Many column inches have been given over recently to influencer fraud. Could buying social media followers actually be a criminal offence?
Influencer Marketing post from Made in Chelsea star Louise Thompson banned by ASA as not obviously identifiable as a marketing communication.
Vet influencers: Much of the effective influencer marketing process is front-loaded. Here is a checklist of 19 points to consider when choosing the most appropriate influencer for your programme.
The influencer marketing backlash: there are calls for better guidelines, increased transparency, and an end to influencer fraud. Here are 15 ways the industry can reverse the trend.
Facebook has admitted it is a publisher not just a neutral technology platform. Here’s why this 180 degree turn is big news and what the catch is.
Ireland's advertising watchdog makes first finding against influencer marketing image manipulation. In an age of smartphone photo filters and editors what does this landmark case mean for the whole industry?
Influencer marketing not influencer advertising. The terms are being conflated as the media throws shade on influencer marketing whilst also calling for increased use of skills core to the discipline.
Luxury hotels and influencers - finding the mutual value exchange to create a long-term business-growth partnership.
Unilever wants to clean up influencer marketing by making three commitments to remove bad practice from the discipline. Though laudable what do these commitments really mean?
At no other time in history have business leaders been held so accountable. Under this scrutiny, business is forced to double down on what is important to it and to all of its stakeholders. The latest term for this is CEO activism - communicating with conscience under a new name.
Reevoo, the customer ratings and reviews firm, held an expert panel to discuss the advocacy economy. Here are four key insights from that talk.
Product placement double standards: Brands should effectively declare a material connection when collaborating on advertorial or sponsored content. Influencer marketing shouldn't be singled out as main offenders. TV needs to up its game, too.
38% of public relations practitioners’ total skills could be complemented or replaced by AI within five years warns report but human skills remain in demand.
As influencer marketing matures as a discipline what does best practice look like and what are the key influencer marketing themes to master for realising business and communications goals?
Klout closes, but who knew it was still around? The social media ranking tool was prone to being gamed and was driven by iffy technology. Will there be a replacement?
CGI influencers are the perfect mannequin. They can be placed within any context and dressed in any sponsoring-fashion house’s garment.
Embrace transparency, invest in skills and use real people to lead debate urge authors of new crowdsourced book #FuturePRoof 3: The NHS at 70 with lessons for the wider PR Community.
Virtual Instagram celebrity with a million followers Lil Miquela has been hacked. Forget about fake news. This is real news played out by fake influencers. And there’s a serious point, too (I promise).
Modern communication management is as much about dealing with problems as it is about tactics and technology. But before you can solve a problem you first have to acknowledge that a problem exists and avoid the predictability trap.
The CIPR State of Profession 2018 study shows industry growth and higher salaries but also an over reliance on tactics and a growing gender pay gap #StateofPR.
Increasingly firms are building influencer management skills internally with a view to creating a strategic competence. The first step is a knowledge audit.
The CIPR is making sense of the PR tool market by creating an industry-wide knowledge database. Can you help classify these tools against PR competences?
How to write an influencer agreement. Because, whilst nobody goes into a relationship thinking it will turn sour, the professional will agree guardrails to keep the relationship on track.
When they grow up more primary school children in the UK want to be vloggers than doctors, singers/ musicians or artists. But can kids make money from YouTube as a vlogger?