Catherine Yeo discusses her new book: The Creator Revolution

Episode 45 of the Influencer Marketing Lab podcast where Catherine Yeo discusses her new book – The Creator Revolution: How Today’s Creative Talents Are Shaping Our TomorrowThe Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.Show notesWelcome to episode 45 of the Influencer Marketing Lab – a

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Creator Lucy Edwards on ditching tokenism from influencer marketing

Episode 44 of the Influencer Marketing Lab podcast where Lucy Edwards blind broadcaster, content creator and Pantene brand ambassador talks about ditching tokenism from influencer marketing campaigns.

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Arron Shepherd Goat Agency co-founder talks $100 billion industry

Episode 43 of the Influencer Marketing Lab podcast where Arron Shepherd co-founder of the Goat Agency talks about influencer marketing accelerating into a $100 billion industry.

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Tailify’s Alan Gray talks about The Psychologist’s Guide to Influence

Episode 42 of the Influencer Marketing Lab podcast where Alan Gray, Senior Research Psychologist at Tailify, discusses his new work The Psychologist’s Guide to Influence. The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. Show notes Welcome to episode 42 of the Influencer Marketing Lab – a weekly podcast

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Sedge Beswick, MD of SEEN Connects talks social shopping

Episode 41 of the Influencer Marketing Lab podcast where Sedge Beswick, founder and managing director of SEEN connects talks social shopping.

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Keely Cat-Wells CEO of C Talent talks Inspiration Porn

Episode 40 of the Influencer Marketing Lab podcast where Keely Cat-Wells CEO of C Talent talks about avoiding inspiration porn and gives tips to influencer marketers about how to make their influencer marketing truly inclusive and representative of disabled creators.The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening

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Matthew Wood talks Influencer Marketing Show, Awards and Community

Episode 39 of the Influencer Marketing Lab podcast where Matthew Wood talks Influencer Marketing Show, Influencer Marketing Awards and Influencer Marketing Community.

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Lucy Loveridge MD at YMU Social talks digital-first talent management

Episode 38 of the Influencer Marketing Lab podcast where Lucy Loveridge, managing director at YMU Social talks digital-first talent management

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Jo Burford talks creators, connections & community

Episode 37 of the Influencer Marketing Lab podcast where Jo Burford Global Director of Creators at Aaqua talks creators, connection and community.  The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.Show notesWelcome to episode 37 of the Influencer Marketing Lab – a weekly podcast tracking the growth spurts and

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BeyondInfluence’s Jeanette Okwu talks global influencer marketing

Episode 36 of the Influencer Marketing Lab podcast where Jeanette Okwu founder and CEO of BEYONDinfluence talks  global influencer marketing

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CMA’s Cecilia Parker Aranha talks fighting greenwashing with its Green Claims Code

Episode 35 of the Influencer Marketing Lab podcast where the Competition and Markets Authority’s Cecilia Parker Aranha discusses fighting greenwashing with its Green Claims Code.

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Beckii Flint of Pepper Studio talks hate followers

Episode 34 of the Influencer Marketing Lab podcast where Beckii Flint co-founder of Pepper Studio talks hate followers and how to professionalise the influencer marketing industry

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Chris Stokel-Walker discusses his new book: TikTok Boom

Episode 33 of the Influencer Marketing Lab podcast where Chris Stokel-Walker talks about his new book: TikTok boom

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Philip Brown talks Offset: Formula E’s new creator collective

Episode 32 of the Influencer Marketing Lab podcast where Philip Brown talks about The Offset: Formula E’s new creator collective

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Yusuf Özdalga of QED Investors explains how to fund the creator economy

Episode 31 of the Influencer Marketing Lab podcast where Yusuf Özdalga of QED Investors explains how to fund the creator economy

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Kara Peach talks Genfluencer and social responsibility

Episode 30 of the Influencer Marketing Lab podcast where I speak with Kara Peach, co-founder of Genfluencer

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Gymshark’s Calum Watson talks about building a 100-year brand

Episode 29 of the Influencer Marketing Lab podcast where I speak with Calum Watson, Global Partnerships Director at Gymshark

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Ogilvy’s Imogen Coles explains why in creativity low-fi doesn’t mean lazy

Episode 28 of the Influencer Marketing Lab podcast where I speak with Imogen Coles, influence programme director at Ogilvy.

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Becky Owen, Facebook’s head of branded content, talks social commerce

Episode 27 of the Influencer Marketing Lab podcast where I speak with Becky Owen, Facebook’s head of branded content across Europe, the Middle East and Africa

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Exploring Gifta: the brand-to-influencer gifting logistics company

Episode 26 of the Influencer Marketing Lab podcast where I speak with Mark Dandy of Gifta, the brand-to-influencer gifting logistics company

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Charlotte Williams talks influencer pricing

Episode 25 of the Influencer Marketing Lab podcast where I speak Charlotte Williams, founder of SevenSix agency about influencer pricing

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Tom Augenthaler talks B2B influencer marketing

Episode 24 of the Influencer Marketing Lab podcast where I speak with Tom Augenthaler about B2B influencer marketing.

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From YouTube Microcelebrity to Mainstream Star with Dr Kathryn Murphy

Episode 23 of the Influencer Marketing Lab podcast where I speak with Dr Kathryn Murphy about YouTubers becoming mainstream celebrities

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Talking TikTok music with Emma Harman President of Whalar, EMEA

Episode 22 of the Influencer Marketing Lab podcast where I speak with Emma Harman,  President of Whalar for EMEA.

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Profile of Happy Yolk, & the Egg that broke Instagram

Episode 21 of the Influencer Marketing Lab podcast where I speak with Happy Yolk founders Chris Godfrey and Alissa Khan-Whelan.

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Profile of Dominic Smales & the future of social talent

Episode 20 of the Influencer Marketing Lab podcast where I speak with Dominic Smales.

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Profile of Max Osborne, ThisThat co-founder

Episode 19 of the Influencer Marketing Lab podcast where I speak with Max Osborne, co-founder of ThisThat.

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Profile: Brendan Gahan, partner at Mekanism

Episode 18 of the Influencer Marketing Lab podcast where I speak with Brendan Gahan, partner at Mekanism.

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Reality TV stars versus social media influencers

Episode 17 of the Influencer Marketing Lab podcast where I speak with friend-of-the-show Mark Dandy of Captivate Influence about some of the differences between reality TV celebs and influencers.

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Profile: Rahul Titus, head of influence, Ogilvy

Episode 16 of the Influencer Marketing Lab podcast where I speak with Rahul Titus, head of influence, Ogilvy

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