How Influencer marketers can avoid a PewDiePie incident

By following best practice influencer marketers can limit fall out or even avoid being involved in incidents when influencers go rogue

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PewDiePie hit 50m YouTube subscribers over night. Now a switch to Facebook?

PewDiePie hit 50m YouTube subscribers over night. Will the Swedish video creator make good on his word and delete his YouTube channel? What next asks Scott Guthrie

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PewDiePie responds to FTC and Warner Bros disclosure settlement

The “wildly popular” Swedish gamer and YouTube megastar vlogs his response to the FTC & Warner Bros. settlement underscoring the importance of disclosure and the phenomenal influence social media has over more traditional mastheads – writes Scott Guthrie

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