammers online campaigners, bloggers and influencer marketers. Vuelio, the PR software firm,[...]
Is influencer marketing a busted flush? Analysis of a Cision whitepaper
Examining assertions made by Cision in its whitepaper: Is influencer marketing a busted flush? Are the contentions accurate and context[...]
Love Island contestants challenge influencer fraud claim
Love Island contestants challenge influencer fraud claim as influencers safeguard their professional reputations. Last Thursday (15 August) Cosmopolitan magazine issued[...]

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