Scott Guthrie logo

Influencer marketing news & opinion

Latest influencer marketing news, opinion, and industry insight

Will influencer marketing win US election?
Bloomberg turns to influencers in US presidential race
Brand outs influencer over £30 gift
The real reason Casper lists influencers as IPO risk
Instagram influencer marketing activity soars 48%
Instagram gun influencers set to lose fire power
Influencer marketing trends 2020
Influencer marketing: year in review 2019

​

Cash not compliance driving Instagram policy
Influencer marketing: online conversations plummet 42%
Influencers’ incomes soar but remain underpaid
Australian Influencer Marketing Council formed
Estée Lauder and Revolve demonstrate importance of influencer marketing
Vuelio expands online influence awards
Is influencer marketing a busted flush? Analysis of a Cision whitepaper
Love Island contestants challenge influencer fraud claim

​

Why Instagram is really hiding likes
Influencer spend up 83% says report
APAC to lead influencer marketing by 2024
Influencer marketing’s indecent proposals
Why PR should lead (not own) influencer marketing
Influencer marketing after Instagram
What if Instagram hid follower numbers?
Tribe founder talks funding, US expansion and that Keith Weed investment