AiMCO, the Australian Influencer Marketing Council, has launched industry awards to celebrate best practice.
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AiMCO launched in September 2019 to provide a platform for companies working within influencer marketing to work more collaboratively and develop best practice standards. From a standing start the council now boasts over fifty corporate members with a growing influencer membership. AiMCO works with all layers of the Australian influencer marketing ecosystem to define applicable best practice and to resource all parties.
Code of practice
12 months ago AiMCO reinforced it’s position in the market through launching a code of practice to support brands, agencies and creators.
The document articulates the areas of responsibility and proposed requirements for the whole influencer marketing ecosystem. It aims to give guidance to any business engaging in influencer marketing:
- Ensuring appropriate briefs and contracts
- Importance of including content rights/IP within contracts
- Transparency regarding influencer vetting practices
- Brand safety considerations
- Advertising disclosure requirements under Australian Consumer Law
- Metrics and reporting transparency

AiMCO Awards Categories
- Best Use of Data
- Most Effective Campaign for ROI
- Most Effective Collaboration or Partnership
- Brand Awards by Social Platform:
- Best Instagram Partnership
- Best TikTok Partnership
- Best YouTube Partnership
- Best SnapChat Partnership
- Best Twitch Partnership
- Best Multi-Platform Partnership
- Talent/Creator Awards:
- Best Creator on Instagram
- Best Creator on TikTok
- Best Creator on Twitch
- Best Creator on YouTube
- Best Collab between Creators
- Best Niche Creator
- Industry Awards:
- Best Large Agency/Business
- Best Boutique Agency or Business
- Best Influencer Marketing or Technology Platform
- AiMCO Trailblazer of the Year
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