I’ve now written 19 Short Thoughts at http://www.shortthoughts.co. Seventeen of them this month – writes Scott Guthrie
Short thoughts are one-minute reads about change and creativity in management.
They aren’t shallow thoughts. They are quick thoughts. Ones to be continued. To be expanded upon later. To be polished elsewhere. They are work in progress. They’re designed to stimulate thought.
Here’s last week’s round up. Let me know what you think.
Today public relations practitioners help leaders guide their firms; helping them make good decisions.
Decisions based on listening. And listening not just to shareholders. But to the web of stakeholders who hold the power to sustain firms into the long term. Decisions based on understanding the differing contexts of each stakeholder group.
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Managers have moved from knowledge hoarders to knowledge pumps. The moniker: ‘knowledge is power’ is being replaced with ‘power belongs to the network’.
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Existing change management methodologies treat change as initiatives: projects with defined start and end dates.
We prepare people for the change initiative. We build support for that specific change event. We make the change happen. We reinforce the change. We institutionalise the change.
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Communicators: co-create, collaborate & co-operate
Today’s successful communications plans are integrated communications plans. Plans which need collaboration and co-creation. Where paid media sits cheek-by-jowl with earned media. Where content is created and shared with engaged publics who are pulled to an organisation’s owned media.
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Visit http://www.shortthoughts.co for daily one-minute reads covering communications, change and creativity in management. Or subscribe here for longer-form articles and weekly short thought round ups.
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