1-in-4 consumers turn to influencers for news before journalists

1-in-4 consumers source news from influencers before journalists

One-in-four consumers are more likely to source news updates and opinions from influencers than from journalists and established news outlets says TAKUMI survey.

Read more

Influence+United: Global influencer marketing alliance formed

Influence+United

IZEA forms Influence+United to help marketers better realise multi-region influencer marketing campaigns

Read more

Molly-Mae Hague: influencer evolution with Mark Dandy of Captivate Influence

Mark Dandy influencer marketing lab

Episode 4 of the Influencer Marketing Lab podcast where I speak with Mark Dandy of Captivate Influence

Read more

New book calls for action, not bandwagoning

FuturePRoof 4

FuturePRoof 4 book highlights systemic issues underpinning racism in the workplace and gives guidance on how to stamp it out.

Read more

Influencer marketing can learn from 1999 Digital with Guild & Econsultancy founder, Ashley Friedlein

Ashley Friedlein influencer marketing lab

Episode 3 of the Influencer Marketing Lab podcast where I speak with Ashley Friedlein founder of Guild and Econsultancy 

Read more

Evolution of storytelling formats – Oliver Lewis, The Fifth’s MD

Oliver Lewis The Fifth Influencer Marketing Lab

Episode 2 of the Influencer Marketing Lab podcast where I speak with The Fifth's founder and MD Oliver Lewis about the evolution of story formats

Read more

Think alpha consumer, not micro influencer with Golin EVP, Jim Lin

Think alpha consumers, not micro influencers influencer marketing lab podcast

Episode 1 of the Influencer Marketing Lab podcast where I speak with Golin EVP, Jim Lin, who says: think alpha consumer not micro influencer and that influencers will sway the US presidential election.

Read more

TAKUMI X seeks to redefine creators as creative consultants

Takumi X creators creative consultants

TAKUMI launches TAKUMI X: a new creative division with a creator-led approach to influencer marketing

Read more

Track long-tail influencer marketing ROI with new tool

kitly business

Australian MarTech startup, Q-83, launches Kitly Business to measure long-tail influencer marketing campaign performance.

Read more

Google pits YouTubers against trad media in Australia

Google news media bargaining code

Google Australia is pitting YouTubers against traditional media in reaction to new draft news media bargaining code law 

Read more

Should you timeout TikTok?

Delete TikTok timeout

Should you timeout TikTok and delete the app over data concerns or has the Chinese-owned company become a political football?

Read more

94% of PR pros not skilled in influencer relations

PR not skilled in influencer relations

94% of PR practitioners are not skilled in influencer relations according to a new report by PR industry body

Read more

Influencers form American Influencer Council

Chriselle Lim american influencer council

Influencers form the American Influencer Council to drive advocacy and standardisation in the sector

Read more

Why the Coty, Kylie & KKW tie-ins won’t work

Coty Kardashians

Why the Coty, Kylie Cosmetics and KKW Beauty tie-ins already feel dated in today's influencer marketing setting

Read more

Code of practice launched by OZ influencer trade body – AIMCO

AIMCO chairman code of practice

The Australian Influencer Marketing Council (AIMCO) launches code of practice to support brands, agencies and creators

Read more

Influencers’ political clout

Influencers’ political clout

Empty seats at Trump's Tulsa rally & Biden's Instagram livestreams demonstrate social media influencers' political clout

Read more

From Instant Influencer to instant obscurity?

Instant obscurity

Instant Influencer was a hit. Can the show's contestants convert YouTube subscriber numbers into influence? Or are they destined for instant obscurity?

Read more

1-in-4 online ad complaints are influencer posts says report

ASA annual report

Complaints about influencer posts made up more than a quarter of all online advertising complaints according to the ASA and CAP 2019 annual report.

Read more

Influencer marketing recognised as legitimate comms channel

Charli D’Amelio influencer marketing legitimate comms channel

Influencer marketing is now recognised as a legitimate comms channel enabling governments & NGOs to tap into sectors not reached by traditional media

Read more

PR body looks to raise ethical standards globally

David-Gallagher-PRCA Global ethics Council

PRCA launches Global Ethics Council to elevate ethical standards in the public relations and communications industry

Read more

1-in-5 now career influencers says survey

Career Influencers Vuelio survey

One-in-five influencers says brand collaborations have become their main source of income turning them into career influencers

Read more

James Charles’ Instant Influencer is everything wrong with our industry

James Charles instant influencer

James Charles has a new show: ‘Instant Influencer’. It’s available on YouTube Originals. And it’s awful. More than awful it’s everything wrong with influencer marketing. 

Read more

Influencer Asma Elbadawi produces TV-quality content for £250

Asma Elbadawi TV quality content

Fleet-of-foot, low-cost, and relevant, Asma Elbadawi produces TV-quality video content for just £250 setting the scene for industry growth

Read more

PR body seeks to widen next generation talent pool

PRCA schools

The PRCA launches an initiative to ‘inspire students from all backgrounds’ to consider a career in PR

Read more
1 2 3 11