Scott Guthrie speaking events
Scott Guthrie delivers around 25 keynote presentations a year. If you would like Scott to speak about influencer marketing at your conference, event, webinar or podcast please get in touch.
Influencer marketing speaking events
Here is a running list of influencer marketing industry events that Scott Guthrie has spoken at. The list is a combination of industry conferences, webinars, university lectures and podcast appearances.
2022 May
Global Symposium
The University of the Arts, London (UAL) asked me to speak at their global symposium about the ethics of influencer marketing along with the future of the industry.
2022 April
PMW UK Paid Social Media Seminar
Performance Marketing World asked me to speak on an expert panel as part of their paid social media seminar.
2022 April
Marketing Week
Marketing Week, Athens, asked me back for the second year to provide their keynote address for their one-day conference.
2022 April
PRCA International Summit
The Public Relations and Communications Association (PRCA) invited me to speak at their international summit about 'Driving the success of Influencer Relations'.
2022 March
What They Said
New agency, What They Said, asked me to speak on an expert panel on the subject of influencers ushering in an era of authenticity.
2022 March
Performance Marketing Worldwide
Performance Marketing World asked me to speak on the subject of 'For the Long Haul: Integrating Influencers as Long-Term Assets' for their half-day event.
2022 Jan
ISBA influencer marketing
The Incorporated Society of British Advertisers (ISBA) asked me to speak about best practice in influencer marketing at their event.
2021 Nov
PRCA Measurement Conference
The Public Relations and Communications Association (PRCA) and CARMA invited me to speak at their half-day conference. The event provided the latest insight, trends and opportunities impacting public relations measurement.
2021 Oct
Influencer Marketing Show
The Influencer Marketing Show returned to a physical event in London on 21 October. The show's organisers asked me to host one of the two stages for the day introducing each session, moderating the questions and answers and providing a plenary session for the day. The event was held at Billingsgate. The Influencer Marketing Trade Body was launched at the show.
2021 Oct
Festival of Marketing
The Fifth Group invited me onto a panel session as part of the Festival of Marketing. The panel discussed professionalising the influencer marketing space. The session formed part of the launch of the Influencer Marketing Trade Body.
2021 Oct
The Uprising
Internationally renowned marketer and best-selling author, Mark Schaefer, invited me to speak at The Uprising - his 'virtual retreat' devoted to exploring and co-creating forward-thinking, actionable new ideas based on real-world business needs. I provided a keynote speech touching on six pivotal themes for the influencer marketing industry. The conference then split into smaller groups to discuss the themes before re-joining to articulate wider learnings.
2021 Oct
Festival of Marketing
The Festival of Marketing is a four-day conference dedicated to sharing best practice with marketing professionals. The Festival of Marketing organisers asked me to create and run a live masterclass devoted to measuring and evaluating influencer marketing.
2021 Sep
PwC
PricewaterhouseCoopers, the a multinational professional services network of firms, operating as partnerships under the PwC brand is the second-largest professional services network in the world and is considered one of the Big Four accounting firms, along with Deloitte, EY and KPMG. I was asked by a PwC partner to provide a half-day workshop on the influencer marketing industry including its speed of growth and future opportunities.
2021 Sep
University of the Arts London (UAL)
Professor Jonathan Hardy of the London College of Communication - part of the University of the Arts London - invited me to lead a section of a half-day workshop dedicated to providing marketing practitioners with foundational influencer marketing skills.
2021 Sep
Boston University
Boston University invited me to provide a lecture to Public Relations undergraduates as an introduction to influencer marketing.
2021 Sep
YMS (Youth Marketing Strategy)
I spoke at the YMS (Youth Marketing Strategy) conference about purpose-led influencer marketing and the importance of both brands and creators living the values that they ascribe.
2021 Sep
ISBA
ISBA, the UK advertising trade body, invited me on to a panel discussion to discuss the importance of influencer and professionalising the industry. This was ahead of ISBA's launch of a code of conduct for influencer marketing practitioners - to which provided a review process at the request of ISBA.
2021 May
Marketing Week, Greece
Greece's Marketing Week held its inaugural influencer marketing conference in May, 2021. The organisers asked me to provide the opening keynote presentation setting the scene for the day by providing a briefing on the rapid growth of the influencer marketing industry.
2021 May
University of the Arts London (UAL)
The UAL Advertising Society invited me to provide a keynote lecture followed by a question and answer session on influencer marketing best practice.
2021 April
Global Influencer Marketing Show
I asked back to host the opening day of April's Influencer Marketing Show and interview industry leaders such as Facebook's head of branded content, MediaCom's head of influence and Gymshark's global partnership director. The day event ended with my piece-to-camera wrap-up of the day's highlights.
2021 February
Advertising Standards Authority for Ireland
The Advertising Standards Authority for Ireland asked me to provide the keynote session for their event dedicated to influencer marketing in 2021 and beyond. Other speakers at the event included: Louise McSharry, RTE 2FM presenter, who moderated the discussion; Darren Kennedy, TV Presenter and Entrepreneur, discussed his experience as an influencer in Ireland; Dael Wood, Dentsu, gave an overview of influencer marketing research results commissioned by ASAI; Orla Twomey, CEO of the ASAI, discussed the organisation’s ongoing work in the influencer marketing space and its updated Guidance Note on influencers; and Hayley Browning, Corporate Communications Manager with The Competition and Consumer Protection Commission (CCPC) provided an overview on consumer protection laws and misleading information.
2021 February
Influencer Intelligence
Influencer Intelligence invited me to speak at their webinar devoted to measurement and evaluation of influencer marketing. With over 1,250 registrants in the UK and the US I was joined on the panel by Charlotte Williams of Seven Six agency and Jennifer Powell the US digital brand strategist.
2021 February
Regent's University London
Regent's University London invited me back to provide another lecture. This time the lecture was to business post graduate students working towards a Masters degree in Business and Marketing. The lecture was titled: 'The Numbers Behind Influencer Marketing'.
2021 February
Digital Families Symposium
This year's Digital Families Symposium 2021 was titled: 'Social media influencing. Express yourself and learn in a safe way. I gave a keynote lecture on the latest updates and guidance on the influencer industry. Other speakers at the symposium discussed digital resilience and safeguarding, digital parenting providing insights into how educators, schools, local authorities, and parents can address social media influencers' impact on children's and families' online activities and developing strategies to ensure the protection of the most vulnerable.
2021 February
London College of Communication
In this panel discussion I joined academics to provide an expert snapshot of how influencer marketing is developing. The event was chaired by Dr Zoetanya Sujon, London College of Communication, and I spoke alongside: Dr Servil Yersiloglu and Professor Jonathon Hardy. This event took place as part of the London College of Communication Postgraduate Showcase, celebrating some of the most inspiring new work across design, media and screen. You can view a recording here.
