80% of influencers across Europe are failing to declare adverts as adverts. Clearly much needs to be done by the whole influencer marketing value chain – that should start with greater transparency within this report.
This week an influencer faked her death to promote a good cause – what are the ethical and sector-wide implications?
Fashion influencer labelled as tone deaf for telling viewers she’s off to top hotel because her boiler is broken
Myleene Klass suffered a trifecta of rulings against her this week by the UK advertising regulator.
Boohoo and Patagonia: two clothing firms with very different approaches towards championing sustainability.
The algebra of deterrence – or why repeat offenders continue to get away with it and what the ASA is doing to prevent it
New teaching resource aims to help children understand the commercial link between social influencers and the brands they may be promoting.
UK watchdog ruling on TikTok advertisement highlights potential pitfalls of influencers overdelivering against their campaign brief.
James Charles has a new show: ‘Instant Influencer’. It’s available on YouTube Originals. And it’s awful. More than awful it’s everything wrong with influencer marketing.
A few influencers have been exploiting the coronavirus catastrophe for fame. How can they misjudge sentiment so much?
UK advertising watchdog revamps influencer marketing guidelines to make the rules clearer for influencers, communicators and brands.
Instagram’s gun influencers are set to lose their fire power after the social media platform promised to crack down on paid promotions for weapons.
Why accepting unconscious bias in influencer marketing is not just ethically wrong but is a lost opportunity for brands to engage with wider groups.
Judge image manipulation within influencer marketing by its intent to deceive not on cloud formations.
Influencer marketing’s indecent proposals: Recent ‘fake’ engagements by influencers show context collapse and authenticity as performance art.
The Competition and Markets Authority’s legal director explains how the regulator protects consumers from influencer marketing that flouts the law.
UK influencer marketing watchdog underscores importance of making it clear when influencers have been paid or incentivised to post online.
Half of children in the UK prefer to watch YouTube than television. Kids enjoy vloggers as a source of content, creativity, inspiration and aspiration. This gives creators a moral obligation not to exploit their impressionable audiences.
Top YouTubers with core audiences of 8-16 years old are running paid-for content for MysteryBrand – an online gambling site.
Avoid keyword squatting Instagram influencers. There is no point bringing your authentic ‘whole-self’ to work if your whole self is an a**hole.
Blacklisting influencers provides a binary outcome to a highly nuanced issue. It would create unfair winners and losers.
Influencer fraud is good for the industry. It pushes the discipline forward away from measuring vanity metrics toward measuring impact.
Before we get too squeamish about the size of influencer fraud let’s take a look at how legacy media has gamed its audience size.
Like-Wise, a new tool to combat influencer fraud has been launched by Social Chain. Is its influencer blacklist open to abuse?
UK regulators launch new guidance to help social influencers stick to the rules by making clear when their posts are ads.
Latest watchdog ruling against Instagram influencer Louise Thompson underscores importance for brands to deliver best practice throughout the entire influencer marketing workflow.
CGI influencers like Lil Miquela act as change catalysts bringing fresh pairs of eyes to jolt us out of our blind spot on social media
Falling engagement rates hint that disclosure is killing influencer marketing but figures mask best practice results pointing, instead, to poor influencer advertising.
Tobacco influencer marketing: Tobacco companies are secretly promoting cigarettes via social media influencers according to a new report.
New influencer disclosure crackdown as UK regulator investigates the extent to which influencers are clearly and accurately identifying any commercial relationship.