Making kids media smart about influencer marketing

New teaching resource aims to help children understand the commercial link between social influencers and the brands they may be promoting. 

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UK AD watchdog makes first ruling on TikTok ad

UK watchdog ruling on TikTok advertisement highlights potential pitfalls of influencers overdelivering against their campaign brief.

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Unconscious bias in influencer marketing

Why accepting unconscious bias in influencer marketing is not just ethically wrong but is a lost opportunity for brands to engage with wider groups.

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