THE INFLUENCER MARKETING LAB
BY SCOTT GUTHRIE
Esme Rice: Mindshare Worldwide Influencer Practice Lead
Sammy Albon – Creator turned Senior Campaign Director
TikTok new guidelines: virtual influencers must be tagged
Meta Verified: Getting ahead of regulation
Meta Verified: playing with net neutrality
Hilton uploads 10-min ad to TikTok … and it’s good
Why #muffboss won’t replace #AD
TikTok’s de-influencing trend: a reminder of influence
TikTok’s secret weapon: young voters
Tough Times for TikTok in 2023
Logan Paul’s cautionary tale for creator-owned brands
Scarcity principle: Prime Hydration sells out in UK
Verity Park founder of TBH Talent talks creators
Lydia Millen – tone deaf or in tune with her audience?
Study shows influencers drive social commerce
Battle for social commerce sales
Myleene Klass: trifecta of ASA rulings
Is Mastodon influencer marketing ready?
Ian Forrester of DAIVID on effective influencer marketing measurement
Boohoo and Patagonia’s very different approaches to championing sustainability
Abha Gallewale, global social strategy manager at ASICS talks sport creators
Some contrarian views on Instagram’s feature changes
Catherine Yeo discusses her new book: The Creator Revolution
Why Instagram shouldn’t listen to Kylie
US proposes crackdown on influencers
61% don’t trust mega influencers to declare ads
C Talent, a disabled-led talent management agency, joins Whalar
‘Iconic Kisses’ wins PRWeek Global Awards 2022
Influencers banned from fronting gambling ads to under-18s
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