With the UK’s Online Safety Act finally law. What effect will social media platforms’ mandate to automatically take down offending creator content have? What redress will creators have if they believe their content was wrongly removed?

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The Online Safety Act has finally become law. It’s taken a while. Last December TikTok’s Giles Derrington quipped during a morning briefing at the Houses of Parliament that the Online Safety Bill (as was) had been discussed in Parliament longer than TikTok had been incorporated in the UK. 

The Act promises a safer Internet for children and seeks to empower adults to have better control of what they see online. 

Online and social media companies will now be expected to remove any illegal content quickly or stop it from being uploaded in the first place.

This makes sense. Absolutely. But social media platforms should provide users with a clear, codified set of guidelines for content that is unacceptable. Guidance should include the terms on which content will be automatically taken down. The process by which content creators can appeal against this decision. The duration of this process. 



Meta has been gearing up - expanding its tests on its paid-for Meta Verified service which includes in its features “access to support and help troubleshooting account issues.” Surely that’s code for “gumshields in. Scrum down … we’re about to get a lot of complaints and questions from our customers.”

When Meta first announced it was launching a paid subscription back in February (See Creator Briefing #94) the Company's CEO, Mark Zuckerberg responded to a comment on his Facebook blog post. saying "providing direct access to customer support for millions or billions of people costs a significant amount of money. Subscription fees will cover this".

Here’s the full Government press release announcing the Online Safety Act.

The new laws will roll out in three phases. Ofcom is publishing its first consultation on illegal harms – including child sexual abuse material, terrorist content and fraud – on 9 November 2023.

Ofcom has set out its plans for putting online safety laws into practice, and what the watchdog expects from tech firms, now that the Online Safety Act has passed.

Finally the BBC offers a pretty good explainer of what the new Bill is, who regulates it and what campaigners say about it. 

Scott Guthrie is a professional adviser within the influencer marketing industry. He is an event speaker, university guest lecturer, media commentator on influencer marketing and active blogger. He works with brands, agencies and platforms to achieve meaningful results from influencer marketing. That tells you something about him but it's not giving you a lot of detail, is it? So, read more here.

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  1. This blog post delves into a critical and timely topic, exploring the potential effects of platforms taking down offending creator content. The author prompts readers to consider the broader implications on creators, audiences, and the platforms themselves. The question raised is both thought-provoking and relevant in today’s digital landscape, where content moderation and platform policies are under increasing scrutiny.

    The brevity of the title encapsulates the central theme succinctly, inviting readers to delve into the complexities of content moderation in the online sphere. The blog opens a space for contemplation on issues of free expression, censorship, and the responsibility of platforms in shaping online discourse.

    Overall, this post serves as a catalyst for meaningful discussions on the evolving dynamics between content creators and the platforms hosting their work. It encourages readers to reflect on the potential impact on the digital content landscape as platforms navigate the delicate balance between promoting diverse expression and mitigating harm. A well-framed question that sparks necessary contemplation in the ever-evolving realm of online content.https://liscro.com/

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