Why MrBeast spent $3.5m recreating Squid Game

Why China might clamp down on influencers

KSI follows Mr.Beast into fast food

Influencer marketing disclosure and the algorithm of deterrence

Creators’ Legal, a template contract start-up, sets sights on creator economy

Gabby Petito: Crime porn and the making of a posthumous star

India’s ad watchdog first to regulate virtual influencers

Australian influencer marketers update their code of practice

Beckii Flint of Pepper Studio talks hate followers

TikTok Boom: book review

Chris Stokel-Walker discusses his new book: TikTok Boom

We pay more attention to influencers than journalists when using Instagram for news

Love Island 2021: Celebrities not Influencers

Australian Influencer Marketing Council launches awards

Philip Brown talks Offset: Formula E’s new creator collective

Netflix moves into merch: how will promotions be declared?

Yusuf Ă–zdalga of QED Investors explains how to fund the creator economy

Influencers Trust Project to bring accreditation to content creators

Kara Peach talks Genfluencer and social responsibility

New report spotlights PR agency start-ups

Gymshark’s Calum Watson talks about building a 100-year brand

Ogilvy’s Imogen Coles explains why in creativity low-fi doesn’t mean lazy

Why shelving Instagram for Kids is no real fix

More kids can spot influencer intent than search engine ads

Becky Owen, Facebook’s head of branded content, talks social commerce

Exploring Gifta: the brand-to-influencer gifting logistics company

Influencer Marketing Show round-up day 1: Peer-to-peer, community-based and creative

Charlotte Williams talks influencer pricing

Tom Augenthaler talks B2B influencer marketing

From YouTube Microcelebrity to Mainstream Star with Dr Kathryn Murphy