SCOTT GUTHRIE

Influencer marketing news & opinion

Latest influencer marketing news, opinion, and industry insight

Australian influencer marketers update their code of practice
Love Island 2021: Celebrities not Influencers
Australian Influencer Marketing Council launches awards
Why shelving Instagram for Kids is no real fix
Dr Alex joins OnlyFans widening the platform’s appeal
Creator subscription services? We’ve been here before with TIDAL
Unintended consequences of regulating big tech
1-in-4 consumers turn to influencers for news before journalists


TAKUMI X seeks to redefine creators as creative consultants
Track long-tail influencer marketing ROI with new tool
94% of PR pros not skilled in influencer relations
Influencers form American Influencer Council
Code of practice launched by OZ influencer trade body – AIMCO
Influencers’ political clout
1-in-4 online ad complaints are influencer posts says report
Influencer marketing recognised as legitimate comms channel


1-in-5 now career influencers says survey
James Charles’ Instant Influencer is everything wrong with our industry
Will influencer marketing win US election?
Bloomberg turns to influencers in US presidential race
Brand outs influencer over £30 gift
The real reason Casper lists influencers as IPO risk
Instagram influencer marketing activity soars 48%
Instagram gun influencers set to lose fire power