Episode 45 of the Influencer Marketing Lab podcast where Catherine Yeo discusses her new book - The Creator Revolution: How Today’s Creative Talents Are Shaping Our Tomorrow

The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

Show notes

Welcome to episode 45 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This week I'm in conversation with Catherine Yeo - creator and author of new book - The Creator Revolution: How Today’s Creative Talents Are Shaping Our Tomorrow

In this episode we

  • discuss the seven characteristics of a creator
  • examine Wikipedia's guidelines around notability and why this leads to fewer creators benefitting from their own Wikipedia pages
  • ask whether the steam has gone out of the creator economy
  • debate whether the future lies in tools or platforms?

I want to hear your feedback. Either drop me a line or leave a voicemail message directly from the landing page.

The Creator Revolution book cover

The Creator Revolution -- a new book by Catherine Yeo.

Useful links

Catherine Yeo biography

When author Catherine Yeo started publishing content online nearly a decade ago, she was stunned when she learned she could build an audience of hundreds of thousands and make money from the venture. While she didn’t realize she was a creator then, Yeo did recognize the impending movement and power content creation had on our future.

The Creator Revolution: How Today’s Creative Talents Are Shaping Our Tomorrow examines the historic rise of digital content creators and their impact on transforming both our present and our future. You'll hear incredible stories from creators such as...

  • Issa Rae, star and co-creator of HBO’s Insecure, who launched her filmmaking career on YouTube.
  • Claudine James, a teacher who went from instructing twenty-two students in her classroom to over 3 million on TikTok.
  • Ryan Kaji, who earned $30 million in 2020 as a nine-year-old creator and entrepreneur.
Today, over 50 million people consider themselves creators and more than 200 million pieces of content are published every minute. Yeo predicts a new golden age of opportunities as our technological world continues to evolve. Welcome to the Creator Revolution — we are only just beginning.

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Scott Guthrie is a professional adviser within the influencer marketing industry. He is an event speaker, university guest lecturer, media commentator on influencer marketing and active blogger. He works with brands, agencies and platforms to achieve meaningful results from influencer marketing. That tells you something about him but it's not giving you a lot of detail, is it? So, read more here.

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    1. Hi Ian – thank you for taking the time to comment. My podcast, The Influencer Marketing Lab, is sponsored by Tagger Media. This is noted in the opening line of the show notes after the standfirst. Beyond the mention of Tagger Media in the intro, outro and midroll the firm has no editorial control over the content. I bought my copy of The Creator Revolution: How Today’s Creative Talents Are Shaping Our Tomorrow.

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