I have started writing daily at www.shortthoughts.co via Tumblr. Here’s the round up of one-minute reads from last week – writes Scott Guthrie
Short thoughts are one-minute reads about communications, change and creativity in management.
Short thoughts aren’t shallow thoughts. They are quick thoughts. Ones to be continued. To be expanded upon later. To be polished elsewhere. They are work in progress. They’re designed to stimulate thought.
You know when you ask a colleague what they’re working on and they tell you how they’re “working on some strategies to tackle blah, blah” and you think “perhaps you mean tactics …” but then think perhaps you’re being pedantic?
The content marketing acid test. How useful is your content?
Content is still king but community is its kingdom. John Deere’s ‘the Furrow’, and the Michelin guides worked a century ago as content marketing examples because they enhanced their readers’ lives. They didn’t satisfy themselves with just flogging tractors and tyres.
Profit optimisation is fine. Profit maximisation isn’t. Turning a Nelsonian eye to everything apart from making money for shareholders is no longer acceptable – or commercially viable in the long run.
Public relations is about helping organisations build relationships in public with various publics.
Hierarchical management is bad for business. Command and control works well in bureaucratic organisations operating in slow moving, stable industries where firms can concentrate on looking inwards to driving out inefficiencies.
Visit http://www.shortthoughts.co for daily one-minute reads covering communications, change and creativity in management. Or subscribe here for longer-form articles and weekly short thought round ups.
Scott Guthrie is an influencer marketing strategist, event speaker, university guest lecturer, media commentator on influencer marketing and active blogger. He works with brands, agencies and platforms to achieve meaningful results from influencer marketing. That tells you something about him but it's not giving you a lot of detail, is it? So, read more here.