Influencer marketing news & opinion
Latest influencer marketing news, opinion, and industry insight
Some contrarian views on Instagram’s feature changes
Why Instagram shouldn’t listen to Kylie
61% don’t trust mega influencers to declare ads
Puberty heightens sensitivity to social media finds survey
Why so few creators have Wikipedia bios
When TikTok makes more, creators make less
KSI follows Mr.Beast into fast food
Influencer marketing disclosure and the algebra of deterrence
Gabby Petito: Crime porn and the making of a posthumous star
Australian influencer marketers update their code of practice
Love Island 2021: Celebrities not Influencers
Australian Influencer Marketing Council launches awards
Why shelving Instagram for Kids is no real fix
Dr Alex joins OnlyFans widening the platform’s appeal
Creator subscription services? We’ve been here before with TIDAL
Unintended consequences of regulating big tech
1-in-4 consumers turn to influencers for news before journalists
TAKUMI X seeks to redefine creators as creative consultants
Track long-tail influencer marketing ROI with new tool
94% of PR pros not skilled in influencer relations
Influencers form American Influencer Council
Code of practice launched by OZ influencer trade body – AIMCO
Influencers’ political clout
1-in-4 online ad complaints are influencer posts says report