TikToks featuring realistic-looking virtual influencers such as Miquela, will have to be marked to show the creators are not humans from April 21st.
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Meta Verified: Getting ahead of regulation
Meta’s introduction of verification may ultimately be a clever move in anticipating the costs of policing the content on its platforms under proposed legislation
Meta Verified: playing with net neutrality
Does Meta Verified pave the way for two-speed content on social media platforms?
Hilton uploads 10-min ad to TikTok … and it’s good
Hilton’s 10-minute TikTok is a beautifully-crafted postmodern ad that plays knowingly with the idea of users’ hyper-shortened attention spans
Why #muffboss won’t replace #AD
Love Island’s Laura Whitmore, Muff Liquor and the mistaken belief that #muffboss made it clear that Ms Whitmore was an investor in the drinks company
Tough Times for TikTok in 2023
There’s a dichotomy. Whilst creators, consumers and advertisers have embraced TikTok there’s also a nervous tension about the app as regulators tighten their grip on the Chinese-owned platform
Logan Paul’s cautionary tale for creator-owned brands
Logan Paul’s CryptoZoo failed venture and mangled crisis management is a cautionary tale of the importance of marrying influence with aptitude in creator-owned brands.
Scarcity principle: Prime Hydration sells out in UK
Prime Hydration, the sports drink created by KSI and Logan Paul, has leant heavily on the psychology of persuasion for its UK launch.
Lydia Millen – tone deaf or in tune with her audience?
Fashion influencer labelled as tone deaf for telling viewers she’s off to top hotel because her boiler is broken
Study shows influencers drive social commerce
Two-fifths of social media users say influencers impact their buying decisions according to a new report.
Battle for social commerce sales
Hit by slowing advertising revenue, both YouTube and TikTok are doubling-down on their efforts to roll out social commerce features.
Myleene Klass: trifecta of ASA rulings
Myleene Klass suffered a trifecta of rulings against her this week by the UK advertising regulator.
Is Mastodon influencer marketing ready?
Interest in Mastodon, the open source social media platform, has spiked as users search out Twitter alternatives post-Elon-Musk-purchase. But will users be safer on Mastodon? Will advertisers and influencers follow?
Ian Forrester of DAIVID on effective influencer marketing measurement
Episode 47 of the Influencer Marketing Lab podcast where Ian Forrester of DAIVID talks effective influencer marketing measurement
Boohoo and Patagonia’s very different approaches to championing sustainability
Boohoo and Patagonia: two clothing firms with very different approaches towards championing sustainability.
Abha Gallewale, global social strategy manager at ASICS talks sport creators
Episode 46 of the Influencer Marketing Lab podcast where Abha Gallewale, global social strategy manager at sportswear brand, ASICS talks about sports creators
Some contrarian views on Instagram’s feature changes
As Kim and Kylie manage to marshal just 0.0003% of their combined Instagram following into signing a petition focused on Instagram algorithm changes we take a contrarian look at the saga.
Catherine Yeo discusses her new book: The Creator Revolution
Episode 45 of the Influencer Marketing Lab podcast where Catherine Yeo discusses her new book – The Creator Revolution: How Today’s Creative Talents Are Shaping Our TomorrowThe Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.Show notesWelcome to episode 45 of the Influencer Marketing Lab – a
Why Instagram shouldn’t listen to Kylie
Instagram should listen to the data not to Kylie’s call for an end to tinkering with its algorithm. And why comparisons with her 2018 Tweet about Snap are over stated.
61% don’t trust mega influencers to declare ads
New study shows perception gap in influencer compliance rates where 60.5% don’t trust mega influencers to declare all ads despite just one complaint received for every 184.5k sponsored content pieces posted.
C Talent, a disabled-led talent management agency, joins Whalar
Whalar buys C Talent, a disabled-led, award-winning talent management and consultancy company that represents high-profile Deaf and Disabled talent.
Influencers banned from fronting gambling ads to under-18s
Influencers, reality TV stars and sports people hit by new rules on gambling advertisements
Creator Lucy Edwards on ditching tokenism from influencer marketing
Episode 44 of the Influencer Marketing Lab podcast where Lucy Edwards blind broadcaster, content creator and Pantene brand ambassador talks about ditching tokenism from influencer marketing campaigns.
Puberty heightens sensitivity to social media finds survey
A survey shows puberty heightens sensitivity to social media – hang on, puberty heightens sensitivity to everything.
Arron Shepherd Goat Agency co-founder talks $100 billion industry
Episode 43 of the Influencer Marketing Lab podcast where Arron Shepherd co-founder of the Goat Agency talks about influencer marketing accelerating into a $100 billion industry.
Tailify’s Alan Gray talks about The Psychologist’s Guide to Influence
Episode 42 of the Influencer Marketing Lab podcast where Alan Gray, Senior Research Psychologist at Tailify, discusses his new work The Psychologist’s Guide to Influence. The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. Show notes Welcome to episode 42 of the Influencer Marketing Lab – a weekly podcast
Sedge Beswick, MD of SEEN Connects talks social shopping
Episode 41 of the Influencer Marketing Lab podcast where Sedge Beswick, founder and managing director of SEEN connects talks social shopping.
No, Aussie influencers are not banned from promoting cosmetics
Influencers in Australia promoting skincare, vitamins and sunscreens now bound by same regulations as all other advertising formatsOver the weekend a flurry of stories ran across Australian mainstream media incorrectly suggesting the end of influencer marketing for cosmetic firms.The story started in The Australian and was picked up by sister titles News, the Sun Herald
Keely Cat-Wells CEO of C Talent talks Inspiration Porn
Episode 40 of the Influencer Marketing Lab podcast where Keely Cat-Wells CEO of C Talent talks about avoiding inspiration porn and gives tips to influencer marketers about how to make their influencer marketing truly inclusive and representative of disabled creators.The Influencer Marketing Lab podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening
Matthew Wood talks Influencer Marketing Show, Awards and Community
Episode 39 of the Influencer Marketing Lab podcast where Matthew Wood talks Influencer Marketing Show, Influencer Marketing Awards and Influencer Marketing Community.