UK’s largest PR industry body launches #PRPays campaign showcasing strategic value of public relations with Heathrow Airport CEO interview.
- Home
- |
- Tag: strategy
Why confusing the mission statement with a sense of mission is bad for business
Confuse mission statements with a sense of mission at your peril. Lofty statements do not translate into a sense of mission without continual thought and effort.
How will your firm compete tomorrow?
Mindsets act as short cuts to making sense of situations. But they can lead to blinkered thinking about what business you’re in – writes Scott Guthrie