Increased focus on advertising revenue risks killing the goose that laid the golden egg: influencer marketing.
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Is effective disclosure killing influencer marketing?
Falling engagement rates hint that disclosure is killing influencer marketing but figures mask best practice results pointing, instead, to poor influencer advertising.
Listerine influencer marketing debacle: Who’s really at fault?
Listerine influencer marketing debacle: why the brand should be shouldering much of the blame.
Give us influencer marketing not influencer advertising
Influencer marketing not influencer advertising. The terms are being conflated as the media throws shade on influencer marketing whilst also calling for increased use of skills core to the discipline.
Influencer advertising strength lies in user generated content
Self-serve marketplaces offer influencer advertising not influencer marketing. Their forte lies in their ability to jump-start user generated content.
Death to BANJO influencer marketing (Bang Another iNfluencer Job Out)
BANJO influencer marketing is where those with a large social media following ‘Bang Another iNfluencer Job Out’ in return for quick money without any affinity for the brand that’s sponsoring the content. Their days are numbered as the discipline becomes more results focused.