Scott Guthrie influencer marketing

Influencer marketing news & opinion

Latest influencer marketing news, opinion, and industry insight

TAKUMI X seeks to redefine creators as creative consultants
Track long-tail influencer marketing ROI with new tool
94% of PR pros not skilled in influencer relations
Influencers form American Influencer Council
Influencers’ political clout
1-in-4 online ad complaints are influencer posts says report
Influencer marketing recognised as legitimate comms channel
1-in-5 now career influencers says survey


James Charles’ Instant Influencer is everything wrong with our industry
Will influencer marketing win US election?
Bloomberg turns to influencers in US presidential race
Brand outs influencer over £30 gift
The real reason Casper lists influencers as IPO risk
Instagram influencer marketing activity soars 48%
Instagram gun influencers set to lose fire power
Influencer marketing trends 2020


Influencer marketing: year in review 2019
Cash not compliance driving Instagram policy
Influencer marketing: online conversations plummet 42%
Influencers’ incomes soar but remain underpaid
Australian Influencer Marketing Council formed
Estée Lauder and Revolve demonstrate importance of influencer marketing
Vuelio expands online influence awards
Is influencer marketing a busted flush? Analysis of a Cision whitepaper