Episode 32 of the Influencer Marketing Lab podcast where Philip Brown talks about The Offset: Formula E’s new creator collective
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Unilever’s commitment to fight fake influence decoded
Unilever wants to clean up influencer marketing by making three commitments to remove bad practice from the discipline. Though laudable what do these commitments really mean?
4 insights on the advocacy economy
Reevoo, the customer ratings and reviews firm, held an expert panel to discuss the advocacy economy. Here are four key insights from that talk.
When influencers act like jerks: how brands can protect themselves
Logan Paul is the latest influencer to act like a jerk. He won’t be the last. Here’s how brands can limit their exposure to rogue influencers.
How Influencer marketers can avoid a PewDiePie incident
By following best practice influencer marketers can limit fall out or even avoid being involved in incidents when influencers go rogue
PewDiePie hit 50m YouTube subscribers over night. Now a switch to Facebook?
PewDiePie hit 50m YouTube subscribers over night. Will the Swedish video creator make good on his word and delete his YouTube channel? What next asks Scott Guthrie
How Forbes’ list of highest-paid YouTube stars 2016 shows influencers are dramatically underpaid
The top 12 YouTube creators earned a combined $70.5 million in the 12-months to June. They’ll be earning far more this time next year – writes Scott Guthrie
YouTube launches social media platform to stave off rival video platforms
YouTube launches Community to increase engagement between influencers and their subscribers as the fight for video advertising revenue heats up – writes Scott Guthrie
The ‘reach myth’ of influencer marketing
The influencers you use might be ripping you off. But only if you fail to put them through the process of proper digital due diligence and don’t look beyond reach as a yardstick for influence – writes Scott Guthrie
PewDiePie responds to FTC and Warner Bros disclosure settlement
The “wildly popular” Swedish gamer and YouTube megastar vlogs his response to the FTC & Warner Bros. settlement underscoring the importance of disclosure and the phenomenal influence social media has over more traditional mastheads – writes Scott Guthrie
Warner Bros. in latest influencer marketing disclosure failure
FTC sharpens its teeth over home entertainment company’s lack of transparency on commercial relationship with influencers and payment for positive reviews – writes Scott Guthrie
Is #followmeto global travel brand falling foul of FTC?
The couple behind Instagram travel hashtag sensation #Followmeto is becoming an influencer marketing broker between influencer and brands. But is it taking regulation seriously?
Facebook changes good news for influencer marketing
Relevance and resonance become key watch words as Facebook changes promote engagement over reach: influencer marketing cornerstones – writes Scott Guthrie
Influencer Marketing’s higher engagement lies in power middle
The power middle can outperform big-hitting online stars in terms of impressions and engagement when marshaled at scale.
Why celebrity endorsement is not influencer marketing
Celebrity endorsement is not the same as influencer marketing. Big budgets don’t guarantee trust. Connecting with the right people builds trust.
How to identify influencers using the four S model
Identifying the most appropriate influencers at scale is a blend of art and science. The influencer identification four S model breaks the process into core elements.
Why it’s good business for influencer marketing to embrace disclosure rules
Influencer marketing creators and brands stand to gain from proper disclosure.
How influencers gain from Instagram’s changes to feed display
Instagram influencers will benefit from the platform’s changes by listening to their audiences, knowing what their followers want and delivering consistent, high-quality content that their audience feels compelled to interact with
Forbes & Traackr in influencer marketing tie up
Forbes and Traackr take influencer marketing in a new direction for business publishers – writes Scott Guthrie
How brands gain better influencer marketing results when they relinquish control to the influencer
An influencer’s power lies in the authentic voice which chimes with a select audience. Brands need to trust influencers with that voice – writes Scott Guthrie.
Influencer marketing earns dwell time x7 longer than digital ads
New report promotes influencer marketing whilst driving another nail into digital display advertising’s coffin – writes Scott Guthrie
Manny Pacquiao, Nike & lessons for influencer marketers
How influencer marketers can avoid a knock out and box clever – explains Scott Guthrie
Oprah, Weight Watchers & their heavy-hitting influencer marketing
How Oprah and Weight Watchers have joined forces to create a mutually-rewarding, long-term influencer marketing programme – by Scott Guthrie
Message to advertisers: give us compelling storytelling
Compelling storytelling: we don’t want to be interrupted by advertisements but do want content that is relevant, useful, honest, accessible and good quality
Peer influence: Our biggest influencers are ‘people like us’
Immune to the advertisers’ guile we increasingly turn to people just like us to help make decisions about what to buy – writes Scott Guthrie
Influencer marketing and the law
Influencer marketers need to know how legislation covering product promotion and advertising affects their work on vlogs and Twitter – writes Scott Guthrie
The future of B2B influencer marketing: an interview with Ted Coiné
Ted Coiné, Forbes Top 10 Social Media Power Influencer and CEO of The Extraordinary Influencer Network explains the evolution of influencer marketing and how he can fix its broken system. Interview by Scott Guthrie
Why Influencer relations needs a framework
Influencer relations has come of age. It now needs a framework within which it can consistently meet business objectives – writes Scott Guthrie
#PRstack: Mapping tools to public relations workflow in new open source project
From a crowd-sourced spreadsheet in December to the launch of a free web app today and Twitter Chat later this week the #PRstack community is gaining momentum as it characterises the public relations third-party tool market mapping them against the public relations workflow – writes Scott Guthrie.
Who’s influencing the influencers?
A recent Financial Times article written by Emma Jacobs called for companies to cut out the PR middle men and talk directly to journalists. This is to miss the point of modern PR. Often today it is the media itself which has been disintermediated by companies – writes Scott Guthrie