Whalar buys C Talent, a disabled-led, award-winning talent management and consultancy company that represents high-profile Deaf and Disabled talent.
The company solely represents high-profile creators, actors, directors, and writers, and works to place Deaf and Disabled talent into all roles, not just disability-specific roles – normalizing disabled people being experts in subjects beyond disability.
Founder Keely Cat Wells was a guest on the Influencer Marketing Podcast in February (episode 40). In our discussion we defined inspiration porn and examined why it's so problematic. Keely offered practical tips and advice for marketers to make their influencer marketing truly inclusive and representative of disabled creators.
C Talent will become a specialised unit under Whalar, concentrating on disability inclusion, accessibility beyond compliance, and helping break societal stigmas and stereotypes. C Talent Founder and CEO Keely Cat-Wells will now serve as Founder and President of the C Talent unit under Whalar. In this new role, Keely will continue to increase disability representation in front and behind the camera. She will oversee a team consulting with today's leading brands and continue to represent world-class Deaf and Disabled talent. She will report directly to Rob Horler, CEO, Whalar.
The acquisition is a marker for Whalar to build disability into the agency’s DNA. To that end the company has set itself a series of goals and pledges to achieve and adhere to.
Whalar will adopt and promote the Social Model and Disability Justice approach and, where appropriate, the Cultural Model of Deafness, recognizing that Deaf & Disabled people are disabled by barriers in society, not by their disability/medical condition.
Whalar will strive to incorporate beyond complaint accessibility practices into all systems and procedures, alongside championing adaptive and Universal Design.
Whalar will use its unique position within the media, advertising, and entertainment industries to promote equity, quality & authentic representation of Deaf & Disabled people across society, moving away from overused, stereotypical content.
Whalar will invest time and resources into developing leading Deaf & Disabled talent both from a corporate and creative perspective, alongside meaningful employment opportunities.
Whalar will conduct a business audit to identify how many Deaf & Disabled people are represented within the company and set appropriate goals and targets for increased representation based on the findings.
Whalar will create and launch an accessible, beyond-compliant website.