Professional advisory services to the influencer marketing industry.

Scott Guthrie Influencer Marketing Lab

AS SEEN IN TITLES INCLUDING: 

Financial Times
Vice Media
Business Insider
PR Week
The Drum
Channel 5
CityAm logo
Campaign Magazine
mediatel-ld
ADVISORY

I provide influencer marketing agencies and influencer marketing platforms with the expertise to identify opportunities for business improvement and gaps in existing processes. Clients rely on my discreet services for insight, advice and planning. 

BLOG

Vuelio has included this website within its top 10 PR blogs for the past five years - 2022, 2021, 2020, 2019, 2018.

Browse over 200 influencer marketing related articles plus a further 100 articles focused on communications and change management.

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PODCAST

The Influencer Marketing Lab podcast is a weekly show dedicated to the growth spurts and growing pains of influencer marketing. Now in its sixth season, guests have included Meta's head of content innovation & solutions Becky Owen, Gymshark’s global partnerships director Calum Watson, Ogilvy’s head of influence Rahul Titus, Whalar’s chief client officer Emma Harman, partner at QED Investors’ Yusuf Özdalga and  Chris Stokel-Walker technology journalist and author of TikTok Boom.


nEWSLETTER

Creator Briefing is a weekly newsletter devoted to charting the rise and professionalism of influencer marketing. Each week I curate the most relevant influencer marketing stories of the past seven days providing insight and analysis of the them industry themes. Stay relevant. Sign up here.

Influencer Marketing Trade Body - home
INFLUENCER MARKETING tRADE BODY

The Influencer Marketing Trade Body (IMTB) is a not-for-profit, professional membership organisation dedicated to building a robust and sustainable future for the influencer marketing industry. 

CONFERENCE KEYNOTES

I speak at around 25 events a year delivering keynote speeches, participating on industry panels and hosting conferences. I have spoken at industry events in Cairo, Naples, Ravenna and across the United Kingdom as well as globally via webinar.

MEDIA COMMENTATOR

Media titles including the Financial Times, the Telegraph, the Daily Mail, City A.M., Vice Media, PR Week, The Drum, and Insurance Post have called upon my influencer marketing insight for articles. Visit the media mentions page. 

LATEST ARTICLES

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