I recently moderated a conversation for PR Redefined on whether or not public relations should ‘own’ content marketing.
A lively debate, it attracted much insightful comment from public relations practitioners over the course of the month it ran. I have curated some of the comments by theme and posted them to Storify. You can read it here.
PR Redefined is a is a not-for-profit, independent initiative with ambitions to stimulate and lead new thinking in the theory and practice of public relations.
Starting life as a book the global movement believes that public relations has many opportunities in which to grow and prosper both as a body of thought defining a profession as well as an industry to better the world. But, ultimately PR needs to have a clear sense of why it is here and where it should be going. You can read more about the initiative’s background here including a list of the chapter authors.
I have written more fully about public relations, content marketing and brand journalism and how they fit together here.
Scott Guthrie works with companies to drive business growth in the social age through strategic insight and technical know-how. Read my full bio here.