I recently moderated a conversation for PR Redefined on whether or not public relations should ‘own’ content marketing.

A lively debate, it attracted much insightful comment from public relations practitioners over the course of the month it ran. I have curated some of the comments by theme and posted them to Storify. You can read it here.


PR Redefined is a is a not-for-profit, independent initiative with ambitions to stimulate and lead new thinking in the theory and practice of public relations.

Starting life as a book the global movement believes that public relations has many opportunities in which to grow and prosper both as a body of thought defining a profession as well as an industry to better the world. But, ultimately PR needs to have a clear sense of why it is here and where it should be going. You can read more about the initiative’s background here including a list of the chapter authors.

  • The book is a call to action inviting contributions to a debate to redefine public relations and create new frameworks for thinking. You can view it at Amazon here.
  • PR Redefined also has a Google+ community page. You can sign up for it here.

I have written more fully about public relations, content marketing and brand journalism and how they fit together here.

Scott Guthrie is a professional adviser within the influencer marketing industry. He is an event speaker, university guest lecturer, media commentator on influencer marketing and active blogger. He works with brands, agencies and platforms to achieve meaningful results from influencer marketing. That tells you something about him but it's not giving you a lot of detail, is it? So, read more here.

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