Influencer fraud is good for the industry. It pushes the discipline forward away from measuring vanity metrics toward measuring impact.
Influencer outreach budgets drop 12% according to a new report. Communicators need to get better at measuring and evaluating influencer marketing programmes.
Influencer sued for breach of contract: Luka Sabbat is being sued for failing to comply with an influencer agreement. So, what makes a good influencer agreement?
25% of us hates our job - the remainder is not fully engaged. A new book aims to redress the balance and help us become financially independent.
Before we get too squeamish about the size of influencer fraud let's take a look at how legacy media has gamed its audience size.
Influencer marketing knowledge gap widening according to ‘2018 State of Influence 2.0’ - the annual Traackr and Altimeter survey.
Like-Wise, a new tool to combat influencer fraud has been launched by Social Chain. Is its influencer blacklist open to abuse?
UK regulators launch new guidance to help social influencers stick to the rules by making clear when their posts are ads.
Increased focus on advertising revenue risks killing the goose that laid the golden egg: influencer marketing.
UK’s largest PR industry body launches #PRPays campaign showcasing strategic value of public relations with Heathrow Airport CEO interview.
London Fashion Week influencer marketing. How can fashion brands maximise their impact via influencer marketing?
Latest watchdog ruling against Instagram influencer Louise Thompson underscores importance for brands to deliver best practice throughout the entire influencer marketing workflow.
CGI influencers like Lil Miquela act as change catalysts bringing fresh pairs of eyes to jolt us out of our blind spot on social media
Falling engagement rates hint that disclosure is killing influencer marketing but figures mask best practice results pointing, instead, to poor influencer advertising.
Listerine influencer marketing debacle: why the brand should be shouldering much of the blame.
Tobacco influencer marketing: Tobacco companies are secretly promoting cigarettes via social media influencers according to a new report.
New influencer disclosure crackdown as UK regulator investigates the extent to which influencers are clearly and accurately identifying any commercial relationship.
Many column inches have been given over recently to influencer fraud. Could buying social media followers actually be a criminal offence?
Influencer Marketing post from Made in Chelsea star Louise Thompson banned by ASA as not obviously identifiable as a marketing communication.
Vet influencers: Much of the effective influencer marketing process is front-loaded. Here is a checklist of 19 points to consider when choosing the most appropriate influencer for your programme.
The influencer marketing backlash: there are calls for better guidelines, increased transparency, and an end to influencer fraud. Here are 15 ways the industry can reverse the trend.
Facebook has admitted it is a publisher not just a neutral technology platform. Here’s why this 180 degree turn is big news and what the catch is.
Ireland's advertising watchdog makes first finding against influencer marketing image manipulation. In an age of smartphone photo filters and editors what does this landmark case mean for the whole industry?
Influencer marketing not influencer advertising. The terms are being conflated as the media throws shade on influencer marketing whilst also calling for increased use of skills core to the discipline.