Vet influencers: Much of the effective influencer marketing process is front-loaded. Here is a checklist of 19 points to consider when choosing the most appropriate influencer for your programme.
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Influencer marketing backlash: 15 ways to reverse the trend
The influencer marketing backlash: there are calls for better guidelines, increased transparency, and an end to influencer fraud. Here are 15 ways the industry can reverse the trend.
Luxury Hotels and influencers: best ways to work together
Luxury hotels and influencers – finding the mutual value exchange to create a long-term business-growth partnership.
Key influencer marketing themes for best practice
As influencer marketing matures as a discipline what does best practice look like and what are the key influencer marketing themes to master for realising business and communications goals?
How firms are building influencer marketing skills internally
Increasingly firms are building influencer management skills internally with a view to creating a strategic competence. The first step is a knowledge audit.
How to write an influencer agreement [20 point checklist]
How to write an influencer agreement. Because, whilst nobody goes into a relationship thinking it will turn sour, the professional will agree guardrails to keep the relationship on track.
Influencer marketing best practice [podcast]
Influencer marketing best practice. In this podcast we look at some of the themes of influencer marketing best practice.
How to spot fake followers on social media
Knowing how to spot fake followers is an important skill set for anyone working online. Here are seven ways to spot fake followers and fake engagement.
14 tips for writing more effective emails
Helping communicators get more done by following these 14 tips to writing effective emails.
21 WhatsApp hacks to help you communicate better
Over a billion people use WhatsApp every day to stay connected with family, friends, colleagues and customers. The cross-platform messaging app, bought by Facebook in 2014 for $22 billion, announced this week it WhatsApp Business plans. It’s time to get the most out of this cross-platform messaging app with these 18 WhatsApp hacks and product features.
16 ways to focus your content formatting on results
Writing for the web: we only scan read web content so help your readers become more engaged by following these 16 formatting tips.
14 tips that will make you a more effective writer
Communicators no longer compete for space. Today we compete for attention and trust. Become a better content marketer by following these 14 effective writing tips.
General Data Protection Regulation (GDPR): a marketer’s overview
The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years. Find out how it affects communicators.
How to optimise your LinkedIn profile for social selling
Optimise your LinkedIn profile to inform, teach and support existing and prospective customers. Write for customers; not recruiters.
Influencer marketing: Why engagement wins over reach
Effective influencer marketing campaigns are measured on an ability to pull an audience into action not just reach it. This is why influencer marketing engagement wins over reach.
13 Skype tips to improve productivity and professionalism
13 Skype tips, reminders and features to improve productivity and professionalism of your calls.
8 ways to professionalize your influencer marketing
So many brands bluff their way through influencer marketing programmes. Here are eight ways to professionalize their approach
How to identify influencers using the four S model
Identifying the most appropriate influencers at scale is a blend of art and science. The influencer identification four S model breaks the process into core elements.
How brands gain better influencer marketing results when they relinquish control to the influencer
An influencer’s power lies in the authentic voice which chimes with a select audience. Brands need to trust influencers with that voice – writes Scott Guthrie.
How to master native advertising best practice
Be honest, be ethical and provide good quality content. How brands and publishers can keep consumers and regulators happy with native advertising – writes Scott Guthrie
Influencer marketing and the law
Influencer marketers need to know how legislation covering product promotion and advertising affects their work on vlogs and Twitter – writes Scott Guthrie
Build your personal online brand: domain names & email address
The personal and professional, the online and offline have melded into one. Life is a whole and must be treated as such. Here the basics of forming an online brand are discussed in a four-part series starting with securing a domain name and email address – writes Scott Guthrie
5 reasons CEOs should be social leaders
It’s not if but when should C-suite executives truly embrace the social age. Here are five reasons leaders should be social leaders.
5 ways to enhance your creative thinking for business success
Economic growth is best understood as the rate in which firms solve problems. 20th century capitalism worked by efficiently allocating existing resources. 21st century capitalism works by efficiently creating new solutions to human problems
4 reasons why senior PR can’t opt out of social or digital media
A recent CIPR survey has identified a widening gap between the skill sets PR practitioners have and the skill sets that businesses increasingly need. Here are four imperatives for embracing social and digital media management – writes Scott Guthrie
A secret of creative communications plans
Successful modern communications plans are integrated communications plans. They require co-operation, collaboration and co-creation between the communication specialisms. We could learn a thing or two by unlearning. By remembering what we did as kids – writes Scott Guthrie
How to solve big problems asking one small question
Critical thinking is a bedrock-skill of the modern communicator. The ability to provide plans and advice based on clear, reasoned judgments is a core requirement as organisations strive to cope with increasing complexity and uncertainty. Here are some tools to help provide that critical thinking – writes Scott Guthrie.
4 tips all change sponsors need to know
The number one success factor in delivering business outcomes through the process, tools and techniques of change management is having an engaged, visible sponsor. Here are four tips change sponsors should follow to drive business outcomes – writes Scott Guthrie
Middle Managers’ Four Fs in change resistance
Middle managers adopt one of four personas when faced with change. I call these the Four Fs of: Friend, Foe, Faux Amigo and Fickle-ist. Turn managers into change Friends by pre-empting resistance and engaging with them early on in the change process – writes Scott Guthrie