2020 December
Gravity Global
Gravity Global, an integrated marketing and communications agency, invited me to give their senior management team an overview on the size of the influencer marketing industry along with key themes for 2021.
2020 Nov
Selbey Anderson
Selbey Anderson, an integrated marketing and communications agency, invited me to give their senior management team an overview on the size of the influencer marketing industry along with key themes for 2021.
2020 Nov
Global Influencer Marketing Show
In 2020 the Influencer Marketing Show was held online across four days. I hosted the final day of the global conference. This involved asking each keynote speaker questions at the end of their session throughout the day. The hosting role also included a wrap-up segment recapping on the best parts of the four days. Finally I hosted an hour-long live magazine-style online TV show interviewing guests and talking about influencer marketing in 2021.
2020 Oct
Kingston University London
Kingston University London invited me to provide a guest lecture to its postgraduate Public Relations students. The lecture covered the various use cases of influencer marketing with up-to-date examples.
2020 Oct
NATO
The NATO (North Atlantic Treaty Organisation) Strategic Communications Centre of Excellence (NATO StratCom COE) invited me to give a key note lecture to its strategic communicators around the world. The title for the lecture was: “Social and Digital Strategy in a Post-Pandemic World”.
2020 Oct
Carma
Carma the global media intelligence provider asked me to record a webinar as part of AMEC's monitoring and evaluation month. The interview centred on how communicators can measure influencer marketing programmes effectively.
2020 Oct
University of Westminster
University of Westminster engaged me to provide a lecture to their Public Relations undergraduate degree course. The lecture was titled: 'Introduction to Influencer Marketing'.
2020 Sept
Public Relations and Communications Association
PRCA Scotland asked me to deliver a keynote lecture titled: 'Influencer Relations: a developing discipline'. In the 30-minute lecture followed by 40-minutes of questions I covered the many different use cases for influencer marketing beyond selling product and why PR practitioners should be 'front and centre' in leading the development of the influencer marketing channel.
2020 Sept
PR Week Influencer360 conference
PR Week invited me to participate in a panel discussion for its inaugural Influencer360 conference. The panel: 'The vetting process- Picking the right influencers'.
2020 Sept
PR Week Influencer360 conference
PR Week invited me to interview Jason Freeman, director consumer law at the Competition and Markets Authority (CMA) as 'fireside conversation' part of PR Week's inaugural Influencer360 conference.
2020 Sept
Walpole Festival of Luxury Marketing
Walpole asked me to speak on a panel titled: 'The Art of Social Storytelling Today' as part of its Festival of Luxury Marketing. I was joined on the panel by The Fifth's agency founder Oliver Lewis, content creator Kate Hutchins, Walpole COO Charlotte Keesing, and Head of Creative, Shop UK, Facebook Isabelle Quevilly
2020 July
Persollo
I delivered a session titled: 'Covid-19 as the acid test of purpose-led influencer marketing'. Other speakers at the event included Joel, JMX (YouTuber) and his X-Academy of Youtubers Amy Keane - Authors of the Little Girl Who Gave Zero Fucks and House of Weeds, Twinks Burnett Fashion Stylist, Cherry Healy, Influencer and TV Presenter. Rich Keith, founder of Fourth Floor and Julia Smith from The Digital Voice.
2020 July
Public Relations and Communications Association
PRCA asked me to deliver a webinar alongside the Branded Content Marketing Association. The talk was titled: 'Influencer Marketing: beyond selling stuff' and was designed to broaden the discussion of the various use-cases of influencer marketing.
2020 June
European Advertising Standards Alliance
EASA invited me to deliver the keynote lecture at its inaugural influencer marketing knowledge exchange forum. The event was titled: Influencer Marketing and Pressure for Enhanced Disclosure: are we entering a post #AD era?
2020 June
Public Relations and Communications Association
PRCA asked me to deliver a keynote lecture to their international council of senior public relations members. The lecture was titled: 'Influencer Marketing as a Legitimate Comms Channel'.
2020 May
Persollo
Persollo invited me to deliver a talk titled: 'eCommerce, influencer marketing & social media platforms'. I spoke alongside the head of influencer marketing at Made.com, founder of The Fifth, and the global head of INCA at GroupM.
2020 April
Influencer Marketing Academy
I joined the Influencer Marketing Academy to speak at a webinar on the evolution of influencer marketing during Covid-19.
2020 April
Persollo
Persollo asked me to speak about influencer marketing in a session titled: 'Influence for Good and Social Purpose'. Other speakers at the event included Jane Loring, COO and Ben Jeffries, Founder - Influencer. Maya Bogle, Co-Founder - Talenthouse, Kate Oliver, Founder - Executive House and Mary Keane-Dawson, Group CEO - Takumi.
2020 April
PODCAST: Coffee Conversations
'Coffee Conversations about Influencer Marketing' is a fortnightly podcast series about influencer marketing from a South African point of view. The show is by South African influencer marketing strategists Nfluential.
2020 March
PODCAST: PRovoke Media
PRovoke Media (formerly the Holmes Report) interviewed me for an hour-long podcast. The invitation to speak came as a result of a whitepaper report I co-authored titled: 'We're All Influencers Now'.
2020 February
Regent's University London
Regent's University London invited me back to provide another lecture. This time the lecture was to business post graduate students working towards a Masters degree in Business and Marketing. The lecture was titled: 'The Numbers Behind Influencer Marketing'.
2020 February
Boston University London
Boston University London engaged me to provide a lecture to their Public Relations undergraduate degree course. The lecture was titled: 'Introduction to Influencer Marketing'.
2020 February
Regent's University London
Regent's University London engaged me to provide an lecture to their Public Relations undergraduate degree course. The lecture was titled: 'Introduction to Influencer Marketing'.
2019 November
Branded Content Day
The organisers of Branded Content Day asked me to chair an expert panel looking into the future of influencer marketing. I was joined on stage at the Curzon, Soho by Luke Townsin, Operations Director at Whalar and Jack Woodcock, a Creative Strategist at Twitch.
2019 November
Narrative Summit, Cairo
I was flown to Egypt to deliver a keynote speech on influencer marketing as part of this year’s Narrative Summit in Cairo. The essence of my speech was that influencer marketing can serve a higher calling than only 'selling stuff’. The channel can be utilised to build awareness and drive positive social change including in the pursuit of nation building. Other speakers at the event included the regional general managers at Coca-Cola and Vodaphone along with government ministers and officials.
