Strategic value of PR showcased in new #PRPays campaign

UK’s largest PR industry body launches #PRPays campaign showcasing strategic value of public relations with Heathrow Airport CEO interview.

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Why confusing the mission statement with a sense of mission is bad for business

Confuse mission statements with a sense of mission at your peril. Lofty statements do not translate into a sense of mission without continual thought and effort.

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How will your firm compete tomorrow?

Mindsets act as short cuts to making sense of situations. But they can lead to blinkered thinking about what business you’re in – writes Scott Guthrie

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