Episode 25 of the Influencer Marketing Lab podcast where I speak Charlotte Williams, founder of SevenSix agency about influencer pricing

Episode 24 of the Influencer Marketing Lab podcast where I speak with Tom Augenthaler about B2B influencer marketing.

Episode 23 of the Influencer Marketing Lab podcast where I speak with Dr Kathryn Murphy about YouTubers becoming mainstream celebrities

Dr Alex George, Love Islander, doctor and mental health campaigner joins OnlyFans widening the subscription platform’s appeal. 

UK advertising watchdog report identifies high rate of influencers repeatedly flouting ad disclosure rules. 

A rash of subscription-only content platforms is cropping up to house influencer content. Here's what we learned from TIDAL.

Find out what the F#@k NFTs are and how Logan Paul can sell 10-second YouTube clips for $15,000 via NFT

Episode 22 of the Influencer Marketing Lab podcast where I speak with Emma Harman,  President of Whalar for EMEA.

Netflix-ing the creator economy: Shift in the way influencers get paid from brand partnerships to pay-a-per-view and subscription revenue models.

New teaching resource aims to help children understand the commercial link between social influencers and the brands they may be promoting. 

Episode 21 of the Influencer Marketing Lab podcast where I speak with Happy Yolk founders Chris Godfrey and Alissa Khan-Whelan.

Episode 20 of the Influencer Marketing Lab podcast where I speak with Dominic Smales.

The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has approved a new influencer agreement to cover influencer-generated branded content.

Episode 19 of the Influencer Marketing Lab podcast where I speak with Max Osborne, co-founder of ThisThat.

Enabled by the trifecta of rapid growth in online video, influencer marketing and social commerce, live-stream shopping could fast-become the QVC-ification of influencer marketing.

Episode 18 of the Influencer Marketing Lab podcast where I speak with Brendan Gahan, partner at Mekanism.

Episode 17 of the Influencer Marketing Lab podcast where I speak with friend-of-the-show Mark Dandy of Captivate Influence about some of the differences between reality TV celebs and influencers.

Episode 16 of the Influencer Marketing Lab podcast where I speak with Rahul Titus, head of influence, Ogilvy

We now know the UK government spent £63,000 paying Love Island stars for their part in promoting the Test and Trace app. Was it money well spent?

Exploring Public Relations: book at once both theoretical and practical; esoteric and accessible.  A benchmark text. 

Episode 15 of the Influencer Marketing Lab podcast where I speak with Cody Eastmond, senior director at Science Magic Inc.

Episode 14 of the Influencer Marketing Lab podcast where I speak with Dr Sevil Yesiloglu of UAL's LCC about her new influencer marketing book

Episode 13 of the Influencer Marketing Lab podcast where I speak with Emily Trenouth, head of influencer marketing at MediaCom.

The Competition and Markets Authority is forming the Digital Markets Unit but could there be unintended consequences to regulating big tech? - and if so how do we prevent that?