Episode 48 of the Influencer Marketing Lab podcast where Verity Park, founder of TBH Talent talks creators.
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Ian Forrester of DAIVID on effective influencer marketing measurement
Episode 47 of the Influencer Marketing Lab podcast where Ian Forrester of DAIVID talks effective influencer marketing measurement
Abha Gallewale, global social strategy manager at ASICS talks sport creators
Episode 46 of the Influencer Marketing Lab podcast where Abha Gallewale, global social strategy manager at sportswear brand, ASICS talks about sports creators
Catherine Yeo discusses her new book: The Creator Revolution
Episode 45 of the Influencer Marketing Lab podcast where Catherine Yeo discusses her new book – The Creator Revolution: How Today’s Creative Talents Are Shaping Our TomorrowThe Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.Show notesWelcome to episode 45 of the Influencer Marketing Lab – a
Creator Lucy Edwards on ditching tokenism from influencer marketing
Episode 44 of the Influencer Marketing Lab podcast where Lucy Edwards blind broadcaster, content creator and Pantene brand ambassador talks about ditching tokenism from influencer marketing campaigns.
Arron Shepherd Goat Agency co-founder talks $100 billion industry
Episode 43 of the Influencer Marketing Lab podcast where Arron Shepherd co-founder of the Goat Agency talks about influencer marketing accelerating into a $100 billion industry.
Tailify’s Alan Gray talks about The Psychologist’s Guide to Influence
Episode 42 of the Influencer Marketing Lab podcast where Alan Gray, Senior Research Psychologist at Tailify, discusses his new work The Psychologist’s Guide to Influence. The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. Show notes Welcome to episode 42 of the Influencer Marketing Lab – a weekly podcast
Sedge Beswick, MD of SEEN Connects talks social shopping
Episode 41 of the Influencer Marketing Lab podcast where Sedge Beswick, founder and managing director of SEEN connects talks social shopping.
Keely Cat-Wells CEO of C Talent talks Inspiration Porn
Episode 40 of the Influencer Marketing Lab podcast where Keely Cat-Wells CEO of C Talent talks about avoiding inspiration porn and gives tips to influencer marketers about how to make their influencer marketing truly inclusive and representative of disabled creators.The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening
Matthew Wood talks Influencer Marketing Show, Awards and Community
Episode 39 of the Influencer Marketing Lab podcast where Matthew Wood talks Influencer Marketing Show, Influencer Marketing Awards and Influencer Marketing Community.
Lucy Loveridge MD at YMU Social talks digital-first talent management
Episode 38 of the Influencer Marketing Lab podcast where Lucy Loveridge, managing director at YMU Social talks digital-first talent management
Jo Burford talks creators, connections & community
Episode 37 of the Influencer Marketing Lab podcast where Jo Burford Global Director of Creators at Aaqua talks creators, connection and community. The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.Show notesWelcome to episode 37 of the Influencer Marketing Lab – a weekly podcast tracking the growth spurts and
BeyondInfluence’s Jeanette Okwu talks global influencer marketing
Episode 36 of the Influencer Marketing Lab podcast where Jeanette Okwu founder and CEO of BEYONDinfluence talks global influencer marketing
CMA’s Cecilia Parker Aranha talks fighting greenwashing with its Green Claims Code
Episode 35 of the Influencer Marketing Lab podcast where the Competition and Markets Authority’s Cecilia Parker Aranha discusses fighting greenwashing with its Green Claims Code.
Beckii Flint of Pepper Studio talks hate followers
Episode 34 of the Influencer Marketing Lab podcast where Beckii Flint co-founder of Pepper Studio talks hate followers and how to professionalise the influencer marketing industry
Chris Stokel-Walker discusses his new book: TikTok Boom
Episode 33 of the Influencer Marketing Lab podcast where Chris Stokel-Walker talks about his new book: TikTok boom
Philip Brown talks Offset: Formula E’s new creator collective
Episode 32 of the Influencer Marketing Lab podcast where Philip Brown talks about The Offset: Formula E’s new creator collective
Yusuf Özdalga of QED Investors explains how to fund the creator economy
Episode 31 of the Influencer Marketing Lab podcast where Yusuf Özdalga of QED Investors explains how to fund the creator economy
Kara Peach talks Genfluencer and social responsibility
Episode 30 of the Influencer Marketing Lab podcast where I speak with Kara Peach, co-founder of Genfluencer
Gymshark’s Calum Watson talks about building a 100-year brand
Episode 29 of the Influencer Marketing Lab podcast where I speak with Calum Watson, Global Partnerships Director at Gymshark
Ogilvy’s Imogen Coles explains why in creativity low-fi doesn’t mean lazy
Episode 28 of the Influencer Marketing Lab podcast where I speak with Imogen Coles, influence programme director at Ogilvy.
Becky Owen, Facebook’s head of branded content, talks social commerce
Episode 27 of the Influencer Marketing Lab podcast where I speak with Becky Owen, Facebook’s head of branded content across Europe, the Middle East and Africa
Exploring Gifta: the brand-to-influencer gifting logistics company
Episode 26 of the Influencer Marketing Lab podcast where I speak with Mark Dandy of Gifta, the brand-to-influencer gifting logistics company
Charlotte Williams talks influencer pricing
Episode 25 of the Influencer Marketing Lab podcast where I speak Charlotte Williams, founder of SevenSix agency about influencer pricing
Tom Augenthaler talks B2B influencer marketing
Episode 24 of the Influencer Marketing Lab podcast where I speak with Tom Augenthaler about B2B influencer marketing.
From YouTube Microcelebrity to Mainstream Star with Dr Kathryn Murphy
Episode 23 of the Influencer Marketing Lab podcast where I speak with Dr Kathryn Murphy about YouTubers becoming mainstream celebrities
Talking TikTok music with Emma Harman President of Whalar, EMEA
Episode 22 of the Influencer Marketing Lab podcast where I speak with Emma Harman, President of Whalar for EMEA.
Profile of Happy Yolk, & the Egg that broke Instagram
Episode 21 of the Influencer Marketing Lab podcast where I speak with Happy Yolk founders Chris Godfrey and Alissa Khan-Whelan.
Profile of Dominic Smales & the future of social talent
Episode 20 of the Influencer Marketing Lab podcast where I speak with Dominic Smales.
Profile of Max Osborne, ThisThat co-founder
Episode 19 of the Influencer Marketing Lab podcast where I speak with Max Osborne, co-founder of ThisThat.