Luxury Hotels and influencers: best ways to work together

luxury hotels and influencers

Luxury hotels and influencers - finding the mutual value exchange to create a long-term business-growth partnership.

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Unilever’s commitment to fight fake influence decoded

Unilever fight fake influence

Unilever wants to clean up influencer marketing by making three commitments to remove bad practice from the discipline. Though laudable what do these commitments really mean?

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Why CEO activism is new badge for communicating with conscience

CEO activism is new badge for communicating with conscience

At no other time in history have business leaders been held so accountable. Under this scrutiny, business is forced to double down on what is important to it and to all of its stakeholders. The latest term for this is CEO activism - communicating with conscience under a new name. 

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4 insights on the advocacy economy

4 insights on the advocacy economy

Reevoo, the customer ratings and reviews firm, held an expert panel to discuss the advocacy economy. Here are four key insights from that talk.

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Product placement double standards affecting influencer marketing

Product placement double standards

Product placement double standards: Brands should effectively declare a material connection when collaborating on advertorial or sponsored content. Influencer marketing shouldn't be singled out as main offenders. TV needs to up its game, too. 

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Use tech to be human urges PR report

Artificial intelligence PR skills

38% of public relations practitioners’ total skills could be complemented or replaced by AI within five years warns report but human skills remain in demand.

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Key influencer marketing themes for best practice

Influencer marketing themes and best practice

As influencer marketing matures as a discipline what does best practice look like and what are the key influencer marketing themes to master for realising business and communications goals?

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Klout closes. Who knew it was still on?

Klout closes

Klout closes, but who knew it was still around? The social media ranking tool was prone to being gamed and was driven by iffy technology. Will there be a replacement?

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Why CGI influencers are the perfect fit for fashion industry

CGI influencers fashion industry

CGI influencers are the perfect mannequin. They can be placed within any context and dressed in any sponsoring-fashion house’s garment.

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#FuturePRoof 3: New book showcases PR best practice in NHS

#FuturePRoof 3: New book showcases PR best practice in NHS

Embrace transparency, invest in skills and use real people to lead debate urge authors of new crowdsourced book #FuturePRoof 3: The NHS at 70 with lessons for the wider PR Community.

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Instagram Influencer Lil Miquela has been hacked. And it’s serious

lil miquela hacked

Virtual Instagram celebrity with a million followers Lil Miquela has been hacked. Forget about fake news. This is real news played out by fake influencers. And there’s a serious point, too (I promise).

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How to avoid the predictability trap

How to avoid the predictability trap lobster pots

Modern communication management is as much about dealing with problems as it is about tactics and technology. But before you can solve a problem you first have to acknowledge that a problem exists and avoid the predictability trap.

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CIPR state of profession study: expanding PR industry but over reliance on tactics

The CIPR State of Profession 2018 study shows industry growth and higher salaries but also an over reliance on tactics and a growing gender pay gap #StateofPR.

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How firms are building influencer marketing skills internally

How firms are building influencer marketing skills internally

Increasingly firms are building influencer management skills internally with a view to creating a strategic competence. The first step is a knowledge audit.

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How to work smarter: making sense of the PR tool market

Making sense of the PR tool market

The CIPR is making sense of the PR tool market by creating an industry-wide knowledge database. Can you help classify these tools against PR competences?

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How to write an influencer agreement [19 point checklist]

influencer agreement

How to write an influencer agreement. Because, whilst nobody goes into a relationship thinking it will turn sour, the professional will agree guardrails to keep the relationship on track.

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More kids want to be vloggers than pop stars. Will it pay the bills?

can kids make money from YouTube

When they grow up more primary school children in the UK want to be vloggers than doctors, singers/ musicians or artists. But can kids make money from YouTube as a vlogger?

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Influencer advertising strength lies in user generated content

influencer advertising bacardi

Self-serve marketplaces offer influencer advertising not influencer marketing. Their forte lies in their ability to jump-start user generated content.

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Influencer marketing best practice [podcast]

Influencer marketing best practice

Influencer marketing best practice. In this podcast we look at some of the themes of influencer marketing best practice.

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Kylie Jenner, Snapchat and a warning for Vine 2.0

Whether founded on fact or fuelled by media speculation Kylie Jenner`s Tweet about Snapchat is a timely reminder for Vine 2.0 as rumours gather pace of a 2018 (re)launch.

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Influencer marketing today [podcast]

Influencer marketing best practice

Influencer marketing today: in this podcast we look at the current state of influencer marketing and analyse its maturation over the past 24 months.

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How to spot fake followers on social media

How to spot fake followers

Knowing how to spot fake followers is an important skill set for anyone working online. Here are seven ways to spot fake followers and fake engagement.

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Influencer marketing disclosure: An interview with Hashtag Ad founder Rupa Shah

Rupa Shah portrait influencer marketing disclosure

Influencer marketing disclosure: an interview with Hashtag Ad founder, Rupa Shah, on keeping brands, marketers and influencers on the right side of regulation.

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Lil Miquela: Instagram’s first avatar influencer

Lil Miquela: Instagram’s first avatar influencer

Lil Miquela is a young Instagram Influencer. She models, has released a top 10 Spotify single and produced her own clothing range. She's also computer generated. What are the implications of avatars in influencer marketing?

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