Strategic value of PR showcased in new #PRPays campaign

CIPR Holland-Kaye #PRPays

UK’s largest PR industry body launches #PRPays campaign showcasing strategic value of public relations with Heathrow Airport CEO interview.

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London Fashion Week influencer marketing: getting it right

London Fashion Week influencer marketing

London Fashion Week influencer marketing. How can fashion brands maximise their impact via influencer marketing?

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Made in Chelsea star Louise Thompson scolded by advertising watchdog … again

made in chelsea louise thomposon asa again

Latest watchdog ruling against Instagram influencer Louise Thompson underscores importance for brands to deliver best practice throughout the entire influencer marketing workflow.

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How CGI influencers act as change catalysts

CGI influencer change catalysts

CGI influencers like Lil Miquela act as change catalysts bringing fresh pairs of eyes to jolt us out of our blind spot on social media

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Is effective disclosure killing influencer marketing?

disclosure killing influencer marketing

Falling engagement rates hint that disclosure is killing influencer marketing but figures mask best practice results pointing, instead, to poor influencer advertising.

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Listerine influencer marketing debacle: Who’s really at fault?

Listerine influencer marketing debacle

Listerine influencer marketing debacle: why the brand should be shouldering much of the blame.

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Covert tobacco influencer marketing targets young says report

tobacco influencer marketing

Tobacco influencer marketing: Tobacco companies are secretly promoting cigarettes via social media influencers according to a new report.

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Influencer disclosure crackdown as watchdog investigates

Influencer disclosure crackdown

New influencer disclosure crackdown as UK regulator investigates the extent to which influencers are clearly and accurately identifying any commercial relationship.

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Influencer fraud could be criminal offence

Influencer fraud is fraud

Many column inches have been given over recently to influencer fraud. Could buying social media followers actually be a criminal offence?

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Influencer post from Made in Chelsea star Louise Thompson banned by ASA

Made in Chelsea Louise Thompson ASA

Influencer Marketing post from Made in Chelsea star Louise Thompson banned by ASA as not obviously identifiable as a marketing communication.

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How to vet influencers: an influencer marketing checklist

vet influencers influencer marketing

Vet influencers: Much of the effective influencer marketing process is front-loaded. Here is a checklist of 19 points to consider when choosing the most appropriate influencer for your programme.

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Influencer marketing backlash: 15 ways to reverse the trend

influencer marketing backlash

The influencer marketing backlash: there are calls for better guidelines, increased transparency, and an end to influencer fraud. Here are 15 ways the industry can reverse the trend.

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Facebook admits it is a publisher

facebook publisher

Facebook has admitted it is a publisher not just a neutral technology platform. Here’s why this 180 degree turn is big news and what the catch is.

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Influencer marketing image manipulation: Rimmel ad axed

influencer marketing image manipulation

Ireland's advertising watchdog makes first finding against influencer marketing image manipulation. In an age of smartphone photo filters and editors what does this landmark case mean for the whole industry?

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Give us influencer marketing not influencer advertising

influencer marketing not influencer advertising

Influencer marketing not influencer advertising. The terms are being conflated as the media throws shade on influencer marketing whilst also calling for increased use of skills core to the discipline.

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Luxury Hotels and influencers: best ways to work together

luxury hotels and influencers

Luxury hotels and influencers - finding the mutual value exchange to create a long-term business-growth partnership.

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Unilever’s commitment to fight fake influence decoded

Unilever fight fake influence

Unilever wants to clean up influencer marketing by making three commitments to remove bad practice from the discipline. Though laudable what do these commitments really mean?

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Why CEO activism is new badge for communicating with conscience

CEO activism is new badge for communicating with conscience

At no other time in history have business leaders been held so accountable. Under this scrutiny, business is forced to double down on what is important to it and to all of its stakeholders. The latest term for this is CEO activism - communicating with conscience under a new name. 

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4 insights on the advocacy economy

4 insights on the advocacy economy

Reevoo, the customer ratings and reviews firm, held an expert panel to discuss the advocacy economy. Here are four key insights from that talk.

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Product placement double standards affecting influencer marketing

Product placement double standards

Product placement double standards: Brands should effectively declare a material connection when collaborating on advertorial or sponsored content. Influencer marketing shouldn't be singled out as main offenders. TV needs to up its game, too. 

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Use tech to be human urges PR report

Artificial intelligence PR skills

38% of public relations practitioners’ total skills could be complemented or replaced by AI within five years warns report but human skills remain in demand.

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Key influencer marketing themes for best practice

Influencer marketing themes and best practice

As influencer marketing matures as a discipline what does best practice look like and what are the key influencer marketing themes to master for realising business and communications goals?

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Klout closes. Who knew it was still on?

Klout closes

Klout closes, but who knew it was still around? The social media ranking tool was prone to being gamed and was driven by iffy technology. Will there be a replacement?

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Why CGI influencers are the perfect fit for fashion industry

CGI influencers fashion industry influencer marketing image manipulation

CGI influencers are the perfect mannequin. They can be placed within any context and dressed in any sponsoring-fashion house’s garment.

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