Instagram (finally) launches trend report for 2022

Instagram explores the key upcoming trends forecast to shape culture in 2022 as defined by GenZ in new report

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Why the Coty, Kylie & KKW tie-ins won’t work

Why the Coty, Kylie Cosmetics and KKW Beauty tie-ins already feel dated in today’s influencer marketing setting

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Instagram influencer marketing activity soars 48%

New report shows a 48% rise in Instagram influencer marketing activity. Does this imply more ads, better disclosure or fake sponsorship?

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Instagram gun influencers set to lose fire power

Instagram’s gun influencers are set to lose their fire power after the social media platform promised to crack down on paid promotions for weapons.

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Cash not compliance driving Instagram policy

Instagram may learn that disguising a commercial play as one of earning our trust might ultimately have the opposite effect. 

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Influencer marketing after Instagram

Influencer marketing after Instagram: Are there long-term downsides to Creator accounts, Checkout, and branded content ads? What are the alternative approaches and platforms?

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What if Instagram hid follower numbers?

How would influencer marketing change if Instagram hid follower numbers? Would content quality improve? Would power switch from the creator to the platform? Would scenario analysis help firms anticipate change?

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Instagram is testing hiding the like counter

Instagram is testing hiding the like counter from audiences. Will this kill off social proof or produce more meaningful engagement?

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Instagram creator accounts: what’s their real purpose? [updated]

Instagram creator accounts are being trialled by the influencer marketing powerhouse platform. But are they designed to enhance community or to bring more cash to the plateauing Facebook group?

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Expect more ads on Instagram as founders quit

Increased focus on advertising revenue risks killing the goose that laid the golden egg: influencer marketing.

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Instagram Influencer Lil Miquela has been hacked. And it’s serious

Virtual Instagram celebrity with a million followers Lil Miquela has been hacked. Forget about fake news. This is real news played out by fake influencers. And there’s a serious point, too (I promise).

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Is #followmeto global travel brand falling foul of FTC?

The couple behind Instagram travel hashtag sensation #Followmeto is becoming an influencer marketing broker between influencer and brands. But is it taking regulation seriously?

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How influencers gain from Instagram’s changes to feed display

Instagram influencers will benefit from the platform’s changes by listening to their audiences, knowing what their followers want and delivering consistent, high-quality content that their audience feels compelled to interact with

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