2019 October
Content Marketing Association
The Content Marketing Association invited me to speak alongside the founders of The Goat Agency, and Tailify and the general manager of Tribe. The breakfast briefing involved a 15-minute speech each followed by a panel discussion. The briefing was held at Havas advertising agency.
2019 October
The Influencer Marketing Show
The organisers of the Influencer Marketing Show invited me to provide a keynote lecture at their sell-out London event. The session was titled: 'A Question of Ethics: Why Producing Ethical Content is the Right Thing to do'
2019 October
The Influencer Marketing Show
The organisers of the Influencer Marketing Show invited me to chair an expert panel which discussed how best to demonstrate return on investment within influencer marketing. The session was titled: 'Measurement Matters: Confronting the Industry’s Biggest Challenge'.
2019 September
The Social Travel Summit
The organisers of The Social Travel Summit flew me to Ravenna in Italy to speak at their 5th annual conference. I was asked to speak to the delegation about unconscious bias within influencer marketing and why accepting unconscious bias in influencer marketing is not just ethically wrong but is a lost opportunity for brands to engage with wider groups.
2019 September
The Financial Services Forum invited me to provide their members with a keynote talk about the use cases of influencer marketing within the low-involvement category of financial. The session answered the following questions: Is influencer marketing ethical? Does it work? How can you deploy influencer-generated content to boost your brand advocacy and overcome a lack of trust for Financial Services brands?
2019 September
MG Empower asked me to provide a keynote speech to influencer marketing professionals and influencers on the blend of brand-generated and influencer-generated content. This formed the inaugural MG Empower Power UP event series.
2019 September
I gave a lecture on influencer marketing at Boston University, South Kensington, London. The lecturer was a primer to best practice within the discipline for first-year PR and advertising undergraduate students.
2019 July
Luke Brynley-Jones, founder and managing director of OST Marketing invited me to present on B2B influencer marketing strategy at America Square, London.
2019 July
Podcast: PR Resolution Podcast
Stella Bayles invited me on to her acclaimed podcast to talk about the demise of the ‘Insta-aesthetic’ in deference of more naturalised production values. We also talked about the Instagram arbitrage. The episode is titled: 'How much influence is left on Insta?'
2019 June
James Little invited me to chair an expert panel of influencer marketers at the Affiliate Huddle held at QEII conference centre, Westminster, London to 1,000 delegates. Fellow panelists were Aaron Shepherd, founder of the Goat Agency, Ben Jeffries founder of Influencer, Sheetal Sahota director, publisher services Rakuten Marketing and Catherine Comerford, Global Digital Marketing Manager – Affiliates, FitFlop.
2019 June
Strategic summit, Naples Italy
Influencer marketing platform, Buzzoole, invited me to Naples and the Isle of Ischia to speak at their annual strategic influencer marketing retreat to their key clients. The topic was: what’s happening next within B2C influencer marketing.
2019 June
Podcast: Eight Moon Media
Chris Lee invited me back on to his podcast to discuss the current state of Influencer Marketing. We discuss what comes next if/when Instagram wanes as the chief channel for consumer-focussed influencers. Episode title: Influencer Marketing: Life after Instagram?
2019 March
Bournemouth University
Dr Sevil Yesiloglu at Bournemouth University invited me to lecture post graduate media students on the developments within influencer marketing including ethical dimensions of the channel.
2019 March
Ste Davies invited me back on his podcast to discuss the importance of owning (as opposed to renting) as much of your own online real estate as possible when building a brand online. The episode it titled: Making The Case For Owning Your Own Online Platform With Scott Guthrie
2019 February
I was invited to lecture under graduate media students at Regents University on the developments within influencer marketing including ethical dimensions of the channel.
2019 January
Public Relations and Communications Association
Gave keynote address to senior PR practitioners at the PRCA Trends 2019 conference. The lecture covered opportunities and threats presented by influencer marketing to the PR industry. I then chaired an expert panel which built on the key influencer themes for 2019.
2019 January
Boston University, London
I gave a lecture on influencer marketing at Boston University, South Kensington, London. The lecturer was a primer to best practice within the discipline for first-year PR and advertising undergraduate students.
2019 January
Boston University, London
I gave a lecture on influencer marketing at Boston University, South Kensington, London. The lecturer was a primer to best practice within the discipline for first-year PR and advertising undergraduate students.
2018 November
Gave keynote session at the World Animal Protection global communications summit. Highlighted the difference between celebrity endorsement and influencer marketing and the opportunities for charities and purposeful organisations to work on cause marketing projects.
2018 November
Hosted a webinar on behalf of Vuelio the PR software firm covering fake followers, fraud and the ethics of influencer marketing. The webinar was titled: Pay to Play – Fake Followers, Fraud And The Ethics Of Influencer Marketing – Vuelio Webinar
2018 October
Speaker at the Influencer Marketing Show in London. Chaired an expert panel debating authenticity, transparency and disclosure within influencer marketing.
2018 October
University of Westminster
Lectured on influencer marketing at the University of Westminster. The lecturer was a primer to best practice within the discipline for first-year PR and advertising undergraduates.
2018 June
Podcast: Digital Download with Paul Sutton
Paul Sutton, founder of Digital Download asked me to feature in a podcast interview on B2B influencer marketing. Some of topics we cover in the half-hour include the key differences between B2B and B2C influencer marketing. How the marketing approach differs. Why closed social channels are so important for the B2B sector. And, why knowledge and being meaningful are so important to B2B influencer marketing. Episode titled: Digital Download with Paul Sutton: the lowdown on B2B influencer marketing
2018 June
Video: Traackr
Traackr, the influencer marketing platform interviewed me as part of their expert series: ‘My influencer marketing philosophy’. The series showcases those advise on, execute and scale influencer programs every day. Video titled: This is Why Influencer Marketing Should be Long-term, Win-Win and Measurable. The video was used in various training settings notably for L'Oréal in Paris.
2020 Oct
Kingston University London
Kingston University London invited me to provide a guest lecture to its postgraduate Public Relations students. The lecture covered the various use cases of influencer marketing with up-to-date examples.
2020 Oct
NATO
The NATO (North Atlantic Treaty Organisation) Strategic Communications Centre of Excellence (NATO StratCom COE) invited me to give a key note lecture to its strategic communicators around the world. The title for the lecture was: “Social and Digital Strategy in a Post-Pandemic World”.
2020 Oct
University of Westminster
University of Westminster engaged me to provide a lecture to their Public Relations undergraduate degree course. The lecture was titled: 'Introduction to Influencer Marketing'.
