4-in-5 Euro influencers flout ad rules

80% of influencers across Europe are failing to declare adverts as adverts. Clearly much needs to be done by the whole influencer marketing value chain – that should start with greater transparency within this report.

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Influencer fakes death to promote good cause

This week an influencer faked her death to promote a good cause – what are the ethical and sector-wide implications?

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Lydia Millen – tone deaf or in tune with her audience?

Fashion influencer labelled as tone deaf for telling viewers she’s off to top hotel because her boiler is broken

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Myleene Klass: trifecta of ASA rulings

Myleene Klass suffered a trifecta of rulings against her this week by the UK advertising regulator.

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Boohoo and Patagonia’s very different approaches to championing sustainability

Boohoo and Patagonia: two clothing firms with very different approaches towards championing sustainability.

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ASA takes out ads against repeat offending influencers

The algebra of deterrence – or why repeat offenders continue to get away with it and what the ASA is doing to prevent it

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Making kids media smart about influencer marketing

New teaching resource aims to help children understand the commercial link between social influencers and the brands they may be promoting. 

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UK AD watchdog makes first ruling on TikTok ad

UK watchdog ruling on TikTok advertisement highlights potential pitfalls of influencers overdelivering against their campaign brief.

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James Charles’ Instant Influencer is everything wrong with our industry

James Charles has a new show: ‘Instant Influencer’. It’s available on YouTube Originals. And it’s awful. More than awful it’s everything wrong with influencer marketing. 

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Influencers exploit coronavirus for fame

A few influencers have been exploiting the coronavirus catastrophe for fame. How can they misjudge sentiment so much?

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ASA revamps influencer guidelines

UK advertising watchdog revamps influencer marketing guidelines to make the rules clearer for influencers, communicators and brands.

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Instagram gun influencers set to lose fire power

Instagram’s gun influencers are set to lose their fire power after the social media platform promised to crack down on paid promotions for weapons.

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Unconscious bias in influencer marketing

Why accepting unconscious bias in influencer marketing is not just ethically wrong but is a lost opportunity for brands to engage with wider groups.

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Image manipulation clouds influencer marketing

Judge image manipulation within influencer marketing by its intent to deceive not on cloud formations.

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Influencer marketing’s indecent proposals

Influencer marketing’s indecent proposals: Recent ‘fake’ engagements by influencers show context collapse and authenticity as performance art.

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How UK watchdog protects consumers from poor influencer marketing

The Competition and Markets Authority’s legal director explains how the regulator protects consumers from influencer marketing that flouts the law.

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UK influencer marketing watchdog seeks to clarify position

UK influencer marketing watchdog underscores importance of making it clear when influencers have been paid or incentivised to post online.

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What are your kids watching on YouTube?

Half of children in the UK prefer to watch YouTube than television. Kids enjoy vloggers as a source of content, creativity, inspiration and aspiration. This gives creators a moral obligation not to exploit their impressionable audiences.

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Top YouTubers target kids with online gaming site promo

Top YouTubers with core audiences of 8-16 years old are running paid-for content for MysteryBrand – an online gambling site.

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Tone-deaf keyword squatting by Instagram influencers

Avoid keyword squatting Instagram influencers. There is no point bringing your authentic ‘whole-self’ to work if your whole self is an a**hole.

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The dangers of blacklisting influencers

Blacklisting influencers provides a binary outcome to a highly nuanced issue. It would create unfair winners and losers.

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Beat influencer fraud with better measurement

Influencer fraud is good for the industry. It pushes the discipline forward away from measuring vanity metrics toward measuring impact.

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Influencer fraud? Legacy media has always gamed audience size

Before we get too squeamish about the size of influencer fraud let’s take a look at how legacy media has gamed its audience size.

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Like-Wise: New tool IDs true engagement to root out influencer fraud

Like-Wise, a new tool to combat influencer fraud has been launched by Social Chain. Is its influencer blacklist open to abuse? 

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Helping influencer marketers be clear when posts are ads

UK regulators launch new guidance to help social influencers stick to the rules by making clear when their posts are ads.

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Made in Chelsea star Louise Thompson scolded by advertising watchdog … again

Latest watchdog ruling against Instagram influencer Louise Thompson underscores importance for brands to deliver best practice throughout the entire influencer marketing workflow.

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How CGI influencers act as change catalysts

CGI influencers like Lil Miquela act as change catalysts bringing fresh pairs of eyes to jolt us out of our blind spot on social media

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Is effective disclosure killing influencer marketing?

Falling engagement rates hint that disclosure is killing influencer marketing but figures mask best practice results pointing, instead, to poor influencer advertising.

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Covert tobacco influencer marketing targets young says report

Tobacco influencer marketing: Tobacco companies are secretly promoting cigarettes via social media influencers according to a new report.

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Influencer disclosure crackdown as watchdog investigates

New influencer disclosure crackdown as UK regulator investigates the extent to which influencers are clearly and accurately identifying any commercial relationship.

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