Reuters Institute Digital News Report 2021 shows people say they pay more attention to influencers than journalists when using Instagram for news
- Home
- |
- Tag: Journalism
Why successful brands welcome advocates to co-create products
Successful firms invite advocates to co-create new products and revamp existing lines. The Economist saw an 8% rise in click-through rates through customer co-creation.
YouTubers as antidote to post-truth world
Will the Casey Neistat new venture bring a bit of Buzzfeed and Vox.com to CNN to help mend a broken and distrusted traditional media asks Scott Guthrie
Living in a post-factual world
The rhetoric surrounding the UK’s Brexit and Donald Trump’s US presidency shows we are now living in a post-factual world. How did we get here and how can we get past it – asks Scott Guthrie.
Journalism trends snapshot: disdain for native advertising & bloggers
New global journalism survey highlights skepticism at native advertising and questions whether bloggers can ever really be journalists – writes Scott Guthrie
How long until the news website becomes as legacy as the newspaper?
For publishers it’s a race to beat the adblockers and build audience scale. But will dedicated masthead websites soon go the same way as the newspaper – asks Scott Guthrie
Facebook’s Instant Articles explained via dairy farming
Facebook Instant Articles is a game changer for the social media goliath. But will it remain good news for news outlets and us, the news consumers?
5 reasons why GQ’s article on the Guardian is more wrong than right
July’s edition of GQ published on 02 June carries an article by Michael Wolff in which he positions the demise of the Guardian US as a foregone conclusion. Here are five reasons why Wolff’s article is more wrong than right – writes Scott Guthrie
Five tips for Dean Baquet on managing change at the New York Times
Document reveals urgent need for cultural, organisational and structural change at NYT. Planning and implementing a structured change management approach will help realise business objectives.
UK media outlets rapidly build OZ online audience
UK media outlets continue to grow Australian audience share according to latest survey. Mail Online, the Guardian and the BBC take sixth, nineth and tenth spots respectively in March’s Nielsen Online Ratings survey which ranks top Australian sites by unique audience for news as reported today by Mumbrella and the Australian.
News Corp CEO: “We are going to define what the smartphone is”
Over a third (36%) of News Corp Australia’s audience views content via a smartphone. This is expected to reach 50% in 2014. Small wonder then that Robert Thomon, CEO, News Corp has told colleagues: “We are going to help define what the smartphone is.”