Scott Guthrie logo

Influencer marketing news & opinion

Latest influencer marketing news, opinion, and industry insight

Influencer spend up 83% says report
APAC to lead influencer marketing by 2024
Influencer marketing’s indecent proposals
Why PR should lead (not own) influencer marketing
Influencer marketing after Instagram
What if Instagram hid follower numbers?
Tribe founder talks funding, US expansion and that Keith Weed investment
Influencer Marketing: More Farrow & Ball than Model T Ford

​

Marques Brownlee helps with Samsung Galaxy Fold crisis communications
Influencer input would have saved Samsung Galaxy Fold screens
Instagram is testing hiding the like counter
Don’t like influencer marketing? Then offer a better alternative
Fashion bloggers switching to Instagram says survey
News UK launches The Fifth – an influencer marketing agency
Instagram outage reminds us not to build only on rented land
The REAL reason I’m thrilled to run a top 10 PR blog

​

Why TV needs YouTubers more than the other way around
The influencer fraud vigilantes
FYRE festival film’s own transparency issue
Yes … another FYRE Festival article… but wait
Burger King, Kevin Hart and the offence archaeologists
Burger King’s influencer stunt tricks Casey Neistat
New report: influencer marketing knowledge gap widening
Expect more ads on Instagram as founders quit