Google Australia is pitting YouTubers against traditional media in reaction to new draft news media bargaining code law
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Who will notice another national news agency closing?
The rupture in the global media landscape claimed another high-profile scalp in Gigaom this month. But tomorrow a national news agency will close its doors. Who will mourn its passing asks Scott Guthrie?
4 tips all change sponsors need to know
The number one success factor in delivering business outcomes through the process, tools and techniques of change management is having an engaged, visible sponsor. Here are four tips change sponsors should follow to drive business outcomes – writes Scott Guthrie
News Corp: Unbending on future of newspapers
In 1910, 10% of the UK workforce was employed in hat manufacturing. What’s this got to do with newspapers? Nothing – except it helps illustrate that times and behaviours change. Companies have to go where the audience, and therefore where the money is – writes Scott Guthrie
PRs need to see storytelling as visual
News audiences are watching more digital news video. Newsrooms are investing in creating more video content to keep up with demand. Yet Public Relations practitioners still mainly only communicate with words.
News Corp CEO: “We are going to define what the smartphone is”
Over a third (36%) of News Corp Australia’s audience views content via a smartphone. This is expected to reach 50% in 2014. Small wonder then that Robert Thomon, CEO, News Corp has told colleagues: “We are going to help define what the smartphone is.”