Episode 18 of the Influencer Marketing Lab podcast where I speak with Brendan Gahan, partner at Mekanism.


The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

Show notes

Welcome to episode 18 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This week I'm in conversation with Brendan Gahan, Partner and Chief Social Officer at Mekanism. Often quoted in articles about influencer marketing in publications including the New York Times, Ad Age and Tubefilter Brendan has also been part of Vidcon's Advisory Board since 2014. 

In our interview we cover:

  • How Brendan cut his teeth selling-in Smosh as an early YouTuber deal .
  • A day in the life at Mekansim as Chief Social Officer
  • How shoppable livestreaming will be a key trend within influencer marketing
  • Potential for Chinese-owned apps to displace Facebook and Instagram
  • The George Foreman Grill-ification of the creator economy

Useful related links

Brendan Gahan | influencer marketing lab

Brendan Gahan talks about shoppable livestreaming (The QVC-ification of influencer marketing) on the Influencer Marketing Lab podcast. 

Brendan Gahan biography

Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency’s social division.

Gahan has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. Brendan was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017.

Gahan is a regular contributor to Entrepreneur and has recently been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, and Ad Age for his expertise on social media platforms, the rise of dark social and influencer marketing.

Where to find Brendan Gahan online

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Scott Guthrie is a professional adviser within the influencer marketing industry. He is an event speaker, university guest lecturer, media commentator on influencer marketing and active blogger. He works with brands, agencies and platforms to achieve meaningful results from influencer marketing. That tells you something about him but it's not giving you a lot of detail, is it? So, read more here.

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