Scott Guthrie publications list

Scott Guthrie has written chapters for five business books on the subject of progressive public relations and influencer marketing. 

Scott Guthrie Influencer Marketing Lab

Guthrie S. (2021) Understanding Influencers. In: Harris P., Bitonti A., Fleisher C.S., Skorkjær Binderkrantz A. (eds) The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs. Palgrave Macmillan, Cham. Download here

Guthrie, S., 2020. Virtual Influencers: More Human Than Human. Ch. 15 in Influencer Marketing: Building Brand Communities and Engagement Ed. Yesiloglu, S., and Costello, J. Routledge: London.

Guthrie, S., (2018) The business of influence in S.Waddington (Ed.) Platinum: Celebrating the CIPR at 70 (pp.172-177). London, Blurb

Guthrie, S., (2016) Seizing Influencer Relations’ Opportunities in S.Hall (Ed.) #FuturePRoof Volume 2 (pp.183-191). London, Blurb

Guthrie, S., (2015) How Automation Changes PR Workflow in S.Hall (Ed.) #FuturePRoof (pp.116-122). London, Blurb

Guthrie, S., (2015) Using Circloscope To Build Relationships on Google+ in S.Waddington (Ed.) #PR Stack (pp. 48-51). London, Blurb