COVID-19 boosts start-ups in the PR industry with more than 50 agency launches captured in new ‘COVID-19 PR Agency Startup report’.
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PR body looks to raise ethical standards globally
PRCA launches Global Ethics Council to elevate ethical standards in the public relations and communications industry
Crisis comms guidelines for terror events published
PR body and government security advisors launch a how-to guide for comms professionals on the preparation and management of threats from hostile actors.
Why CEO activism is new badge for communicating with conscience
At no other time in history have business leaders been held so accountable. Under this scrutiny, business is forced to double down on what is important to it and to all of its stakeholders. The latest term for this is CEO activism – communicating with conscience under a new name.
#FuturePRoof 3: New book showcases PR best practice in NHS
Embrace transparency, invest in skills and use real people to lead debate urge authors of new crowdsourced book #FuturePRoof 3: The NHS at 70 with lessons for the wider PR Community.
How to avoid the predictability trap
Modern communication management is as much about dealing with problems as it is about tactics and technology. But before you can solve a problem you first have to acknowledge that a problem exists and avoid the predictability trap.
CIPR state of profession study: expanding PR industry but over reliance on tactics
The CIPR State of Profession 2018 study shows industry growth and higher salaries but also an over reliance on tactics and a growing gender pay gap #StateofPR.
How to work smarter: making sense of the PR tool market
The CIPR is making sense of the PR tool market by creating an industry-wide knowledge database. Can you help classify these tools against PR competences?
Listen. Pre-empt. Engage. Repeat
In today’s world of infinite choice earning engaged voters and consumers is far more valuable to political parties and brands than having merely satisfied ones. This takes a community.
The role of social media as influencer: an interview
Last week a post graduate student studying media and public relations interviewed me for her final dissertation. Here is the interview – writes Scott Guthrie
Journalism trends snapshot: disdain for native advertising & bloggers
New global journalism survey highlights skepticism at native advertising and questions whether bloggers can ever really be journalists – writes Scott Guthrie
How brands gain better influencer marketing results when they relinquish control to the influencer
An influencer’s power lies in the authentic voice which chimes with a select audience. Brands need to trust influencers with that voice – writes Scott Guthrie.
How to use PRstack as a template to create a community of action
From single blog post to publishing two books attracting 9,000 downloads and a webapp housing 250+ PR tools, #PRstack is an example of how to form a successful community of action – writes Scott Guthrie
Message to advertisers: give us compelling storytelling
Compelling storytelling: we don’t want to be interrupted by advertisements but do want content that is relevant, useful, honest, accessible and good quality
Peer influence: Our biggest influencers are ‘people like us’
Immune to the advertisers’ guile we increasingly turn to people just like us to help make decisions about what to buy – writes Scott Guthrie
How to master native advertising best practice
Be honest, be ethical and provide good quality content. How brands and publishers can keep consumers and regulators happy with native advertising – writes Scott Guthrie
The future of B2B influencer marketing: an interview with Ted Coiné
Ted Coiné, Forbes Top 10 Social Media Power Influencer and CEO of The Extraordinary Influencer Network explains the evolution of influencer marketing and how he can fix its broken system. Interview by Scott Guthrie
Why Influencer relations needs a framework
Influencer relations has come of age. It now needs a framework within which it can consistently meet business objectives – writes Scott Guthrie
PRCA report shows print and AVEs as powerful channel & evaluator
PRCA launches 2015 in-house benchmarking report which shows print’s perennial power and AVEs strangle-hold on evaluation. I was asked by the PRCA to write an article about this year’s findings – reports Scott Guthrie.
#FuturePRoof: New book promotes PR role in driving business success
#FuturePRoof, a crowdsourced book and community with the bold ambition of asserting public relations’ value as a management discipline launched today. I have contributed one of the book’s 33 chapters.
SHORT THOUGHTS ROUND UP: WEEK ENDING 25 OCTOBER 2015
I’ve now written 19 Short Thoughts at http://www.shortthoughts.co. Seventeen of them this month – writes Scott Guthrie Short thoughts are one-minute reads about change and creativity in management. They aren’t shallow thoughts. They are quick thoughts. Ones to be continued. To be expanded upon later. To be polished elsewhere. They are work in progress. They’re designed to stimulate thought.
SHORT THOUGHTS ROUND UP: WEEK ENDING 18 OCTOBER 2015
I’ve now written 14 Short Thoughts over at www.shortthoughts.co. Twelve of them this month – writes Scott Guthrie
SHORT THOUGHTS ROUND UP: WEEK ENDING 11 OCTOBER 2015
I have started writing daily at www.shortthoughts.co via Tumblr. Here’s the round up of one-minute reads from last week – writes Scott Guthrie
Pushing the PR industry to adopt the Barcelona Principles
In change initiatives adoption doesn’t always neatly follow awareness. AMEC needs to help PR practitioners understand the urgency for change in embracing the excellent Barcelona Principles 2.0 – writes Scott Guthrie
Intelligent naivety: Benefits of not knowing how we do things around here
Too much store is placed on industry experience. Today’s world is complex and uncertain. All hail intelligent naivety – writes Scott Guthrie
Are Klout scores still relevant?
Are Klout scores still relevant? Ketchum’s global engagement officer asked 13 executives, planners and strategists in his network how they rated Klout as a tool for identifying and measuring influence. I was one of the Bakers’ Dozen.
Don’t shoot! I’m a customer not a target
Customer not a target: Customers should be treated as co-creators not targets. This means forming meaningful relationships with advocates – a bedrock skill of the public relations professional.
Using Circloscope to build relationships on Google+
Building mutually beneficial online relationships starts with identifying people with reach, resonance and relevance to you and your brand. Using Circloscope within Google+ cuts out the legwork in finding these people – writes Scott Guthrie
The Art of Giving it Away
Altruism or self-interest? The Art of Giving it Away. 36 professional communicators from around the world tell Glasgow-based PR agency owner, David Sawyer, why they’re give-a-holics.
New book modernises PR workflow
Today PR practitioners launch an ebook in a bid to help modernise the public relations workflow – writes Scott Guthrie