The US is home to 11.6m full-time Creators

New study: 69% U.S. consumers follow influencers

Gen Z’s dwindling desire for authenticity

How Ozempic highlights the uneven approach to branded content regulation

Marques Brownlee: the future of brand partnerships

Whalar’s Alex North talks measurement and evaluation

Harvard taps influencers for mental health tips

4-in-5 Euro influencers flout ad rules

Deepfakes create ‘liars dividend’ eroding trust

Tasha Ghouri encapsulates highs and lows of influencer marketing

Influencer fakes death to promote good cause

Why the compliance crusader, may be breaking the CAP code

What effect will platforms’ takedown of offending creator content have?

Ogilvy’s James Baldwin discusses new global B2B influencer marketing report

Steph Money of ThisThat talks influencer measurement

Just 5% of influencer spend targets Gen X

Alice Audley from Blogosphere to bCreator

Online Safety Bill ready to become law – watch out for automatic takedowns of creator content

The influencer dietitians leaving a bitter taste

Esme Rice: Mindshare Worldwide Influencer Practice Lead

Sammy Albon – Creator turned Senior Campaign Director

TikTok new guidelines: virtual influencers must be tagged

Meta Verified: Getting ahead of regulation

Meta Verified: playing with net neutrality

Hilton uploads 10-min ad to TikTok … and it’s good

Why #muffboss won’t replace #AD

TikTok’s de-influencing trend: a reminder of influence

TikTok’s secret weapon: young voters

Tough Times for TikTok in 2023

Logan Paul’s cautionary tale for creator-owned brands