2020 Sept
Public Relations and Communications Association
PRCA Scotland asked me to deliver a keynote lecture titled: 'Influencer Relations: a developing discipline'. In the 30-minute lecture followed by 40-minutes of questions I covered the many different use cases for influencer marketing beyond selling product and why PR practitioners should be 'front and centre' in leading the development of the influencer marketing channel.
2020 Sept
PR Week Influencer360 conference
PR Week invited me to participate in a panel discussion for its inaugural Influencer360 conference. The panel: 'The vetting process- Picking the right influencers'.
2020 Sept
PR Week Influencer360 conference
PR Week invited me to interview Jason Freeman, director consumer law at the Competition and Markets Authority (CMA) as 'fireside conversation' part of PR Week's inaugural Influencer360 conference.
2020 Sept
Walpole Festival of Luxury Marketing
Walpole asked me to speak on a panel titled: 'The Art of Social Storytelling Today' as part of its Festival of Luxury Marketing. I was joined on the panel by The Fifth's agency founder Oliver Lewis, content creator Kate Hutchins, Walpole COO Charlotte Keesing, and Head of Creative, Shop UK, Facebook Isabelle Quevilly
2020 July
Persollo
I delivered a session titled: 'Covid-19 as the acid test of purpose-led influencer marketing'. Other speakers at the event included Joel, JMX (YouTuber) and his X-Academy of Youtubers Amy Keane - Authors of the Little Girl Who Gave Zero Fucks and House of Weeds, Twinks Burnett Fashion Stylist, Cherry Healy, Influencer and TV Presenter. Rich Keith, founder of Fourth Floor and Julia Smith from The Digital Voice.
2020 July
Public Relations and Communications Association
PRCA asked me to deliver a webinar alongside the Branded Content Marketing Association. The talk was titled: 'Influencer Marketing: beyond selling stuff' and was designed to broaden the discussion of the various use-cases of influencer marketing.
2020 June
European Advertising Standards Alliance
EASA invited me to deliver the keynote lecture at its inaugural influencer marketing knowledge exchange forum. The event was titled: Influencer Marketing and Pressure for Enhanced Disclosure: are we entering a post #AD era?
2020 June
Public Relations and Communications Association
PRCA asked me to deliver a keynote lecture to their international council of senior public relations members. The lecture was titled: 'Influencer Marketing as a Legitimate Comms Channel'.
2020 May
Persollo
Persollo invited me to deliver a talk titled: 'eCommerce, influencer marketing & social media platforms'. I spoke alongside the head of influencer marketing at Made.com, founder of The Fifth, and the global head of INCA at GroupM.
2020 April
Influencer Marketing Academy
I joined the Influencer Marketing Academy to speak at a webinar on the evolution of influencer marketing during Covid-19.
2020 April
Persollo
Persollo asked me to speak about influencer marketing in a session titled: 'Influence for Good and Social Purpose'. Other speakers at the event included Jane Loring, COO and Ben Jeffries, Founder - Influencer. Maya Bogle, Co-Founder - Talenthouse, Kate Oliver, Founder - Executive House and Mary Keane-Dawson, Group CEO - Takumi.
2020 April
PODCAST: Coffee Conversations
'Coffee Conversations about Influencer Marketing' is a fortnightly podcast series about influencer marketing from a South African point of view. The show is by South African influencer marketing strategists Nfluential.
2020 March
PODCAST: PRovoke Media
PRovoke Media (formerly the Holmes Report) interviewed me for an hour-long podcast. The invitation to speak came as a result of a whitepaper report I co-authored titled: 'We're All Influencers Now'.
2020 February
Regent's University London
Regent's University London invited me back to provide another lecture. This time the lecture was to business post graduate students working towards a Masters degree in Business and Marketing. The lecture was titled: 'The Numbers Behind Influencer Marketing'.
2020 February
Boston University London
Boston University London engaged me to provide a lecture to their Public Relations undergraduate degree course. The lecture was titled: 'Introduction to Influencer Marketing'.
2020 February
Regent's University London
Regent's University London engaged me to provide an lecture to their Public Relations undergraduate degree course. The lecture was titled: 'Introduction to Influencer Marketing'.
2019 November
Branded Content Day
The organisers of Branded Content Day asked me to chair an expert panel looking into the future of influencer marketing. I was joined on stage at the Curzon, Soho by Luke Townsin, Operations Director at Whalar and Jack Woodcock, a Creative Strategist at Twitch.
2019 November
Narrative Summit, Cairo
I was flown to Egypt to deliver a keynote speech on influencer marketing as part of this year’s Narrative Summit in Cairo. The essence of my speech was that influencer marketing can serve a higher calling than only 'selling stuff’. The channel can be utilised to build awareness and drive positive social change including in the pursuit of nation building. Other speakers at the event included the regional general managers at Coca-Cola and Vodaphone along with government ministers and officials.
2019 October
Content Marketing Association
The Content Marketing Association invited me to speak alongside the founders of The Goat Agency, and Tailify and the general manager of Tribe. The breakfast briefing involved a 15-minute speech each followed by a panel discussion. The briefing was held at Havas advertising agency.
2019 October
The Influencer Marketing Show
The organisers of the Influencer Marketing Show invited me to provide a keynote lecture at their sell-out London event. The session was titled: 'A Question of Ethics: Why Producing Ethical Content is the Right Thing to do'
2019 October
The Influencer Marketing Show
The organisers of the Influencer Marketing Show invited me to chair an expert panel which discussed how best to demonstrate return on investment within influencer marketing. The session was titled: 'Measurement Matters: Confronting the Industry’s Biggest Challenge'.
2019 September
The Social Travel Summit
The organisers of The Social Travel Summit flew me to Ravenna in Italy to speak at their 5th annual conference. I was asked to speak to the delegation about unconscious bias within influencer marketing and why accepting unconscious bias in influencer marketing is not just ethically wrong but is a lost opportunity for brands to engage with wider groups.
2019 September
The Financial Services Forum invited me to provide their members with a keynote talk about the use cases of influencer marketing within the low-involvement category of financial. The session answered the following questions: Is influencer marketing ethical? Does it work? How can you deploy influencer-generated content to boost your brand advocacy and overcome a lack of trust for Financial Services brands?
2019 September
MG Empower asked me to provide a keynote speech to influencer marketing professionals and influencers on the blend of brand-generated and influencer-generated content. This formed the inaugural MG Empower Power UP event series.
2019 September
I gave a lecture on influencer marketing at Boston University, South Kensington, London. The lecturer was a primer to best practice within the discipline for first-year PR and advertising undergraduate students.
