SHORT THOUGHTS ROUND UP: WEEK ENDING 25 OCTOBER 2015

I’ve now written 19 Short Thoughts at http://www.shortthoughts.co. Seventeen of them this month – writes Scott Guthrie

Short thoughts are one-minute reads about change and creativity in management.

They aren’t shallow thoughts. They are quick thoughts. Ones to be continued. To be expanded upon later. To be polished elsewhere. They are work in progress. They’re designed to stimulate thought.

Here’s last week’s round up. Let me know what you think.


From information push to intelligence pull - short thoughts by http://sabguthrie.info

Today public relations practitioners help leaders guide their firms; helping them make good decisions.

Decisions based on listening. And listening not just to shareholders. But to the web of stakeholders who hold the power to sustain firms into the long term. Decisions based on understanding the differing contexts of each stakeholder group.

Keep reading


Organisational power as current not currency http://sabguthrie.info

Managers have moved from knowledge hoarders to knowledge pumps. The moniker: ‘knowledge is power’ is being replaced with ‘power belongs to the network’.

Keep reading

.

.

.

.


From change as event to change as routine http://sabguthrie.info

Existing change management methodologies treat change as initiatives: projects with defined start and end dates.

We prepare people for the change initiative. We build support for that specific change event. We make the change happen. We reinforce the change. We institutionalise the change.

Keep reading


Communicators: co-create, collaborate & co-operate http://sabguthrie

Communicators: co-create, collaborate & co-operate

Today’s successful communications plans are integrated communications plans. Plans which need collaboration and co-creation. Where paid media sits cheek-by-jowl with earned media. Where content is created and shared with engaged publics who are pulled to an organisation’s owned media.

Keep reading


Visit http://www.shortthoughts.co for daily one-minute reads covering communications, change and creativity in management. Or subscribe here for longer-form articles and weekly short thought round ups.

About the Author Scott Guthrie

Scott Guthrie works with companies to drive business growth in the social age through strategic insight and technical know-how. Read my full bio here.

follow me on:

Leave a Comment: