How influencers became publishers – an interview with indaHash
Increased professionalism, embracing disclosure and a possible future for traditional media - an interview with the Chief Growth Officer at indaHash, an influencer marketing platform
Read more
Listen. Pre-empt. Engage. Repeat
In today’s world of infinite choice earning engaged voters and consumers is far more valuable to political parties and brands than having merely satisfied ones. This takes a community.
How Corbyn used influencers in UK general election
How Labour leader Jeremy Corbyn used influencer marketing, brand advocacy and user generated content to reach, then mobilize, the youth vote at the UK’s general election.
All PR practitioners should be VPs of Influence
PR practitioners are best placed to build long-term, mutually-beneficial relationships with influencers.
General Data Protection Regulation (GDPR): a marketer’s overview
The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years. Find out how it affects communicators.
Read more
How to optimise your LinkedIn profile for social selling
Optimise your LinkedIn profile to inform, teach and support existing and prospective customers. Write for customers; not recruiters.
Read more
Influencer marketing: Why engagement wins over reach
Effective influencer marketing campaigns are measured on an ability to pull an audience into action not just reach it. This is why influencer marketing engagement wins over reach.
Read more
Give us human leaders not perfect ones
Vulnerability in leadership: why leaders showing considered vulnerability build stronger, more devoted teams and customer relationships by demonstrating a strength which embraces uncertainty, risk, emotional exposure, and self-awareness.
Read more
Treat selecting an influencer like recruiting an employee
You wouldn’t hire an employee on a whim without a recruitment, selection or induction process. When selecting an influencer to represent your entire brand why don't firms follow the same rigor?
Read more
13 Skype tips to improve productivity and professionalism
13 Skype tips, reminders and features to improve productivity and professionalism of your calls.
Read more
When employees go rogue on company Facebook account
What happens when the very people responsible for protecting and enhancing your brand on social media go rogue? RadioShack found out the hard way.
Read more
Importance of co-creation with customers
Successful firms use the wisdom of the crowd to co-create new products and revamp existing ones. The Economist improved click-through rates on its homepage by 8% by listening to its readers.
Read more
The content marketing acid test
Would you pay to consume content created by brands? Most wouldn’t. That’s the content marketing acid test. Read why content marketing should always be useful to its target audience.
Why confusing the mission statement with a sense of mission is bad for business
Confuse mission statements with a sense of mission at your peril. Lofty statements do not translate into a sense of mission without continual thought and effort – writes Scott Guthrie
How Influencer marketers can avoid a PewDiePie incident
By following best practice influencer marketers can limit the fallout or even avoid being involved in incidents when influencers go rogue – writes Scott Guthrie
8 ways to professionalize your influencer marketing
So many brands bluff their way through influencer marketing programmes. Here are eight ways to professionalize your approach.
Read more
Why calling yourself an influencer is just plain wrong
Calling yourself an influencer is like buying yourself a T-Shirt with the words: ‘World’s greatest lover’ printed on the front – writes Scott Guthrie.
PewDiePie hit 50m YouTube subscribers over night. Now a switch to Facebook?
PewDiePie hit 50m YouTube subscribers over night. Will the Swedish video creator make good on his word and delete his YouTube channel? What next asks Scott Guthrie
How Forbes’ list of highest-paid YouTube stars 2016 shows influencers are dramatically underpaid
The top 12 YouTube creators earned a combined $70.5 million in the 12-months to June. They’ll be earning far more this time next year – writes Scott GuthrieRead more
YouTubers as antidote to post-truth world
Will the Casey Neistat new venture bring a bit of Buzzfeed and Vox.com to CNN to help mend a broken and distrusted traditional media asks Scott Guthrie
Read more
We are all publishers now but too few are sub editors
Thanks to the social web we are all publishers now, but before we press ‘send’ we must always ask: who’s this for? Is it useful? Do I trust its source? – writes Scott Guthrie
Living in a post-factual world
The rhetoric surrounding the UK’s Brexit and Donald Trump’s US presidency shows we are now living in a post-factual world. How did we get here and how can we get past it – asks Scott Guthrie.
YouTube launches social media platform to stave off rival video platforms
YouTube launches Community to increase engagement between influencers and their subscribers as the fight for video advertising revenue heats up – writes Scott Guthrie
Read more
The ‘reach myth’ of influencer marketing
The influencers you use might be ripping you off. But only if you fail to put them through the process of proper digital due diligence and don’t look beyond reach as a yardstick for influence – writes Scott Guthrie