2019 July
Luke Brynley-Jones, founder and managing director of OST Marketing invited me to present on B2B influencer marketing strategy at America Square, London.
2019 July
Podcast: PR Resolution Podcast
Stella Bayles invited me on to her acclaimed podcast to talk about the demise of the ‘Insta-aesthetic’ in deference of more naturalised production values. We also talked about the Instagram arbitrage. The episode is titled: 'How much influence is left on Insta?'
2019 June
James Little invited me to chair an expert panel of influencer marketers at the Affiliate Huddle held at QEII conference centre, Westminster, London to 1,000 delegates. Fellow panelists were Aaron Shepherd, founder of the Goat Agency, Ben Jeffries founder of Influencer, Sheetal Sahota director, publisher services Rakuten Marketing and Catherine Comerford, Global Digital Marketing Manager – Affiliates, FitFlop.
2019 June
Strategic summit, Naples Italy
Influencer marketing platform, Buzzoole, invited me to Naples and the Isle of Ischia to speak at their annual strategic influencer marketing retreat to their key clients. The topic was: what’s happening next within B2C influencer marketing.
2019 June
Podcast: Eight Moon Media
Chris Lee invited me back on to his podcast to discuss the current state of Influencer Marketing. We discuss what comes next if/when Instagram wanes as the chief channel for consumer-focussed influencers. Episode title: Influencer Marketing: Life after Instagram?
2019 March
Bournemouth University
Dr Sevil Yesiloglu at Bournemouth University invited me to lecture post graduate media students on the developments within influencer marketing including ethical dimensions of the channel.
2019 March
Ste Davies invited me back on his podcast to discuss the importance of owning (as opposed to renting) as much of your own online real estate as possible when building a brand online. The episode it titled: Making The Case For Owning Your Own Online Platform With Scott Guthrie
2019 February
I was invited to lecture under graduate media students at Regents University on the developments within influencer marketing including ethical dimensions of the channel.
2019 January
Public Relations and Communications Association
Gave keynote address to senior PR practitioners at the PRCA Trends 2019 conference. The lecture covered opportunities and threats presented by influencer marketing to the PR industry. I then chaired an expert panel which built on the key influencer themes for 2019.
2019 January
Boston University, London
I gave a lecture on influencer marketing at Boston University, South Kensington, London. The lecturer was a primer to best practice within the discipline for first-year PR and advertising undergraduate students.
2019 January
Boston University, London
I gave a lecture on influencer marketing at Boston University, South Kensington, London. The lecturer was a primer to best practice within the discipline for first-year PR and advertising undergraduate students.
2018 November
Gave keynote session at the World Animal Protection global communications summit. Highlighted the difference between celebrity endorsement and influencer marketing and the opportunities for charities and purposeful organisations to work on cause marketing projects.
2018 November
Hosted a webinar on behalf of Vuelio the PR software firm covering fake followers, fraud and the ethics of influencer marketing. The webinar was titled: Pay to Play – Fake Followers, Fraud And The Ethics Of Influencer Marketing – Vuelio Webinar
2018 October
Speaker at the Influencer Marketing Show in London. Chaired an expert panel debating authenticity, transparency and disclosure within influencer marketing.
2018 October
University of Westminster
Lectured on influencer marketing at the University of Westminster. The lecturer was a primer to best practice within the discipline for first-year PR and advertising undergraduates.
2018 June
Podcast: Digital Download with Paul Sutton
Paul Sutton, founder of Digital Download asked me to feature in a podcast interview on B2B influencer marketing. Some of topics we cover in the half-hour include the key differences between B2B and B2C influencer marketing. How the marketing approach differs. Why closed social channels are so important for the B2B sector. And, why knowledge and being meaningful are so important to B2B influencer marketing. Episode titled: Digital Download with Paul Sutton: the lowdown on B2B influencer marketing
2018 June
Video: Traackr
Traackr, the influencer marketing platform interviewed me as part of their expert series: ‘My influencer marketing philosophy’. The series showcases those advise on, execute and scale influencer programs every day. Video titled: This is Why Influencer Marketing Should be Long-term, Win-Win and Measurable. The video was used in various training settings notably for L'Oréal in Paris.
2020 Oct
Kingston University London
Kingston University London invited me to provide a guest lecture to its postgraduate Public Relations students. The lecture covered the various use cases of influencer marketing with up-to-date examples.
2020 Oct
NATO
The NATO (North Atlantic Treaty Organisation) Strategic Communications Centre of Excellence (NATO StratCom COE) invited me to give a key note lecture to its strategic communicators around the world. The title for the lecture was: “Social and Digital Strategy in a Post-Pandemic World”.
2020 Oct
University of Westminster
University of Westminster engaged me to provide a lecture to their Public Relations undergraduate degree course. The lecture was titled: 'Introduction to Influencer Marketing'.
2020 Sept
Public Relations and Communications Association
PRCA Scotland asked me to deliver a keynote lecture titled: 'Influencer Relations: a developing discipline'. In the 30-minute lecture followed by 40-minutes of questions I covered the many different use cases for influencer marketing beyond selling product and why PR practitioners should be 'front and centre' in leading the development of the influencer marketing channel.
2020 Sept
PR Week Influencer360 conference
PR Week invited me to participate in a panel discussion for its inaugural Influencer360 conference. The panel: 'The vetting process- Picking the right influencers'.
2020 Sept
PR Week Influencer360 conference
PR Week invited me to interview Jason Freeman, director consumer law at the Competition and Markets Authority (CMA) as 'fireside conversation' part of PR Week's inaugural Influencer360 conference.
2020 Sept
Walpole Festival of Luxury Marketing
Walpole asked me to speak on a panel titled: 'The Art of Social Storytelling Today' as part of its Festival of Luxury Marketing. I was joined on the panel by The Fifth's agency founder Oliver Lewis, content creator Kate Hutchins, Walpole COO Charlotte Keesing, and Head of Creative, Shop UK, Facebook Isabelle Quevilly
2020 July
Persollo
I delivered a session titled: 'Covid-19 as the acid test of purpose-led influencer marketing'. Other speakers at the event included Joel, JMX (YouTuber) and his X-Academy of Youtubers Amy Keane - Authors of the Little Girl Who Gave Zero Fucks and House of Weeds, Twinks Burnett Fashion Stylist, Cherry Healy, Influencer and TV Presenter. Rich Keith, founder of Fourth Floor and Julia Smith from The Digital Voice.
2020 July
Public Relations and Communications Association
PRCA asked me to deliver a webinar alongside the Branded Content Marketing Association. The talk was titled: 'Influencer Marketing: beyond selling stuff' and was designed to broaden the discussion of the various use-cases of influencer marketing.
