Journalism trends snapshot: disdain for native advertising & bloggers

New global journalism survey highlights skepticism at native advertising and questions whether bloggers can ever really be journalists – writes Scott Guthrie

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Forbes & Traackr in influencer marketing tie up

Forbes and Traackr take influencer marketing in a new direction for business publishers – writes Scott Guthrie

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Message to advertisers: give us compelling storytelling

Compelling storytelling: we don’t want to be interrupted by advertisements but do want content that is relevant, useful, honest, accessible and good quality

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How to master native advertising best practice

Be honest, be ethical and provide good quality content. How brands and publishers can keep consumers and regulators happy with native advertising – writes Scott Guthrie

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