“When TikTok makes more, creators make less”: VidCon creator’s video examines the way creators are paid on YouTube versus other platforms including TikTok
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Google pits YouTubers against trad media in Australia
Google Australia is pitting YouTubers against traditional media in reaction to new draft news media bargaining code law
More kids want to be vloggers than pop stars. Will it pay the bills?
When they grow up more primary school children in the UK want to be vloggers than doctors, singers/ musicians or artists. But can kids make money from YouTube as a vlogger?
Why recent influencer fails are good for influencer marketing
The recent spate of influencer fails by Logan Paul, Elle Darby and Terrie McEvoy are actually good news for influencer marketing as the discipline cleans house.
Was Dublin hotel influencer incident a stunt?
Was the Elle Darby / Dublin hotel incident an influencer stunt or another growing pain for the influencer marketing discipline?
When influencers act like jerks: how brands can protect themselves
Logan Paul is the latest influencer to act like a jerk. He won’t be the last. Here’s how brands can limit their exposure to rogue influencers.
YouTube launches social media platform to stave off rival video platforms
YouTube launches Community to increase engagement between influencers and their subscribers as the fight for video advertising revenue heats up – writes Scott Guthrie
YouTube’s advertiser friendly policy will suit bold brands and influencer marketers
By enforcing its advertiser-friendly content guidelines the video-sharing platform may end up driving revenue away from ads towards influencer marketing – writes Scott Guthrie
PewDiePie responds to FTC and Warner Bros disclosure settlement
The “wildly popular” Swedish gamer and YouTube megastar vlogs his response to the FTC & Warner Bros. settlement underscoring the importance of disclosure and the phenomenal influence social media has over more traditional mastheads – writes Scott Guthrie