How to work smarter: making sense of the PR tool market

The CIPR is making sense of the PR tool market by creating an industry-wide knowledge database. Can you help classify these tools against PR competences?

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How to use PRstack as a template to create a community of action

From single blog post to publishing two books attracting 9,000 downloads and a webapp housing 250+ PR tools, #PRstack is an example of how to form a successful community of action – writes Scott Guthrie

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Using Circloscope to build relationships on Google+

Building mutually beneficial online relationships starts with identifying people with reach, resonance and relevance to you and your brand. Using Circloscope within Google+ cuts out the legwork in finding these people – writes Scott Guthrie

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The Art of Giving it Away

Altruism or self-interest? The Art of Giving it Away. 36 professional communicators from around the world tell Glasgow-based PR agency owner, David Sawyer, why they’re give-a-holics.

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#PRstack first Twitter chat now on Storify as database adds 50 more products

The crowd sourced #PRstack initiative is an example of a shift in thinking from Industrial Age to Social Age. It’s gathering pace, too, with a further 50+ public relations tools added to the database and its first Twitter chat now on Storify.

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