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Australian influencer marketers update their code of practice
AiMCO, the Australian Influencer Marketing Council, updates its code of practice to promote better understanding around affiliate marketing and gifting
Australian Influencer Marketing Council launches awards
AiMCO, the Australian Influencer Marketing Council, has launched industry awards to celebrate best practice.
1-in-4 consumers turn to influencers for news before journalists
One-in-four consumers are more likely to source news updates and opinions from influencers than from journalists and established news outlets says TAKUMI survey.
Track long-tail influencer marketing ROI with new tool
Australian MarTech startup, Q-83, launches Kitly Business to measure long-tail influencer marketing campaign performance.
94% of PR pros not skilled in influencer relations
94% of PR practitioners are not skilled in influencer relations according to a new report by PR industry body
Code of practice launched by OZ influencer trade body – AIMCO
The Australian Influencer Marketing Council (AIMCO) launches code of practice to support brands, agencies and creators
1-in-4 online ad complaints are influencer posts says report
Complaints about influencer posts made up more than a quarter of all online advertising complaints according to the ASA and CAP 2019 annual report.
Will influencer marketing win US election?
Facebook announces it will allow influencers to produce sponsored content for US political campaigns – will influencer marketing win the US election?
Instagram influencer marketing activity soars 48%
New report shows a 48% rise in Instagram influencer marketing activity. Does this imply more ads, better disclosure or fake sponsorship?
Instagram gun influencers set to lose fire power
Instagram’s gun influencers are set to lose their fire power after the social media platform promised to crack down on paid promotions for weapons.
Australian Influencer Marketing Council formed
The Australian Influencer Marketing Council (AIMco) has launched to provide a platform for companies working within influencer marketing to work more collaboratively and develop best practice standards.
Estée Lauder and Revolve demonstrate importance of influencer marketing
Estée Lauder and Revolve demonstrate the importance of influencer marketing to their profits by devoting 70%-75% of marketing spend to the discipline
Vuelio expands online influence awards
Vuelio expands online influence awards to include podcasters, Instagrammers online campaigners, bloggers and influencer marketers.
Tribe founder talks funding, US expansion and that Keith Weed investment
Jules Lund, the founder of Tribe a self-serve influencer marketing marketplace talks about his company’s $7.5m new funding, US expansion and that Keith Weed investment.
Fashion bloggers switching to Instagram says survey
UK-based fashion and style bloggers have abandoned their blogs in droves favouring Instagram according to a new survey by Vuelio, but at what cost?
News UK launches The Fifth – an influencer marketing agency
News UK launches The Fifth – an influencer marketing agency with storytelling and authentication at its core.
Burger King’s influencer stunt tricks Casey Neistat
Burger King’s influencer stunt tricking Casey Neistat shows us that influencer marketing doesn’t have to be paid for … but at what cost?
New report: influencer marketing knowledge gap widening
Influencer marketing knowledge gap widening according to ‘2018 State of Influence 2.0’ – the annual Traackr and Altimeter survey.
Expect more ads on Instagram as founders quit
Increased focus on advertising revenue risks killing the goose that laid the golden egg: influencer marketing.
London Fashion Week influencer marketing: getting it right
London Fashion Week influencer marketing. How can fashion brands maximise their impact via influencer marketing?
Influencer disclosure crackdown as watchdog investigates
New influencer disclosure crackdown as UK regulator investigates the extent to which influencers are clearly and accurately identifying any commercial relationship.
Influencer post from Made in Chelsea star Louise Thompson banned by ASA
Influencer Marketing post from Made in Chelsea star Louise Thompson banned by ASA as not obviously identifiable as a marketing communication.
More kids want to be vloggers than pop stars. Will it pay the bills?
When they grow up more primary school children in the UK want to be vloggers than doctors, singers/ musicians or artists. But can kids make money from YouTube as a vlogger?
Influencer trust at all-time low says report
Trust in influencers has plummeted to an all-time low according to the 2018 Edelman Trust Barometer released today.
How influencers became publishers – an interview with indaHash
Increased professionalism, embracing disclosure and a possible future for traditional media – an interview with the Chief Growth Officer at indaHash, an influencer marketing platform
How Corbyn used influencers in UK general election
How Labour leader Jeremy Corbyn used influencer marketing, brand advocacy and user generated content to reach, then mobilize, the youth vote at the UK’s general election.
YouTube launches social media platform to stave off rival video platforms
YouTube launches Community to increase engagement between influencers and their subscribers as the fight for video advertising revenue heats up – writes Scott Guthrie
PewDiePie responds to FTC and Warner Bros disclosure settlement
The “wildly popular” Swedish gamer and YouTube megastar vlogs his response to the FTC & Warner Bros. settlement underscoring the importance of disclosure and the phenomenal influence social media has over more traditional mastheads – writes Scott Guthrie
Forbes & Traackr in influencer marketing tie up
Forbes and Traackr take influencer marketing in a new direction for business publishers – writes Scott Guthrie