how to write effective emails

14 tips for writing more effective emails

Helping communicators get more done by following these 14 tips to writing effective emails.

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How to build creative teams pencils sabguthrie

Why successful firms build change into their DNA via creative teams

Change is continual; a constant. Successful firms know they must build change into their DNA; embedded as an organisational competence through creative teams.

It's communicators who help recalibrate change management roles, moving from planning and managing to helping their companies’ leaders build change capabilities. Their skill in effective two-way communications becomes the glue binding a network of connections for sharing learning.

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Net neutrality UK a communicators overview sabguthrie

Net neutrality UK: a communicator’s overview

The US just scrapped net neutrality regulations - the rules protecting an open Internet. Could the UK be next? And what impact for communicators? What even is net neutrality? Here's a primer.

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Time to reclassify social media platforms as publishers

Time to reclassify social media platforms as publishers

The time has come to reclassify social media platforms as publishers. They must drop the pretence that they are simply platforms and channels for publishers rather than media companies themselves.

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influencers ignore FTC

The simple reason successful social influencers ignore the FTC

There's one simple reason many social influencers ignore influencer marketing disclosure regulations. And it's not that they're ignorant of the rules.

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Facebook: Tech giants should show profit and responsibility in content

Tech giants: why with great power should come responsibility in content

Why tech giants should shoulder more responsibility for the content they profit from. And regulators should consider reclassifying them from platform to publisher.

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Gaming influencer marketing to death

Influencer marketing is gaming itself to death. Here’s how to stop it

Some influencers are gaming influencer marketing. But only because brands and creative agencies allow them to. Here's how to stop the practice.

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18 whatsapp hacks scott guthrie sabguthrie.info

18 WhatsApp hacks to help you communicate better

Over a billion people use WhatsApp every day to stay connected with family, friends, colleagues and customers.

The cross-platform messaging app, bought by Facebook in 2014 for $22 billion, announced this week it WhatsApp Business plans. It’s time to get the most out of this cross-platform messaging app with these 18 WhatsApp hacks and product features.

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writing for the web

16 ways to focus your content formatting on results

Writing for the web: we only scan read web content so help your readers become more engaged by following these 16 formatting tips.

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Influencer marketing more than numbers

Katy Perry at 100m Twitter followers: what impact for influencer marketing?

Katy Perry now has 102 million Twitter followers. Real influence lies in context and honest engagement. Influencer marketing goes beyond a creator's audience size.

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effective writing tips

14 tips that will make you a more effective writer

Communicators no longer compete for space. Today we compete for attention and trust. Become a better content marketer by following these 14 effective writing tips.

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How influencers became publishers – an interview with indaHash

Increased professionalism, embracing disclosure and a possible future for traditional media - an interview with the Chief Growth Officer at indaHash, an influencer marketing platform

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Listen. Pre-empt. Engage. Repeat

Listen. Pre-empt. Engage. Repeat

In today’s world of infinite choice earning engaged voters and consumers is far more valuable to political parties and brands than having merely satisfied ones. This takes a community.

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How Corbyn used influencers in UK general election

How Labour leader Jeremy Corbyn used influencer marketing, brand advocacy and user generated content to reach, then mobilize, the youth vote at the UK’s general election.

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All PR practitioners should be VPs of Influence

All PR practitioners should be VPs of Influence

PR practitioners are best placed to build long-term, mutually-beneficial relationships with influencers.

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General Data Protection Regulation (GDPR): a marketer’s overview

General Data Protection Regulation (GDPR): a marketer’s overview

The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years. Find out how it affects communicators.

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How to optimise your LinkedIn profile for social selling

Optimise your LinkedIn profile to inform, teach and support existing and prospective customers. Write for customers; not recruiters.

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Influencer marketing Why engagement wins over reach

Influencer marketing: Why engagement wins over reach

Effective influencer marketing campaigns are measured on an ability to pull an audience into action not just reach it. This is why influencer marketing engagement wins over reach.

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Vulnerability in leadership

Give us human leaders not perfect ones

Vulnerability in leadership: why leaders showing considered vulnerability build stronger, more devoted teams and customer relationships by demonstrating a strength which embraces uncertainty, risk, emotional exposure, and self-awareness.

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selecting an influencer

Treat selecting an influencer like recruiting an employee

You wouldn’t hire an employee on a whim without a recruitment, selection or induction process. When selecting an influencer to represent your entire brand why don't firms follow the same rigor? 

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13-tips-improve-Skype-calls

13 Skype tips to improve productivity and professionalism

13 Skype tips, reminders and features to improve productivity and professionalism of your calls.

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When employees go rogue on company Facebook account

When employees go rogue on company Facebook account

What happens when the very people responsible for protecting and enhancing your brand on social media go rogue? RadioShack found out the hard way.

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Customer co-creation for successful marketing

Importance of co-creation with customers

Successful firms use the wisdom of the crowd to co-create new products and revamp existing ones. The Economist improved click-through rates on its homepage by 8% by listening to its readers.

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content marketing acid test

The content marketing acid test

Would you pay to consume content created by brands? Most wouldn’t. That’s the content marketing acid test. Read why content marketing should always be useful to its target audience.

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