Why CEO activism is new badge for communicating with conscience

At no other time in history have business leaders been held so accountable. Under this scrutiny, business is forced to double down on what is important to it and to all of its stakeholders. The latest term for this is CEO activism – communicating with conscience under a new name. 

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Why confusing the mission statement with a sense of mission is bad for business

Confuse mission statements with a sense of mission at your peril. Lofty statements do not translate into a sense of mission without continual thought and effort.

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