Facebook has admitted it is a publisher not just a neutral technology platform. Here’s why this 180 degree turn is big news and what the catch is.
- Home
- |
- Tag: Social Media
Klout closes. Who knew it was still on?
Klout closes, but who knew it was still around? The social media ranking tool was prone to being gamed and was driven by iffy technology. Will there be a replacement?
Time to reclassify social media platforms as publishers
The time has come to reclassify social media platforms as publishers. They must drop the pretence that they are simply platforms and channels for publishers rather than media companies themselves.
Listen. Pre-empt. Engage. Repeat
In today’s world of infinite choice earning engaged voters and consumers is far more valuable to political parties and brands than having merely satisfied ones. This takes a community.
How to optimise your LinkedIn profile for social selling
Optimise your LinkedIn profile to inform, teach and support existing and prospective customers. Write for customers; not recruiters.
When employees go rogue on company Facebook account
What happens when the very people responsible for protecting and enhancing your brand on social media go rogue? RadioShack found out the hard way.
We are all publishers now but too few are sub editors
Thanks to the social web we are all publishers now, but before we press ‘send’ we must always ask: who’s this for? Is it useful? Do I trust its source?
The role of social media as influencer: an interview
Last week a post graduate student studying media and public relations interviewed me for her final dissertation. Here is the interview – writes Scott Guthrie
Age is no barrier to becoming competent in digital and social media
Why should it be news that a 70-year-old woman has become a social media manager – asks Scott Guthrie
How long until the news website becomes as legacy as the newspaper?
For publishers it’s a race to beat the adblockers and build audience scale. But will dedicated masthead websites soon go the same way as the newspaper – asks Scott Guthrie
Peer influence: Our biggest influencers are ‘people like us’
Immune to the advertisers’ guile we increasingly turn to people just like us to help make decisions about what to buy – writes Scott Guthrie
Are Klout scores still relevant?
Are Klout scores still relevant? Ketchum’s global engagement officer asked 13 executives, planners and strategists in his network how they rated Klout as a tool for identifying and measuring influence. I was one of the Bakers’ Dozen.
5 reasons CEOs should be social leaders
It’s not if but when should C-suite executives truly embrace the social age. Here are five reasons leaders should be social leaders.
What Cecil the lion’s death reminds us about the social age
There’s no longer a meaningful distinction between our personal and professional lives. We should take care to protect our hard-won reputation from poor decisions we make in our personal lives.
3 ways CEOs build digital presence
CEOs build digital presence: For CEOs a digital, social presence will become a competency requirement to lead. Here are three ways leaders can build that online presence.
4 reasons why senior PR can’t opt out of social or digital media
A recent CIPR survey has identified a widening gap between the skill sets PR practitioners have and the skill sets that businesses increasingly need. Here are four imperatives for embracing social and digital media management – writes Scott Guthrie
Why public relations must embrace digital naturals and ditch the natives
Digital can no longer be regarded as a specialism in PR with internet now reaching 2 in every 5 people on planet Too many public relations practitioners still think in terms of an online/offline world. But, today, it’s about having ideas fit for the digital world we live in rather than about having digital ideas.
Is it me or are corporate websites just a bit … boring?
Okay, so the headline is a bit of a generalisation and the question begs to be answered with a resounding : “no it’s just you” but, bear with me, there is a serious point here. People visit corporate websites to learn how to solve problems not to genuflect at the altar of a company’s products.
Who’s influencing the influencers?
A recent Financial Times article written by Emma Jacobs called for companies to cut out the PR middle men and talk directly to journalists. This is to miss the point of modern PR. Often today it is the media itself which has been disintermediated by companies – writes Scott Guthrie
News Corp CEO: “We are going to define what the smartphone is”
Over a third (36%) of News Corp Australia’s audience views content via a smartphone. This is expected to reach 50% in 2014. Small wonder then that Robert Thomon, CEO, News Corp has told colleagues: “We are going to help define what the smartphone is.”