Writing for the web: we only scan read web content so help your readers become more engaged by following these 16 formatting tips.

Katy Perry now has 102 million Twitter followers. Real influence lies in context and honest engagement. Influencer marketing goes beyond a creator's audience size.

Communicators no longer compete for space. Today we compete for attention and trust. Become a better content marketer by following these 14 effective writing tips.

Increased professionalism, embracing disclosure and a possible future for traditional media - an interview with the Chief Growth Officer at indaHash, an influencer marketing platform

The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years. Find out how it affects communicators.

Optimise your LinkedIn profile to inform, teach and support existing and prospective customers. Write for customers; not recruiters.

Effective influencer marketing campaigns are measured on an ability to pull an audience into action not just reach it. This is why influencer marketing engagement wins over reach.

Vulnerability in leadership: why leaders showing considered vulnerability build stronger, more devoted teams and customer relationships by demonstrating a strength which embraces uncertainty, risk, emotional exposure, and self-awareness.

You wouldn’t hire an employee on a whim without a recruitment, selection or induction process. When selecting an influencer to represent your entire brand why don't firms follow the same rigor? 

13 Skype tips, reminders and features to improve productivity and professionalism of your calls.

What happens when the very people responsible for protecting and enhancing your brand on social media go rogue? RadioShack found out the hard way.

Successful firms use the wisdom of the crowd to co-create new products and revamp existing ones. The Economist improved click-through rates on its homepage by 8% by listening to its readers.

So many brands bluff their way through influencer marketing programmes. Here are eight ways to professionalize your approach.