Episode 45 of the Influencer Marketing Lab podcast where Catherine Yeo discusses her new book - The Creator Revolution: How Today’s Creative Talents Are Shaping Our Tomorrow
The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
Welcome to episode 45 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This week I'm in conversation with Catherine Yeo - creator and author of new book - The Creator Revolution: How Today’s Creative Talents Are Shaping Our Tomorrow
In this episode we
- discuss the seven characteristics of a creator
- examine Wikipedia's guidelines around notability and why this leads to fewer creators benefitting from their own Wikipedia pages
- ask whether the steam has gone out of the creator economy
- debate whether the future lies in tools or platforms?
I want to hear your feedback. Either drop me a line or leave a voicemail message directly from the landing page.
- Buy the book
- Catherine Yeo Twitter
- Catherine Yeo LinkedIn
- Catherine Yeo Instagram
- Creative Contemplation by Catherine Yeo Substack
- Rex Woodbury Substack
- The Information Creator Economy
- Why so few creators have Wikipedia bios
- Dead Bed Shed Tumblr
Catherine Yeo biography
When author Catherine Yeo started publishing content online nearly a decade ago, she was stunned when she learned she could build an audience of hundreds of thousands and make money from the venture. While she didn’t realize she was a creator then, Yeo did recognize the impending movement and power content creation had on our future.
The Creator Revolution: How Today’s Creative Talents Are Shaping Our Tomorrow examines the historic rise of digital content creators and their impact on transforming both our present and our future. You'll hear incredible stories from creators such as...
- Issa Rae, star and co-creator of HBO’s Insecure, who launched her filmmaking career on YouTube.
- Claudine James, a teacher who went from instructing twenty-two students in her classroom to over 3 million on TikTok.
- Ryan Kaji, who earned $30 million in 2020 as a nine-year-old creator and entrepreneur.
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Hi Ian – thank you for taking the time to comment. My podcast, The Influencer Marketing Lab, is sponsored by Tagger Media. This is noted in the opening line of the show notes after the standfirst. Beyond the mention of Tagger Media in the intro, outro and midroll the firm has no editorial control over the content. I bought my copy of The Creator Revolution: How Today’s Creative Talents Are Shaping Our Tomorrow.