2020 June
European Advertising Standards Alliance
EASA invited me to deliver the keynote lecture at its inaugural influencer marketing knowledge exchange forum. The event was titled: Influencer Marketing and Pressure for Enhanced Disclosure: are we entering a post #AD era?
2020 June
Public Relations and Communications Association
PRCA asked me to deliver a keynote lecture to their international council of senior public relations members. The lecture was titled: 'Influencer Marketing as a Legitimate Comms Channel'.
2020 May
Persollo
Persollo invited me to deliver a talk titled: 'eCommerce, influencer marketing & social media platforms'. I spoke alongside the head of influencer marketing at Made.com, founder of The Fifth, and the global head of INCA at GroupM.
2020 April
Influencer Marketing Academy
I joined the Influencer Marketing Academy to speak at a webinar on the evolution of influencer marketing during Covid-19.
2020 April
Persollo
Persollo asked me to speak about influencer marketing in a session titled: 'Influence for Good and Social Purpose'. Other speakers at the event included Jane Loring, COO and Ben Jeffries, Founder - Influencer. Maya Bogle, Co-Founder - Talenthouse, Kate Oliver, Founder - Executive House and Mary Keane-Dawson, Group CEO - Takumi.
2020 April
PODCAST: Coffee Conversations
'Coffee Conversations about Influencer Marketing' is a fortnightly podcast series about influencer marketing from a South African point of view. The show is by South African influencer marketing strategists Nfluential.
2020 March
PODCAST: PRovoke Media
PRovoke Media (formerly the Holmes Report) interviewed me for an hour-long podcast. The invitation to speak came as a result of a whitepaper report I co-authored titled: 'We're All Influencers Now'.
2020 February
Regent's University London
Regent's University London invited me back to provide another lecture. This time the lecture was to business post graduate students working towards a Masters degree in Business and Marketing. The lecture was titled: 'The Numbers Behind Influencer Marketing'.
2020 February
Boston University London
Boston University London engaged me to provide a lecture to their Public Relations undergraduate degree course. The lecture was titled: 'Introduction to Influencer Marketing'.
2020 February
Regent's University London
Regent's University London engaged me to provide an lecture to their Public Relations undergraduate degree course. The lecture was titled: 'Introduction to Influencer Marketing'.
2019 November
Branded Content Day
The organisers of Branded Content Day asked me to chair an expert panel looking into the future of influencer marketing. I was joined on stage at the Curzon, Soho by Luke Townsin, Operations Director at Whalar and Jack Woodcock, a Creative Strategist at Twitch.
2019 November
Narrative Summit, Cairo
I was flown to Egypt to deliver a keynote speech on influencer marketing as part of this year’s Narrative Summit in Cairo. The essence of my speech was that influencer marketing can serve a higher calling than only 'selling stuff’. The channel can be utilised to build awareness and drive positive social change including in the pursuit of nation building. Other speakers at the event included the regional general managers at Coca-Cola and Vodaphone along with government ministers and officials.
2019 October
Content Marketing Association
The Content Marketing Association invited me to speak alongside the founders of The Goat Agency, and Tailify and the general manager of Tribe. The breakfast briefing involved a 15-minute speech each followed by a panel discussion. The briefing was held at Havas advertising agency.
2019 October
The Influencer Marketing Show
The organisers of the Influencer Marketing Show invited me to provide a keynote lecture at their sell-out London event. The session was titled: 'A Question of Ethics: Why Producing Ethical Content is the Right Thing to do'
2019 October
The Influencer Marketing Show
The organisers of the Influencer Marketing Show invited me to chair an expert panel which discussed how best to demonstrate return on investment within influencer marketing. The session was titled: 'Measurement Matters: Confronting the Industry’s Biggest Challenge'.
2019 September
The Social Travel Summit
The organisers of The Social Travel Summit flew me to Ravenna in Italy to speak at their 5th annual conference. I was asked to speak to the delegation about unconscious bias within influencer marketing and why accepting unconscious bias in influencer marketing is not just ethically wrong but is a lost opportunity for brands to engage with wider groups.
2019 September
The Financial Services Forum invited me to provide their members with a keynote talk about the use cases of influencer marketing within the low-involvement category of financial. The session answered the following questions: Is influencer marketing ethical? Does it work? How can you deploy influencer-generated content to boost your brand advocacy and overcome a lack of trust for Financial Services brands?
2019 September
MG Empower asked me to provide a keynote speech to influencer marketing professionals and influencers on the blend of brand-generated and influencer-generated content. This formed the inaugural MG Empower Power UP event series.
2019 September
I gave a lecture on influencer marketing at Boston University, South Kensington, London. The lecturer was a primer to best practice within the discipline for first-year PR and advertising undergraduate students.
2019 July
Luke Brynley-Jones, founder and managing director of OST Marketing invited me to present on B2B influencer marketing strategy at America Square, London.
2019 July
Podcast: PR Resolution Podcast
Stella Bayles invited me on to her acclaimed podcast to talk about the demise of the ‘Insta-aesthetic’ in deference of more naturalised production values. We also talked about the Instagram arbitrage. The episode is titled: 'How much influence is left on Insta?'
2019 June
James Little invited me to chair an expert panel of influencer marketers at the Affiliate Huddle held at QEII conference centre, Westminster, London to 1,000 delegates. Fellow panelists were Aaron Shepherd, founder of the Goat Agency, Ben Jeffries founder of Influencer, Sheetal Sahota director, publisher services Rakuten Marketing and Catherine Comerford, Global Digital Marketing Manager – Affiliates, FitFlop.
2019 June
Strategic summit, Naples Italy
Influencer marketing platform, Buzzoole, invited me to Naples and the Isle of Ischia to speak at their annual strategic influencer marketing retreat to their key clients. The topic was: what’s happening next within B2C influencer marketing.
2019 June
Podcast: Eight Moon Media
Chris Lee invited me back on to his podcast to discuss the current state of Influencer Marketing. We discuss what comes next if/when Instagram wanes as the chief channel for consumer-focussed influencers. Episode title: Influencer Marketing: Life after Instagram?
2019 March
Bournemouth University
Dr Sevil Yesiloglu at Bournemouth University invited me to lecture post graduate media students on the developments within influencer marketing including ethical dimensions of the channel.
2019 March
Ste Davies invited me back on his podcast to discuss the importance of owning (as opposed to renting) as much of your own online real estate as possible when building a brand online. The episode it titled: Making The Case For Owning Your Own Online Platform With Scott Guthrie
2019 February
I was invited to lecture under graduate media students at Regents University on the developments within influencer marketing including ethical dimensions of the channel.
