New global journalism survey highlights skepticism at native advertising and questions whether bloggers can ever really be journalists – writes Scott Guthrie
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Forbes & Traackr in influencer marketing tie up
Forbes and Traackr take influencer marketing in a new direction for business publishers – writes Scott Guthrie
Message to advertisers: give us compelling storytelling
Compelling storytelling: we don’t want to be interrupted by advertisements but do want content that is relevant, useful, honest, accessible and good quality
How to master native advertising best practice
Be honest, be ethical and provide good quality content. How brands and publishers can keep consumers and regulators happy with native advertising – writes Scott Guthrie