SCOTT GUTHRIE

Influencer marketing how-to guides

Influencer marketing how-to guides and tutorials, including how to select an influencer, what to include in an influencer agreement or creative brief and how to vet influencers.

How to vet influencers: an influencer marketing checklist
Influencer marketing backlash: 15 ways to reverse the trend
Luxury Hotels and influencers: best ways to work together
Key influencer marketing themes for best practice
How firms are building influencer marketing skills internally
How to write an influencer agreement [20 point checklist]
Influencer marketing best practice [podcast]
How to spot fake followers on social media
Influencer marketing: Why engagement wins over reach
8 ways to professionalize your influencer marketing
How to identify influencers using the four S model
How brands gain better influencer marketing results when they relinquish control to the influencer
Influencer marketing and the law