2019 January
Public Relations and Communications Association
Gave keynote address to senior PR practitioners at the PRCA Trends 2019 conference. The lecture covered opportunities and threats presented by influencer marketing to the PR industry. I then chaired an expert panel which built on the key influencer themes for 2019.
2019 January
Boston University, London
I gave a lecture on influencer marketing at Boston University, South Kensington, London. The lecturer was a primer to best practice within the discipline for first-year PR and advertising undergraduate students.
2019 January
Boston University, London
I gave a lecture on influencer marketing at Boston University, South Kensington, London. The lecturer was a primer to best practice within the discipline for first-year PR and advertising undergraduate students.
2018 November
Gave keynote session at the World Animal Protection global communications summit. Highlighted the difference between celebrity endorsement and influencer marketing and the opportunities for charities and purposeful organisations to work on cause marketing projects.
2018 November
Hosted a webinar on behalf of Vuelio the PR software firm covering fake followers, fraud and the ethics of influencer marketing. The webinar was titled: Pay to Play – Fake Followers, Fraud And The Ethics Of Influencer Marketing – Vuelio Webinar
2018 October
Speaker at the Influencer Marketing Show in London. Chaired an expert panel debating authenticity, transparency and disclosure within influencer marketing.
2018 October
University of Westminster
Lectured on influencer marketing at the University of Westminster. The lecturer was a primer to best practice within the discipline for first-year PR and advertising undergraduates.
2018 June
Podcast: Digital Download with Paul Sutton
Paul Sutton, founder of Digital Download asked me to feature in a podcast interview on B2B influencer marketing. Some of topics we cover in the half-hour include the key differences between B2B and B2C influencer marketing. How the marketing approach differs. Why closed social channels are so important for the B2B sector. And, why knowledge and being meaningful are so important to B2B influencer marketing. Episode titled: Digital Download with Paul Sutton: the lowdown on B2B influencer marketing
2018 June
Video: Traackr
Traackr, the influencer marketing platform interviewed me as part of their expert series: ‘My influencer marketing philosophy’. The series showcases those advise on, execute and scale influencer programs every day. Video titled: This is Why Influencer Marketing Should be Long-term, Win-Win and Measurable. The video was used in various training settings notably for L'Oréal in Paris.
2020 Oct
University of Westminster
University of Westminster engaged me to provide a lecture to their Public Relations undergraduate degree course. The lecture was titled: 'Introduction to Influencer Marketing'.
2020 Sept
Public Relations and Communications Association
PRCA Scotland asked me to deliver a keynote lecture titled: 'Influencer Relations: a developing discipline'. In the 30-minute lecture followed by 40-minutes of questions I covered the many different use cases for influencer marketing beyond selling product and why PR practitioners should be 'front and centre' in leading the development of the influencer marketing channel.
2020 Sept
PR Week Influencer360 conference
PR Week invited me to participate in a panel discussion for its inaugural Influencer360 conference. The panel: 'The vetting process- Picking the right influencers'.
2020 Sept
PR Week Influencer360 conference
PR Week invited me to interview Jason Freeman, director consumer law at the Competition and Markets Authority (CMA) as 'fireside conversation' part of PR Week's inaugural Influencer360 conference.
2020 Sept
Walpole Festival of Luxury Marketing
Walpole asked me to speak on a panel titled: 'The Art of Social Storytelling Today' as part of its Festival of Luxury Marketing. I was joined on the panel by The Fifth's agency founder Oliver Lewis, content creator Kate Hutchins, Walpole COO Charlotte Keesing, and Head of Creative, Shop UK, Facebook Isabelle Quevilly
2020 July
Persollo
I delivered a session titled: 'Covid-19 as the acid test of purpose-led influencer marketing'. Other speakers at the event included Joel, JMX (YouTuber) and his X-Academy of Youtubers Amy Keane - Authors of the Little Girl Who Gave Zero Fucks and House of Weeds, Twinks Burnett Fashion Stylist, Cherry Healy, Influencer and TV Presenter. Rich Keith, founder of Fourth Floor and Julia Smith from The Digital Voice.
2020 July
Public Relations and Communications Association
PRCA asked me to deliver a webinar alongside the Branded Content Marketing Association. The talk was titled: 'Influencer Marketing: beyond selling stuff' and was designed to broaden the discussion of the various use-cases of influencer marketing.
2020 June
European Advertising Standards Alliance
EASA invited me to deliver the keynote lecture at its inaugural influencer marketing knowledge exchange forum. The event was titled: Influencer Marketing and Pressure for Enhanced Disclosure: are we entering a post #AD era?
2020 June
Public Relations and Communications Association
PRCA asked me to deliver a keynote lecture to their international council of senior public relations members. The lecture was titled: 'Influencer Marketing as a Legitimate Comms Channel'.
2020 May
Persollo
Persollo invited me to deliver a talk titled: 'eCommerce, influencer marketing & social media platforms'. I spoke alongside the head of influencer marketing at Made.com, founder of The Fifth, and the global head of INCA at GroupM.
2020 April
Influencer Marketing Academy
I joined the Influencer Marketing Academy to speak at a webinar on the evolution of influencer marketing during Covid-19.
2020 April
Persollo
Persollo asked me to speak about influencer marketing in a session titled: 'Influence for Good and Social Purpose'. Other speakers at the event included Jane Loring, COO and Ben Jeffries, Founder - Influencer. Maya Bogle, Co-Founder - Talenthouse, Kate Oliver, Founder - Executive House and Mary Keane-Dawson, Group CEO - Takumi.
2020 April
PODCAST: Coffee Conversations
'Coffee Conversations about Influencer Marketing' is a fortnightly podcast series about influencer marketing from a South African point of view. The show is by South African influencer marketing strategists Nfluential.
2020 March
PODCAST: PRovoke Media
PRovoke Media (formerly the Holmes Report) interviewed me for an hour-long podcast. The invitation to speak came as a result of a whitepaper report I co-authored titled: 'We're All Influencers Now'.
2020 February
Regent's University London
Regent's University London invited me back to provide another lecture. This time the lecture was to business post graduate students working towards a Masters degree in Business and Marketing. The lecture was titled: 'The Numbers Behind Influencer Marketing'.
2020 February
Boston University London
Boston University London engaged me to provide a lecture to their Public Relations undergraduate degree course. The lecture was titled: 'Introduction to Influencer Marketing'.
2020 February
Regent's University London
Regent's University London engaged me to provide an lecture to their Public Relations undergraduate degree course. The lecture was titled: 'Introduction to Influencer Marketing'.
