Exploring Public Relations: book at once both theoretical and practical; esoteric and accessible.  A benchmark text. 

Episode 15 of the Influencer Marketing Lab podcast where I speak with Cody Eastmond, senior director at Science Magic Inc.

Episode 14 of the Influencer Marketing Lab podcast where I speak with Dr Sevil Yesiloglu of UAL's LCC about her new influencer marketing book

Episode 13 of the Influencer Marketing Lab podcast where I speak with Emily Trenouth, head of influencer marketing at MediaCom.

The Competition and Markets Authority is forming the Digital Markets Unit but could there be unintended consequences to regulating big tech? - and if so how do we prevent that?

Episode 12 of the Influencer Marketing Lab podcast where I speak with Edward East, founder and CEO of Billion Dollar Boy.

Episode 11 of the Influencer Marketing Lab podcast where I speak with Vik Khagram of BCW about how influencers are shaping popular culture.

Episode 10 of the Influencer Marketing Lab podcast where I speak with Anne Dolischek of South African strategic influencer marketing agency Nfluential.

UK watchdog ruling on TikTok advertisement highlights potential pitfalls of influencers overdelivering against their campaign brief.

Episode 9 of the Influencer Marketing Lab podcast where I speak with Rupa Shah of Hashtag Ad Consulting about influencer marketing disclosure regulations

Episode 8 of the Influencer Marketing Lab podcast where I speak with Rich Keith CEO of Fourth Floor about the games industry and the need for a global influencer marketing trade body.

Power and pastiche of Ocean Spray TikTok viral video. How it started. How it ended.

Instagram cracks down on influencer disclosure pledging to do more to prevent hidden advertising signalling marking an important behaviour shift by the major platform

Episode 7 of the Influencer Marketing Lab podcast where I speak with Jennifer Quigley-Jones CEO of Digital Voices about transparency as a competitive advantage within influencer marketing.

Episode 6 of the Influencer Marketing Lab podcast where I speak with Dudley Nevill-Spencer of Virtual Influencer Agency about virtual influencers and authenticity.

Episode 5 of the Influencer Marketing Lab podcast where I speak with Stephen Ready of Inspired about democratizing philanthropy

One-in-four consumers are more likely to source news updates and opinions from influencers than from journalists and established news outlets says TAKUMI survey.

IZEA forms Influence+United to help marketers better realise multi-region influencer marketing campaigns

Episode 4 of the Influencer Marketing Lab podcast where I speak with Mark Dandy of Captivate Influence

FuturePRoof 4 book highlights systemic issues underpinning racism in the workplace and gives guidance on how to stamp it out.

Episode 3 of the Influencer Marketing Lab podcast where I speak with Ashley Friedlein founder of Guild and Econsultancy 

Episode 2 of the Influencer Marketing Lab podcast where I speak with The Fifth's founder and MD Oliver Lewis about the evolution of story formats

Episode 1 of the Influencer Marketing Lab podcast where I speak with Golin EVP, Jim Lin, who says: think alpha consumer not micro influencer and that influencers will sway the US presidential election.

TAKUMI launches TAKUMI X: a new creative division with a creator-led approach to influencer marketing