Short Thoughts round up week ending 11 October 2015 www.sabguthrie.info

SHORT THOUGHTS ROUND UP: WEEK ENDING 11 OCTOBER 2015

I have started writing daily at www.shortthoughts.co via Tumblr. Here’s the round up of one-minute reads from last week – writes Scott Guthrie

Short thoughts are one-minute reads about communications, change and creativity in management.

Short thoughts aren’t shallow thoughts. They are quick thoughts. Ones to be continued. To be expanded upon later. To be polished elsewhere. They are work in progress. They’re designed to stimulate thought.

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Short 102

You know when you ask a colleague what they’re working on and they tell you how they’re “working on some strategies to tackle blah, blah” and you think “perhaps you mean tactics …” but then think perhaps you’re being pedantic?

Keep reading

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Short 103

The content marketing acid test. How useful is your content?

Content is still king but community is its kingdom. John Deere’s ‘the Furrow’, and the Michelin guides worked a century ago as content marketing examples because they enhanced their readers’ lives. They didn’t satisfy themselves with just flogging tractors and tyres.

Keep reading

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Short 104

Profit optimisation is fine. Profit maximisation isn’t. Turning a Nelsonian eye to everything apart from making money for shareholders is no longer acceptable – or commercially viable in the long run.

Keep reading

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short 105

Public relations is about helping organisations build relationships in public with various publics.

Keep reading

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Short 106

Hierarchical management is bad for business. Command and control works well in bureaucratic organisations operating in slow moving, stable industries where firms can concentrate on looking inwards to driving out inefficiencies.

Keep reading

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Visit http://www.shortthoughts.co for daily one-minute reads covering communications, change and creativity in management. Or subscribe here for longer-form articles and weekly short thought round ups.

About the Author Scott Guthrie

Scott Guthrie works with companies to drive business growth in the social age through strategic insight and technical know-how. That’s not giving you a lot of detail, is it? So, read more here.

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