Charlotte Williams talks influencer pricing

Charlotte Williams influencer marketing lab

Episode 25 of the Influencer Marketing Lab podcast where I speak Charlotte Williams, founder of SevenSix agency about influencer pricing

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Tom Augenthaler talks B2B influencer marketing

Tom Augenthaler Influencer Marketing Lab

Episode 24 of the Influencer Marketing Lab podcast where I speak with Tom Augenthaler about B2B influencer marketing.

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From YouTube Microcelebrity to Mainstream Star with Dr Kathryn Murphy

Dr Kathryn Murphy Influencer Marketing Lab podcast

Episode 23 of the Influencer Marketing Lab podcast where I speak with Dr Kathryn Murphy about YouTubers becoming mainstream celebrities

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Dr Alex joins OnlyFans widening the platform’s appeal

Dr Alex joins onlyfans

Dr Alex George, Love Islander, doctor and mental health campaigner joins OnlyFans widening the subscription platform’s appeal. 

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Repeat offenders blight influencer industry

Repeat offenders blight influencer industry

UK advertising watchdog report identifies high rate of influencers repeatedly flouting ad disclosure rules. 

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Creator subscription services? We’ve been here before with TIDAL

A rash of subscription-only content platforms is cropping up to house influencer content. Here's what we learned from TIDAL.

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WTF is an NFT: why creators are turning to Non-Fungible Tokens

WFT is an NFT Non-Fungible Tokens

Find out what the F#@k NFTs are and how Logan Paul can sell 10-second YouTube clips for $15,000 via NFT

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Talking TikTok music with Emma Harman President of Whalar, EMEA

Emma Harman Whalar Influencer Marketing Lab

Episode 22 of the Influencer Marketing Lab podcast where I speak with Emma Harman,  President of Whalar for EMEA.

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Netflix-ing the creator economy

Netflix-ing the creator economy

Netflix-ing the creator economy: Shift in the way influencers get paid from brand partnerships to pay-a-per-view and subscription revenue models.

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Making kids media smart about influencer marketing

kids get media smart about influencer marketing

New teaching resource aims to help children understand the commercial link between social influencers and the brands they may be promoting. 

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Profile of Happy Yolk, & the Egg that broke Instagram

Happy Yolk influencer marketing lab

Episode 21 of the Influencer Marketing Lab podcast where I speak with Happy Yolk founders Chris Godfrey and Alissa Khan-Whelan.

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Profile of Dominic Smales & the future of social talent

Dominic Smales influencer marketing lab podcast

Episode 20 of the Influencer Marketing Lab podcast where I speak with Dominic Smales.

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Actors union approves influencer agreement

SAG-AFTA influencer agreement

The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has approved a new influencer agreement to cover influencer-generated branded content.

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Profile of Max Osborne, ThisThat co-founder

Max Osborne influencer marketing lab

Episode 19 of the Influencer Marketing Lab podcast where I speak with Max Osborne, co-founder of ThisThat.

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QVC-ification of influencer marketing

QVC-ification of influencer marketing influencer marketing lab

Enabled by the trifecta of rapid growth in online video, influencer marketing and social commerce, live-stream shopping could fast-become the QVC-ification of influencer marketing.

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Profile: Brendan Gahan, partner at Mekanism

Brendan Gahan influencer marketing lab profile

Episode 18 of the Influencer Marketing Lab podcast where I speak with Brendan Gahan, partner at Mekanism.

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Reality TV stars versus social media influencers

Mark Dandy Captivate Influence influencer marketing lab

Episode 17 of the Influencer Marketing Lab podcast where I speak with friend-of-the-show Mark Dandy of Captivate Influence about some of the differences between reality TV celebs and influencers.

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Profile: Rahul Titus, head of influence, Ogilvy

Rahul Titus Ogilvy Influencer Marketing Lab podcast

Episode 16 of the Influencer Marketing Lab podcast where I speak with Rahul Titus, head of influence, Ogilvy

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Love Island, test & trace and that £63,000

test and trace £63000

We now know the UK government spent £63,000 paying Love Island stars for their part in promoting the Test and Trace app. Was it money well spent?

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Exploring Public Relations and Management Communication: a review

Exploring Public Relations: book at once both theoretical and practical; esoteric and accessible.  A benchmark text. 

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Profile of Cody Eastmond senior director at Science Magic Inc.

Cody Eastmond science magic inc influencer marketing lab

Episode 15 of the Influencer Marketing Lab podcast where I speak with Cody Eastmond, senior director at Science Magic Inc.

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Profile of Dr Sevil Yesiloglu and new influencer marketing book

Dr Sevil Yesiloglu LCC influencer marketing lab

Episode 14 of the Influencer Marketing Lab podcast where I speak with Dr Sevil Yesiloglu of UAL's LCC about her new influencer marketing book

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Profile of MediaCom’s Emily Trenouth

Emily Trenouth mediacom influencer marketing lab

Episode 13 of the Influencer Marketing Lab podcast where I speak with Emily Trenouth, head of influencer marketing at MediaCom.

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Unintended consequences of regulating big tech

Unintended consequences of regulating big tech digital markets unit

The Competition and Markets Authority is forming the Digital Markets Unit but could there be unintended consequences to regulating big tech? - and if so how do we prevent that?

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