Some contrarian views on Instagram’s feature changes

As Kim and Kylie manage to marshal just 0.0003% of their combined Instagram following into signing a petition focused on Instagram algorithm changes we take a contrarian look at the saga.

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Why Instagram shouldn’t listen to Kylie

Instagram should listen to the data not to Kylie’s call for an end to tinkering with its algorithm. And why comparisons with her 2018 Tweet about Snap are over stated.

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61% don’t trust mega influencers to declare ads

New study shows perception gap in influencer compliance rates where 60.5% don’t trust mega influencers to declare all ads despite just one complaint received for every 184.5k sponsored content pieces posted.

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Puberty heightens sensitivity to social media finds survey

A survey shows puberty heightens sensitivity to social media – hang on, puberty heightens sensitivity to everything. 

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Why so few creators have Wikipedia bios

Too few reputable mainstream media outlets cover the breadth of the creator landscape. Creators, in turn, fail the notability test used by Wikipedia editors to decide whether a given topic warrants its own article.What does the Wikipedia landscape look like for creators? asks Catherine Yeo in her newsletter Creative Contemplation! Yeo’s exhaustive research posits that

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When TikTok makes more, creators make less

“When TikTok makes more, creators make less”: VidCon creator’s video examines the way creators are paid on YouTube versus other platforms including TikTok

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Influencer marketing disclosure and the algebra of deterrence

Why the algebra of deterrence is out of balance when it comes to effectively disclosing influencer marketing ads

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Gabby Petito: Crime porn and the making of a posthumous star

Gabby Petito: crime porn and the making of a posthumous star. Citizen journalism, macabre fascination, or cynical opportunism played out by other content creators seeking to garner views from newsjacking, and ultimately profit from this personal tragedy?

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Love Island 2021: Celebrities not Influencers

As Love Island 2021 airs the distinction between influencers and celebrities lies in authority and audience.

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Why shelving Instagram for Kids is no real fix

Shelving Instagram for Kids will not alone remove the potential harms that social media brings to the young as four-in-ten kids below minimum age already use social media.

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Dr Alex joins OnlyFans widening the platform’s appeal

Dr Alex George, Love Islander, doctor and mental health campaigner joins OnlyFans widening the subscription platform’s appeal. 

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Creator subscription services? We’ve been here before with TIDAL

A rash of subscription-only content platforms is cropping up to house influencer content. Here’s what we learned from TIDAL.

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Unintended consequences of regulating big tech

The Competition and Markets Authority is forming the Digital Markets Unit but could there be unintended consequences to regulating big tech? – and if so how do we prevent that?

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TAKUMI X seeks to redefine creators as creative consultants

TAKUMI launches TAKUMI X: a new creative division with a creator-led approach to influencer marketing

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Influencers form American Influencer Council

Influencers form the American Influencer Council to drive advocacy and standardisation in the sector

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Influencers’ political clout

Empty seats at Trump’s Tulsa rally & Biden’s Instagram livestreams demonstrate social media influencers’ political clout

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Influencer marketing recognised as legitimate comms channel

Influencer marketing is now recognised as a legitimate comms channel enabling governments & NGOs to tap into sectors not reached by traditional media

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1-in-5 now career influencers says survey

One-in-five influencers says brand collaborations have become their main source of income turning them into career influencers

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James Charles’ Instant Influencer is everything wrong with our industry

James Charles has a new show: ‘Instant Influencer’. It’s available on YouTube Originals. And it’s awful. More than awful it’s everything wrong with influencer marketing. 

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Bloomberg turns to influencers in US presidential race

Michael Bloomberg taps into micro influencers in bid to woo youth vote in upcoming US presidential elections

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Brand outs influencer over £30 gift

The mental well being of influencers is again in the spotlight as a brand outs an influencer on social media over an unfulfilled £30 brand deal.  

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The real reason Casper lists influencers as IPO risk

Online mattress retailer, Casper lists influencers as a risk factor in its IPO. This disguises a murky past relationship, however. 

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Influencer marketing trends 2020

Influencer marketing trends 2020 including data and insight; the Instagram, TikTok wars; the march of the regulators and bandwagoning. 

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Influencer marketing: year in review 2019

Influencer marketing year in review 2019: from Fyre Festival to Instagram outages and like-hiding to the rapid growth and professionalisation of our industry.

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Cash not compliance driving Instagram policy

Instagram may learn that disguising a commercial play as one of earning our trust might ultimately have the opposite effect. 

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Influencer marketing: online conversations plummet 42%

Influencer marketing conversations drop but searches via Google continue to climb along with budgets.

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Influencers’ incomes soar but remain underpaid

Influencers underpaid: The average cost per influencer sponsored post has soared but don’t confuse the average with the median

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Is influencer marketing a busted flush? Analysis of a Cision whitepaper

Examining assertions made by Cision in its whitepaper: Is influencer marketing a busted flush? Are the contentions accurate and context relevant? Does influencer marketing get the research it deserves?

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Love Island contestants challenge influencer fraud claim

Love Island contestants challenge influencer fraud claim as influencers safeguard their professional reputations.

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Why Instagram is really hiding likes

Facebook’s fear of government-imposed regulation and reducing the threat of being broken up are drivers for why Instagram is really hiding likes.

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