Think alpha consumers, not micro influencers influencer marketing lab podcast

Think alpha consumer, not micro influencer with Golin EVP, Jim Lin

Episode 1 of the Influencer Marketing Lab podcast where I speak with Golin EVP, Jim Lin, who says: think alpha consumer not micro influencer and that influencers will sway the US presidential election.

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The podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

Show notes

Welcome to episode 1 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

In this show I talk with Jim Lin executive vice president and executive director digital of Golin Dallas.

Jim's background stretches over 20 years of digital marketing, public relations, and business development experience in B2B, government, ecommerce and consumer environments. 

He has provided both digital strategic counsel and creative planning for clients including Adobe, LEGO, 7-Eleven, Wendy’s, IBM, Kikkoman and Frito-Lay in the ever-evolving realm of digital platforms, social influencers and content. A longer bio can be found at the bottom of this page.

In our interview we cover:

  • The silo-ing of digital tactics
  • Why micro influencers should be reclassified as alpha consumers
  • Why finding the most appropriate influencers to work with is the toughest part of the influencer marketing workflow
  • Why not all influencer marketing best practice is beneficial to the industry
  • Why we are going to see more social media influencers swaying the US electorate in the presidential election.

For a full breakdown of discussion points turn to the episode's chapter markers.

Jim Lin background

Jim Lin's speciality is bringing brand experiences to life by converging these elements to spark conversation that builds engagement and ultimately drives action.

An active speaker in conference circles, Jim has spoken about the intersection of brands, influencers and social media at BlogHer, Dad 2.0, PR Newswire, CMO Club, American Marketing Association, Public Relations Society of America, PR Week and the NFL Players Association events.

One unique area of expertise that Jim has leveraged for clients including Frito-Lay, GE Digital, Monterey Bay Aquarium, Ulta Beauty, Orange Theory, 7-Eleven, and Pepsico has been building executives’ social media presence through coaching, content, and engagement.

A native Bostonian, Jim holds a BA degree in psychology from Harvard University.

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About the Author Scott Guthrie

Scott Guthrie is an influencer marketing strategist, event speaker, university guest lecturer, media commentator on influencer marketing and active blogger. He works with brands, agencies and platforms to achieve meaningful results from influencer marketing. That tells you something about him but it's not giving you a lot of detail, is it? So, read more here.

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