US proposes crackdown on influencers

US considers changes to tighten its guidelines around influencers  – proposals centre on ensuring influencer/brand collabs are effectively signposted, that influencer agencies understand the liability of their roles and that the definition of “endorsers” should be modified to bring virtual influencers under the guides.

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61% don’t trust mega influencers to declare ads

New study shows perception gap in influencer compliance rates where 60.5% don’t trust mega influencers to declare all ads despite just one complaint received for every 184.5k sponsored content pieces posted.

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No, Aussie influencers are not banned from promoting cosmetics

Influencers in Australia promoting skincare, vitamins and sunscreens now bound by same regulations as all other advertising formatsOver the weekend a flurry of stories ran across Australian mainstream media incorrectly suggesting the end of influencer marketing for cosmetic firms.The story started in The Australian and was picked up by sister titles News, the Sun Herald

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Influencer marketing disclosure and the algebra of deterrence

Why the algebra of deterrence is out of balance when it comes to effectively disclosing influencer marketing ads

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India’s ad watchdog first to regulate virtual influencers

ASCI, India’s advertising regulator, becomes the first national watchdog to mention dealing with virtual influencers within its disclosure guidelines

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Repeat offenders blight influencer industry

UK advertising watchdog report identifies high rate of influencers repeatedly flouting ad disclosure rules. 

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1-in-4 online ad complaints are influencer posts says report

Complaints about influencer posts made up more than a quarter of all online advertising complaints according to the ASA and CAP 2019 annual report.

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Will influencer marketing win US election?

Facebook announces it will allow influencers to produce sponsored content for US political campaigns – will influencer marketing win the US election?

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ASA revamps influencer guidelines

UK advertising watchdog revamps influencer marketing guidelines to make the rules clearer for influencers, communicators and brands.

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Is effective disclosure killing influencer marketing?

Falling engagement rates hint that disclosure is killing influencer marketing but figures mask best practice results pointing, instead, to poor influencer advertising.

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