Today PR practitioners launch an ebook in a bid to help modernise the public relations workflow – writes Scott Guthrie
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Public relations: More barber than barrister?
Respondents to a recent PR industry body survey say being professional is important to public relations. But does being professional at your job make you part of a profession – asks Scott Guthrie
Etsy IPO forms show modern PR themes
Etsy, an online marketplace specialising in crafts and other artistic items, just filed to go public. Nothing remarkable in that. But, what caught my eye in the documents filed with the Securities and Exchange Commission was remarkable in an age of profit maximisation, short-termism, and shareholder activism.
PR isn’t dead – but it needs a fresh expression
Robert Phillips’ new book: Trust Me, PR is Dead examines core themes of today’s complex, chaotic, and messy world but is most powerful as a change agent.
Should public relations own content marketing and where does brand journalism sit?
Brand journalism and content marketing are often thrown into the same bucket. They occupy different ends of the marketing funnel but will achieve more than the sum of their parts when integrated within a wider marketing communications or public relations strategy delivering business objectives – writes Scott Guthrie
PR Redefined: a conversation on where content marketing belongs
I recently moderated a conversation for PR Redefined on whether or not public relations should ‘own’ content marketing.
A lively debate it attracted a lot of insightful comment from public relations practitioners over the course of the month it ran. I have curated some of the comments by theme and posted them to Storify. You can read it here.
Why public relations must embrace digital naturals and ditch the natives
Digital can no longer be regarded as a specialism in PR with internet now reaching 2 in every 5 people on planet Too many public relations practitioners still think in terms of an online/offline world. But, today, it’s about having ideas fit for the digital world we live in rather than about having digital ideas.
Who’s influencing the influencers?
A recent Financial Times article written by Emma Jacobs called for companies to cut out the PR middle men and talk directly to journalists. This is to miss the point of modern PR. Often today it is the media itself which has been disintermediated by companies – writes Scott Guthrie