PR body seeks to widen next generation talent pool

PRCA schools

The PRCA launches an initiative to ‘inspire students from all backgrounds’ to consider a career in PR

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Will influencer marketing win US election?

influencer marketing US election

Facebook announces it will allow influencers to produce sponsored content for US political campaigns - will influencer marketing win the US election?

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Bloomberg turns to influencers in US presidential race

Michael Bloomberg taps into micro influencers in bid to woo youth vote in upcoming US presidential elections

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Influencers exploit coronavirus for fame

coronavirus influencers

A few influencers have been exploiting the coronavirus catastrophe for fame. How can they misjudge sentiment so much?

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ASA revamps influencer guidelines

Influencer guidelines

UK advertising watchdog revamps influencer marketing guidelines to make the rules clearer for influencers, communicators and brands.

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Brand outs influencer over £30 gift

Brand outs influencer over £30

The mental well being of influencers is again in the spotlight as a brand outs an influencer on social media over an unfulfilled £30 brand deal.  

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Vine Bytes back: Can influencers monetise Byte?

Can influencers monetise Byte

Vine co-founder launches Byte. Can influencers make money from it this time?

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The real reason Casper lists influencers as IPO risk

Casper mattress Influencer IPO

Online mattress retailer, Casper lists influencers as a risk factor in its IPO. This disguises a murky past relationship, however. 

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Instagram influencer marketing activity soars 48%

Instagram influencer marketing activity soars 48%

New report shows a 48% rise in Instagram influencer marketing activity. Does this imply more ads, better disclosure or fake sponsorship?

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Instagram gun influencers set to lose fire power

gun influencers

Instagram's gun influencers are set to lose their fire power after the social media platform promised to crack down on paid promotions for weapons.

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Influencer marketing trends 2020

influencer marketing trends 2020

Influencer marketing trends 2020 including data and insight; the Instagram, TikTok wars; the march of the regulators and bandwagoning. 

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Influencer marketing: year in review 2019

influencer marketing year in review 2019

Influencer marketing year in review 2019: from Fyre Festival to Instagram outages and like-hiding to the rapid growth and professionalisation of our industry.

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Cash not compliance driving Instagram policy

Cash not compliance driving instagram policy

Instagram may learn that disguising a commercial play as one of earning our trust might ultimately have the opposite effect. 

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Fad or future: Was 2019 the year of influencer marketing?

influencer marketing fad

Influencer marketing is no fad. Big business and big budgets are entering the space. The channel can have a higher calling beyond selling stuff. But it is not without its challenges - disclosure and ethics and influencer fraud remain ongoing issues.

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Influencer marketing: online conversations plummet 42%

influencer marketing conversations drop

Influencer marketing conversations drop but searches via Google continue to climb along with budgets.

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Influencers’ incomes soar but remain underpaid

Influencers’ incomes soar but remain underpaid

Influencers underpaid: The average cost per influencer sponsored post has soared but don't confuse the average with the median

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‘OK boomer’ attacks attitude more than age

ok boomer attacks attitude more than age

'OK boomer' attacks attitude more than age. It is a reminder to all of us communicators to be more sophisticated in our audience segmentation.

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Unconscious bias in influencer marketing

unconscious bias in influencer marketing

Why accepting unconscious bias in influencer marketing is not just ethically wrong but is a lost opportunity for brands to engage with wider groups.

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PR guide to influencer marketing governance launched

PR influencer marketing guide compliance

#FuturePRoof has today published a guide addressing the need for influencer marketing governance in public relations.

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Australian Influencer Marketing Council formed

Australian Influencer Marketing Council aimco

The Australian Influencer Marketing Council (AIMco) has launched to provide a platform for companies working within influencer marketing to work more collaboratively and develop best practice standards.

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Image manipulation clouds influencer marketing

image manipulation clouds influencer marketing

Judge image manipulation within influencer marketing by its intent to deceive not on cloud formations.

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Estée Lauder and Revolve demonstrate importance of influencer marketing

Estée Lauder and Revolve demonstrate the worth of influencer marketing

Estée Lauder and Revolve demonstrate the importance of influencer marketing to their profits by devoting 70%-75% of marketing spend to the discipline

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Vuelio expands online influence awards

Vuelio expands online influence awards

Vuelio expands online influence awards to include podcasters, Instagrammers online campaigners, bloggers and influencer marketers.

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Is influencer marketing a busted flush? Analysis of a Cision whitepaper

Is influencer marketing a busted flush.

Examining assertions made by Cision in its whitepaper: Is influencer marketing a busted flush? Are the contentions accurate and context relevant? Does influencer marketing get the research it deserves?

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