How to avoid the predictability trap

Modern communication management is as much about dealing with problems as it is about tactics and technology. But before you can solve a problem you first have to acknowledge that a problem exists and avoid the predictability trap.

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How a trip to the Guggenheim transformed IKEA forever

Ingvar Kamprad, the founder of IKEA died this week. It wasn’t his $60 billion fortune that fascinated me nor a love of flat-pack furniture. It was his trip to New York’s Guggenheim museum. 

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