Scott Guthrie influencer marketing

Influencer marketing news & opinion

Latest influencer marketing news, opinion, and industry insight

Influencers form American Influencer Council
Influencers’ political clout
1-in-4 online ad complaints are influencer posts says report
Influencer marketing recognised as legitimate comms channel
1-in-5 now career influencers says survey
James Charles’ Instant Influencer is everything wrong with our industry
Will influencer marketing win US election?
Bloomberg turns to influencers in US presidential race

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Brand outs influencer over £30 gift
The real reason Casper lists influencers as IPO risk
Instagram influencer marketing activity soars 48%
Instagram gun influencers set to lose fire power
Influencer marketing trends 2020
Influencer marketing: year in review 2019
Cash not compliance driving Instagram policy
Influencer marketing: online conversations plummet 42%

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Influencers’ incomes soar but remain underpaid
Australian Influencer Marketing Council formed
Estée Lauder and Revolve demonstrate importance of influencer marketing
Vuelio expands online influence awards
Is influencer marketing a busted flush? Analysis of a Cision whitepaper
Love Island contestants challenge influencer fraud claim
Why Instagram is really hiding likes
Influencer spend up 83% says report