2019 November
Branded Content Day
The organisers of Branded Content Day asked me to chair an expert panel looking into the future of influencer marketing. I was joined on stage at the Curzon, Soho by Luke Townsin, Operations Director at Whalar and Jack Woodcock, a Creative Strategist at Twitch.
2019 November
Narrative Summit, Cairo
I was flown to Egypt to deliver a keynote speech on influencer marketing as part of this year’s Narrative Summit in Cairo. The essence of my speech was that influencer marketing can serve a higher calling than only 'selling stuff’. The channel can be utilised to build awareness and drive positive social change including in the pursuit of nation building. Other speakers at the event included the regional general managers at Coca-Cola and Vodaphone along with government ministers and officials.
2019 October
Content Marketing Association
The Content Marketing Association invited me to speak alongside the founders of The Goat Agency, and Tailify and the general manager of Tribe. The breakfast briefing involved a 15-minute speech each followed by a panel discussion. The briefing was held at Havas advertising agency.
2019 October
The Influencer Marketing Show
The organisers of the Influencer Marketing Show invited me to provide a keynote lecture at their sell-out London event. The session was titled: 'A Question of Ethics: Why Producing Ethical Content is the Right Thing to do'
2019 October
The Influencer Marketing Show
The organisers of the Influencer Marketing Show invited me to chair an expert panel which discussed how best to demonstrate return on investment within influencer marketing. The session was titled: 'Measurement Matters: Confronting the Industry’s Biggest Challenge'.
2019 September
The Social Travel Summit
The organisers of The Social Travel Summit flew me to Ravenna in Italy to speak at their 5th annual conference. I was asked to speak to the delegation about unconscious bias within influencer marketing and why accepting unconscious bias in influencer marketing is not just ethically wrong but is a lost opportunity for brands to engage with wider groups.
2019 September
The Financial Services Forum invited me to provide their members with a keynote talk about the use cases of influencer marketing within the low-involvement category of financial. The session answered the following questions: Is influencer marketing ethical? Does it work? How can you deploy influencer-generated content to boost your brand advocacy and overcome a lack of trust for Financial Services brands?
2019 September
MG Empower asked me to provide a keynote speech to influencer marketing professionals and influencers on the blend of brand-generated and influencer-generated content. This formed the inaugural MG Empower Power UP event series.
2019 September
I gave a lecture on influencer marketing at Boston University, South Kensington, London. The lecturer was a primer to best practice within the discipline for first-year PR and advertising undergraduate students.
2019 July
Luke Brynley-Jones, founder and managing director of OST Marketing invited me to present on B2B influencer marketing strategy at America Square, London.
2019 July
Podcast: PR Resolution Podcast
Stella Bayles invited me on to her acclaimed podcast to talk about the demise of the ‘Insta-aesthetic’ in deference of more naturalised production values. We also talked about the Instagram arbitrage. The episode is titled: 'How much influence is left on Insta?'
2019 June
James Little invited me to chair an expert panel of influencer marketers at the Affiliate Huddle held at QEII conference centre, Westminster, London to 1,000 delegates. Fellow panelists were Aaron Shepherd, founder of the Goat Agency, Ben Jeffries founder of Influencer, Sheetal Sahota director, publisher services Rakuten Marketing and Catherine Comerford, Global Digital Marketing Manager – Affiliates, FitFlop.
2019 June
Strategic summit, Naples Italy
Influencer marketing platform, Buzzoole, invited me to Naples and the Isle of Ischia to speak at their annual strategic influencer marketing retreat to their key clients. The topic was: what’s happening next within B2C influencer marketing.
2019 June
Podcast: Eight Moon Media
Chris Lee invited me back on to his podcast to discuss the current state of Influencer Marketing. We discuss what comes next if/when Instagram wanes as the chief channel for consumer-focussed influencers. Episode title: Influencer Marketing: Life after Instagram?
2019 March
Bournemouth University
Dr Sevil Yesiloglu at Bournemouth University invited me to lecture post graduate media students on the developments within influencer marketing including ethical dimensions of the channel.
2019 March
Ste Davies invited me back on his podcast to discuss the importance of owning (as opposed to renting) as much of your own online real estate as possible when building a brand online. The episode it titled: Making The Case For Owning Your Own Online Platform With Scott Guthrie
2019 February
I was invited to lecture under graduate media students at Regents University on the developments within influencer marketing including ethical dimensions of the channel.
2019 January
Public Relations and Communications Association
Gave keynote address to senior PR practitioners at the PRCA Trends 2019 conference. The lecture covered opportunities and threats presented by influencer marketing to the PR industry. I then chaired an expert panel which built on the key influencer themes for 2019.
2019 January
Boston University, London
I gave a lecture on influencer marketing at Boston University, South Kensington, London. The lecturer was a primer to best practice within the discipline for first-year PR and advertising undergraduate students.
2019 January
Boston University, London
I gave a lecture on influencer marketing at Boston University, South Kensington, London. The lecturer was a primer to best practice within the discipline for first-year PR and advertising undergraduate students.
2018 November
Gave keynote session at the World Animal Protection global communications summit. Highlighted the difference between celebrity endorsement and influencer marketing and the opportunities for charities and purposeful organisations to work on cause marketing projects.
2018 November
Hosted a webinar on behalf of Vuelio the PR software firm covering fake followers, fraud and the ethics of influencer marketing. The webinar was titled: Pay to Play – Fake Followers, Fraud And The Ethics Of Influencer Marketing – Vuelio Webinar
2018 October
Speaker at the Influencer Marketing Show in London. Chaired an expert panel debating authenticity, transparency and disclosure within influencer marketing.
2018 October
University of Westminster
Lectured on influencer marketing at the University of Westminster. The lecturer was a primer to best practice within the discipline for first-year PR and advertising undergraduates.
2018 June
Podcast: Digital Download with Paul Sutton
Paul Sutton, founder of Digital Download asked me to feature in a podcast interview on B2B influencer marketing. Some of topics we cover in the half-hour include the key differences between B2B and B2C influencer marketing. How the marketing approach differs. Why closed social channels are so important for the B2B sector. And, why knowledge and being meaningful are so important to B2B influencer marketing. Episode titled: Digital Download with Paul Sutton: the lowdown on B2B influencer marketing
2018 June
Video: Traackr
Traackr, the influencer marketing platform interviewed me as part of their expert series: ‘My influencer marketing philosophy’. The series showcases those advise on, execute and scale influencer programs every day. Video titled: This is Why Influencer Marketing Should be Long-term, Win-Win and Measurable. The video was used in various training settings notably for L'Oréal in Paris.