Ogilvy’s James Baldwin discusses new global B2B influencer marketing report

Episode 53 of the Influencer Marketing Lab podcast – James Baldwin Global B2B Influence Lead at Ogilvy talks me through his agency’s new report – Influencing Business: The Global Rise of B2B Influencer Marketing

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Steph Money of ThisThat talks influencer measurement

Episode 52 of the Influencer Marketing Lab podcast Steph Money, VP of Client Services at ThisThat explains why measurement and evaluation should be table stakes requirements within influencer marketing. 

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Alice Audley from Blogosphere to bCreator

Episode 51 of the Influencer Marketing Lab podcast where Alice Audley, founder and CEO of bCreator talks about the importance of live events and explains why the the bCreator Awards are special

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Esme Rice: Mindshare Worldwide Influencer Practice Lead

Episode 50 of the Influencer Marketing Lab podcast where Mindshare’s Esme Rice talks professionalism and the importance of understanding regional differences in influencer marketing 

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Sammy Albon – Creator turned Senior Campaign Director

Episode 49 of the Influencer Marketing Lab podcast where Sammy Albon tracks his journey from creator to senior campaign direct at agency What They Said. 

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Verity Park founder of TBH Talent talks creators

Episode 48 of the Influencer Marketing Lab podcast where Verity Park, founder of TBH Talent talks creators.

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Ian Forrester of DAIVID on effective influencer marketing measurement

Episode 47 of the Influencer Marketing Lab podcast where Ian Forrester of DAIVID talks effective influencer marketing measurement

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Abha Gallewale, global social strategy manager at ASICS talks sport creators

Episode 46 of the Influencer Marketing Lab podcast where Abha Gallewale, global social strategy manager at sportswear brand, ASICS talks about sports creators

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Catherine Yeo discusses her new book: The Creator Revolution

Episode 45 of the Influencer Marketing Lab podcast where Catherine Yeo discusses her new book – The Creator Revolution: How Today’s Creative Talents Are Shaping Our TomorrowThe Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.Show notesWelcome to episode 45 of the Influencer Marketing Lab – a

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Creator Lucy Edwards on ditching tokenism from influencer marketing

Episode 44 of the Influencer Marketing Lab podcast where Lucy Edwards blind broadcaster, content creator and Pantene brand ambassador talks about ditching tokenism from influencer marketing campaigns.

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Arron Shepherd Goat Agency co-founder talks $100 billion industry

Episode 43 of the Influencer Marketing Lab podcast where Arron Shepherd co-founder of the Goat Agency talks about influencer marketing accelerating into a $100 billion industry.

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Tailify’s Alan Gray talks about The Psychologist’s Guide to Influence

Episode 42 of the Influencer Marketing Lab podcast where Alan Gray, Senior Research Psychologist at Tailify, discusses his new work The Psychologist’s Guide to Influence. The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. Show notes Welcome to episode 42 of the Influencer Marketing Lab – a weekly podcast

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Sedge Beswick, MD of SEEN Connects talks social shopping

Episode 41 of the Influencer Marketing Lab podcast where Sedge Beswick, founder and managing director of SEEN connects talks social shopping.

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Keely Cat-Wells CEO of C Talent talks Inspiration Porn

Episode 40 of the Influencer Marketing Lab podcast where Keely Cat-Wells CEO of C Talent talks about avoiding inspiration porn and gives tips to influencer marketers about how to make their influencer marketing truly inclusive and representative of disabled creators.The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening

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Matthew Wood talks Influencer Marketing Show, Awards and Community

Episode 39 of the Influencer Marketing Lab podcast where Matthew Wood talks Influencer Marketing Show, Influencer Marketing Awards and Influencer Marketing Community.

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Lucy Loveridge MD at YMU Social talks digital-first talent management

Episode 38 of the Influencer Marketing Lab podcast where Lucy Loveridge, managing director at YMU Social talks digital-first talent management

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Jo Burford talks creators, connections & community

Episode 37 of the Influencer Marketing Lab podcast where Jo Burford Global Director of Creators at Aaqua talks creators, connection and community.  The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.Show notesWelcome to episode 37 of the Influencer Marketing Lab – a weekly podcast tracking the growth spurts and

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BeyondInfluence’s Jeanette Okwu talks global influencer marketing

Episode 36 of the Influencer Marketing Lab podcast where Jeanette Okwu founder and CEO of BEYONDinfluence talks  global influencer marketing

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CMA’s Cecilia Parker Aranha talks fighting greenwashing with its Green Claims Code

Episode 35 of the Influencer Marketing Lab podcast where the Competition and Markets Authority’s Cecilia Parker Aranha discusses fighting greenwashing with its Green Claims Code.

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Beckii Flint of Pepper Studio talks hate followers

Episode 34 of the Influencer Marketing Lab podcast where Beckii Flint co-founder of Pepper Studio talks hate followers and how to professionalise the influencer marketing industry

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Chris Stokel-Walker discusses his new book: TikTok Boom

Episode 33 of the Influencer Marketing Lab podcast where Chris Stokel-Walker talks about his new book: TikTok boom

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Philip Brown talks Offset: Formula E’s new creator collective

Episode 32 of the Influencer Marketing Lab podcast where Philip Brown talks about The Offset: Formula E’s new creator collective

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Yusuf Özdalga of QED Investors explains how to fund the creator economy

Episode 31 of the Influencer Marketing Lab podcast where Yusuf Özdalga of QED Investors explains how to fund the creator economy

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Kara Peach talks Genfluencer and social responsibility

Episode 30 of the Influencer Marketing Lab podcast where I speak with Kara Peach, co-founder of Genfluencer

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Gymshark’s Calum Watson talks about building a 100-year brand

Episode 29 of the Influencer Marketing Lab podcast where I speak with Calum Watson, Global Partnerships Director at Gymshark

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Ogilvy’s Imogen Coles explains why in creativity low-fi doesn’t mean lazy

Episode 28 of the Influencer Marketing Lab podcast where I speak with Imogen Coles, influence programme director at Ogilvy.

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Becky Owen, Facebook’s head of branded content, talks social commerce

Episode 27 of the Influencer Marketing Lab podcast where I speak with Becky Owen, Facebook’s head of branded content across Europe, the Middle East and Africa

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Exploring Gifta: the brand-to-influencer gifting logistics company

Episode 26 of the Influencer Marketing Lab podcast where I speak with Mark Dandy of Gifta, the brand-to-influencer gifting logistics company

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Charlotte Williams talks influencer pricing

Episode 25 of the Influencer Marketing Lab podcast where I speak Charlotte Williams, founder of SevenSix agency about influencer pricing

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Tom Augenthaler talks B2B influencer marketing

Episode 24 of the Influencer Marketing Lab podcast where I speak with Tom Augenthaler about B2B influencer marketing.

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