Scott Guthrie logo

Influencer marketing news & opinion

Latest influencer marketing news, opinion, and industry insight

Australian Influencer Marketing Council formed
Estée Lauder and Revolve demonstrate importance of influencer marketing
Vuelio expands online influence awards
Is influencer marketing a busted flush? Analysis of a Cision whitepaper
Love Island contestants challenge influencer fraud claim
Why Instagram is really hiding likes
Influencer spend up 83% says report
APAC to lead influencer marketing by 2024

​

Influencer marketing’s indecent proposals
Why PR should lead (not own) influencer marketing
Influencer marketing after Instagram
What if Instagram hid follower numbers?
Tribe founder talks funding, US expansion and that Keith Weed investment
Influencer Marketing: More Farrow & Ball than Model T Ford
Marques Brownlee helps with Samsung Galaxy Fold crisis communications
Influencer input would have saved Samsung Galaxy Fold screens

​

Instagram is testing hiding the like counter
Don’t like influencer marketing? Then offer a better alternative
Fashion bloggers switching to Instagram says survey
News UK launches The Fifth – an influencer marketing agency
Instagram outage reminds us not to build only on rented land
The REAL reason I’m thrilled to run a top 10 PR blog
Why TV needs YouTubers more than the other way around
The influencer fraud vigilantes