Influencer spend in the US and Canada is up 83% year-on-year according to a report. Do the figures stack up though?
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The influencer fraud vigilantes
Influencer fraud vigilantes: 28 top Instagram influencers have been called out over #instafraud but is vigilantism the best approach to clean up the industry?
The dangers of blacklisting influencers
Blacklisting influencers provides a binary outcome to a highly nuanced issue. It would create unfair winners and losers.
Beat influencer fraud with better measurement
Influencer fraud is good for the industry. It pushes the discipline forward away from measuring vanity metrics toward measuring impact.
Influencer fraud? Legacy media has always gamed audience size
Before we get too squeamish about the size of influencer fraud let’s take a look at how legacy media has gamed its audience size.
Like-Wise: New tool IDs true engagement to root out influencer fraud
Like-Wise, a new tool to combat influencer fraud has been launched by Social Chain. Is its influencer blacklist open to abuse?
Influencer marketing is gaming itself to death. Here’s how to stop it
Some influencers are gaming influencer marketing. But only because brands and creative agencies allow them to. Here’s how to stop the practice.
Katy Perry at 100m Twitter followers: what impact for influencer marketing?
Katy Perry now has 102 million Twitter followers. Real influence lies in context and honest engagement. Influencer marketing goes beyond a creator’s audience size.