INFLUENCER MARKETING LAB

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Scott Guthrie

July 29, 2021

Beckii Flint of Pepper Studio talks hate followers

Scott Guthrie

July 21, 2021

Chris Stokel-Walker discusses his new book: TikTok Boom

Scott Guthrie

June 17, 2021

Philip Brown talks Offset: Formula E’s new creator collective

Scott Guthrie

June 10, 2021

Yusuf Özdalga of QED Investors explains how to fund the creator economy

Scott Guthrie

May 27, 2021

Kara Peach talks Genfluencer and social responsibility

Scott Guthrie

May 19, 2021

Gymshark’s Calum Watson talks about building a 100-year brand

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Scott Guthrie

May 12, 2021

Ogilvy’s Imogen Coles explains why in creativity low-fi doesn’t mean lazy

Scott Guthrie

May 5, 2021

Becky Owen, Facebook’s head of branded content, talks social commerce

Scott Guthrie

April 22, 2021

Exploring Gifta: the brand-to-influencer gifting logistics company

Scott Guthrie

April 8, 2021

Charlotte Williams talks influencer pricing

Scott Guthrie

March 31, 2021

Tom Augenthaler talks B2B influencer marketing

Scott Guthrie

March 24, 2021

From YouTube Microcelebrity to Mainstream Star with Dr Kathryn Murphy

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Scott Guthrie

March 3, 2021

Talking TikTok music with Emma Harman President of Whalar, EMEA

Scott Guthrie

February 24, 2021

Profile of Happy Yolk, & the Egg that broke Instagram

Scott Guthrie

February 17, 2021

Profile of Dominic Smales & the future of social talent

Scott Guthrie

February 10, 2021

Profile of Max Osborne, ThisThat co-founder

Scott Guthrie

February 3, 2021

Profile: Brendan Gahan, partner at Mekanism

Scott Guthrie

January 27, 2021

Reality TV stars versus social media influencers

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Scott Guthrie

January 20, 2021

Profile: Rahul Titus, head of influence, Ogilvy

Scott Guthrie

December 17, 2020

Profile of Cody Eastmond senior director at Science Magic Inc.

Scott Guthrie

December 10, 2020

Profile of Dr Sevil Yesiloglu and new influencer marketing book

Scott Guthrie

December 3, 2020

Profile of MediaCom’s Emily Trenouth

Scott Guthrie

November 19, 2020

Profile of Billion Dollar Boy CEO Edward East

Scott Guthrie

November 11, 2020

How influencers are shaping popular culture with Vik Khagram of BCW


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Scott Guthrie

November 4, 2020

Influencer marketing in South Africa with Anne Dolinschek of Nfluential

Scott Guthrie

October 29, 2020

Influencer marketing disclosure regulations with Rupa Shah

Scott Guthrie

October 21, 2020

Games industry bigger than music & movies combined with Rich Keith

Scott Guthrie

October 15, 2020

Transparency as competitive advantage within influencer marketing with Jennifer Quigley-Jones

Scott Guthrie

October 7, 2020

Virtual Influencers and the metaverse with Dudley Nevill-Spencer

Scott Guthrie

October 1, 2020

Democratizing philanthropy with influencers


Subscribe and listen to all Influencer Marketing Lab episodes!

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Scott Guthrie

September 23, 2020

Molly-Mae Hague: influencer evolution with Mark Dandy of Captivate Influence

Scott Guthrie

September 16, 2020

Influencer marketing can learn from 1999 Digital with Guild & Econsultancy founder, Ashley Friedlein

Scott Guthrie

September 9, 2020

Evolution of storytelling formats – Oliver Lewis, The Fifth’s MD

Scott Guthrie

September 2, 2020

Think alpha consumer, not micro influencer with Golin EVP, Jim Lin

Scott Guthrie

February 27, 2018

Influencer marketing best practice [podcast]

Scott Guthrie

February 20, 2018

Influencer marketing today [podcast]