TikTok new guidelines: virtual influencers must be tagged

Meta Verified: Getting ahead of regulation

Meta Verified: playing with net neutrality

Hilton uploads 10-min ad to TikTok … and it’s good

Why #muffboss won’t replace #AD

TikTok’s de-influencing trend: a reminder of influence

TikTok’s secret weapon: young voters

Tough Times for TikTok in 2023

Logan Paul’s cautionary tale for creator-owned brands

Scarcity principle: Prime Hydration sells out in UK

Verity Park founder of TBH Talent talks creators

Lydia Millen – tone deaf or in tune with her audience?

Study shows influencers drive social commerce

Battle for social commerce sales

Myleene Klass: trifecta of ASA rulings

Is Mastodon influencer marketing ready?

Ian Forrester of DAIVID on effective influencer marketing measurement

Boohoo and Patagonia’s very different approaches to championing sustainability

Abha Gallewale, global social strategy manager at ASICS talks sport creators

Some contrarian views on Instagram’s feature changes

Catherine Yeo discusses her new book: The Creator Revolution

Why Instagram shouldn’t listen to Kylie

US proposes crackdown on influencers

61% don’t trust mega influencers to declare ads

C Talent, a disabled-led talent management agency, joins Whalar

‘Iconic Kisses’ wins PRWeek Global Awards 2022

Influencers banned from fronting gambling ads to under-18s

The Fifth expands following fresh investment

Creator Lucy Edwards on ditching tokenism from influencer marketing

Puberty heightens sensitivity to social media finds survey