When TikTok makes more, creators make less

“When TikTok makes more, creators make less”: VidCon creator’s video examines the way creators are paid on YouTube versus other platforms including TikTok

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TikTok Boom: book review

TikTok Boom by tech journalist Chris Stokel-Walker charts TikTok’s meteoric rise and origins. How it has transformed our society. And, importantly where it’s headed.

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Should you timeout TikTok?

Should you timeout TikTok and delete the app over data concerns or has the Chinese-owned company become a political football?

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Influencer marketing recognised as legitimate comms channel

Influencer marketing is now recognised as a legitimate comms channel enabling governments & NGOs to tap into sectors not reached by traditional media

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