Influencer marketing ethics & compliance

Latest articles exploring influencer marketing ethics and compliance. Exploring influencer fraud, effective disclosure of brand collaborations, image manipulation, virtual influencers and selling to the vulnerable or impressionable.

Why #muffboss won’t replace #AD
Lydia Millen – tone deaf or in tune with her audience?
Myleene Klass: trifecta of ASA rulings
Boohoo and Patagonia’s very different approaches to championing sustainability
US proposes crackdown on influencers
Influencers banned from fronting gambling ads to under-18s
No, Aussie influencers are not banned from promoting cosmetics
Influencer ad disclosure: when influencers become investors


ASA takes out ads against repeat offending influencers
Creators’ Legal, a template contract start-up, sets sights on creator economy
Making kids media smart about influencer marketing
UK AD watchdog makes first ruling on TikTok ad
Instagram cracks down on influencer disclosure
James Charles’ Instant Influencer is everything wrong with our industry
Influencers exploit coronavirus for fame
ASA revamps influencer guidelines


Instagram gun influencers set to lose fire power
Unconscious bias in influencer marketing
Image manipulation clouds influencer marketing
Influencer marketing’s indecent proposals
How UK watchdog protects consumers from poor influencer marketing
UK influencer marketing watchdog seeks to clarify position
What are your kids watching on YouTube?
CMA rewards influencers’ brand affinity