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Influencer marketing
Independent advice and action
for brands, agencies and platforms working in influencer marketing


Personal influence
Empowering subject matter experts with personal influence


Content strategy
Placing content at the heart of digital strategy to drive awareness, engagement and sales

Thought leadership
Industry insight and commentary as
featured in publications including

Scott Guthrie sabguthrie is a member of the public relations & communications association
Guthrie, S. 2016. Seizing influencer relations' opportunities. In: Hall, S. ed. #FuturePRoof: Edition Two. Blurb & Kindle, pp. 183-191

Influencer marketing articles

Vine Bytes back: Can influencers monetise Byte?
Vine co-founder launches Byte. Can influencers make money from it this time? Vine, the six-second looping video platform, is back.[...]
The real reason Casper lists influencers as IPO risk
Online mattress retailer, Casper lists influencers as a risk factor in its IPO. This disguises a murky past relationship, however. [...]
Instagram influencer marketing activity soars 48%
New report shows a 48% rise in Instagram influencer marketing activity. Does this imply more ads, better disclosure or fake[...]
Instagram gun influencers set to lose fire power
Instagram's gun influencers are set to lose their fire power after the social media platform promised to crack down on[...]
Influencer marketing trends 2020
Influencer marketing trends 2020 including data and insight; the Instagram, TikTok wars; the march of the regulators and bandwagoning.  Last[...]
Influencer marketing: year in review 2019
Influencer marketing year in review 2019: from Fyre Festival to Instagram outages and like-hiding to the rapid growth and professionalisation[...]

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