PRCA launches Global Ethics Council to elevate ethical standards in the public relations and communications industry
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PR body seeks to widen next generation talent pool
The PRCA launches an initiative to ‘inspire students from all backgrounds’ to consider a career in PR
Influencer outreach budgets drop 12% says PRCA report
Influencer outreach budgets drop 12% according to a new report. Communicators need to get better at measuring and evaluating influencer marketing programmes.
PRCA report shows print and AVEs as powerful channel & evaluator
PRCA launches 2015 in-house benchmarking report which shows print’s perennial power and AVEs strangle-hold on evaluation. I was asked by the PRCA to write an article about this year’s findings – reports Scott Guthrie.