TikTok new guidelines: virtual influencers must be tagged

TikToks featuring realistic-looking virtual influencers such as Miquela, will have to be marked to show the creators are not humans from April 21st. 

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Why CGI influencers are the perfect fit for fashion industry

CGI influencers are the perfect mannequin. They can be placed within any context and dressed in any sponsoring-fashion house’s garment.

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Instagram Influencer Lil Miquela has been hacked. And it’s serious

Virtual Instagram celebrity with a million followers Lil Miquela has been hacked. Forget about fake news. This is real news played out by fake influencers. And there’s a serious point, too (I promise).

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Lil Miquela: Instagram’s first avatar influencer

Lil Miquela is a young Instagram Influencer. She models, has released a top 10 Spotify single and produced her own clothing range. She’s also computer generated. What are the implications of avatars in influencer marketing?

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