News Corp: Unbending on future of newspapers

In 1910, 10% of the UK workforce was employed in hat manufacturing. What’s this got to do with newspapers? Nothing – except it helps illustrate that times and behaviours change. Companies have to go where the audience, and therefore where the money is – writes Scott Guthrie

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PRs need to see storytelling as visual

News audiences are watching more digital news video. Newsrooms are investing in creating more video content to keep up with demand. Yet Public Relations practitioners still mainly only communicate with words.

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UK media outlets rapidly build OZ online audience

UK media outlets continue to grow Australian audience share according to latest survey. Mail Online, the Guardian and the BBC take sixth, nineth and tenth spots respectively in March’s Nielsen Online Ratings survey which ranks top Australian sites by unique audience for news as reported today by Mumbrella and the Australian.

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