Influencer trust at all-time low says report

Trust in influencers has plummeted to an all-time low according to the 2018 Edelman Trust Barometer released today.

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Public relations professional as ethical guardian

Public relations professional as ethical guardian: The measures of business are no longer purely efficiency and profit where all’s fair in love and war – as long as your owners get their dividends. Today, all stakeholders count. And public relations professionals are best placed to act as their organisation’s ethical guardians.

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