I’ve now written 19 Short Thoughts at http://www.shortthoughts.co. Seventeen of them this month – writes Scott Guthrie

Short thoughts are one-minute reads about change and creativity in management.

They aren’t shallow thoughts. They are quick thoughts. Ones to be continued. To be expanded upon later. To be polished elsewhere. They are work in progress. They’re designed to stimulate thought.

Here’s last week’s round up. Let me know what you think.

From information push to intelligence pull - short thoughts by https://sabguthrie.info

Today public relations practitioners help leaders guide their firms; helping them make good decisions.

Decisions based on listening. And listening not just to shareholders. But to the web of stakeholders who hold the power to sustain firms into the long term. Decisions based on understanding the differing contexts of each stakeholder group.

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Organisational power as current not currency https://sabguthrie.info

Managers have moved from knowledge hoarders to knowledge pumps. The moniker: ‘knowledge is power’ is being replaced with ‘power belongs to the network’.

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From change as event to change as routine https://sabguthrie.info

Existing change management methodologies treat change as initiatives: projects with defined start and end dates.

We prepare people for the change initiative. We build support for that specific change event. We make the change happen. We reinforce the change. We institutionalise the change.

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Communicators: co-create, collaborate & co-operate http://sabguthrie

Communicators: co-create, collaborate & co-operate

Today’s successful communications plans are integrated communications plans. Plans which need collaboration and co-creation. Where paid media sits cheek-by-jowl with earned media. Where content is created and shared with engaged publics who are pulled to an organisation’s owned media.

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Visit http://www.shortthoughts.co for daily one-minute reads covering communications, change and creativity in management. Or subscribe here for longer-form articles and weekly short thought round ups.

Scott Guthrie is a professional adviser within the influencer marketing industry. He is an event speaker, university guest lecturer, media commentator on influencer marketing and active blogger. He works with brands, agencies and platforms to achieve meaningful results from influencer marketing. That tells you something about him but it's not giving you a lot of detail, is it? So, read more here.

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